Jung von Matt makes Sparkassen-Hänno a corporate influencer: Since 2021, the Sparkasse has been working with the fictional character Hänno ...
wuv.de/Themen/Marke/Jung-von-Matt-macht-Sparkassen-Haenno-zum-Corporate-Influencer
Jung von Matt makes Sparkassen-Hänno a corporate influencer
The eight most exciting Apple innovations: iOS 18, iPadOS 18 and macOS 15 can now be downloaded
wuv.de/Themen/KI-Tech/Die-acht-spannendsten-Apple-Neuerungen
The eight most exciting Apple innovations
Great impulses: These were the Design Business Days 2024: The Design Business Days 2024 are over: Two days full of inspiring keynotes, breakout sessions and good ...
wuv.de/Themen/Agentur/Grossartige-Impulse-Das-waren-die-Design-Business-Days-2024
Great impulses: These were the Design Business Days 2024
Tiktok, animal protection and PR coup: This makes Vitavate the August winner: Behind the Vitavate brand are three well-known Twitch streamers who proved to be ...
wuv.de/Themen/Media/Tiktok-Tierschutz-und-PR-Coup-Das-macht-Vitavate-zum-August-Sieger
Tiktok, animal protection and PR coup: This makes Vitavate the August ...
🤖 AI in the online shop: More than just a gimmick? With the help of artificial intelligence, retailers and brands can significantly improve the front end of ... Show more

Chatbots: AI that actually sells
More data protection security with Google Ads: What is behind the new introduction of "Confidential Matching"
wuv.de/Themen/Agentur/Mehr-Datenschutz-Sicherheit-bei-Google-Ads
More data protection security with Google Ads
Happy peak season with AI: Tino Krause, Regional Director Central Europe at Meta shares his three top tips for your peak season campaign.
wuv.de/Themen/KI-Tech/Froehliche-Peak-Season-mit-KI
Happy peak season with AI
Billy Boy follows Telekom's example: Much of what is shared on the Internet and in social networks causes massive damage - | for example, unwanted images ...
wuv.de/Themen/Marke/Billy-Boy-macht-es-der-Telekom-nach
Billy Boy follows Telekom's example
Steiff CMO Stefanie Wiesneth: | "The brand's heritage doesn't stand in our way."
wuv.de/Themen/Marke/Steiff-CMO-Stefanie-Wiesneth-Das-Erbe-der-Marke-steht-uns-nicht-im-Weg
Steiff CMO Stefanie Wiesneth: |
Fielmann: More emotions for a strong brand: Benjamin Ludigs has been CMO at the optician chain Fielmann for two years. He is to moderately reorient the company ...
wuv.de/Themen/Marke/Hin-zur-Lifestyle-Brand-Fielmanns-ambitionierte-Metamorphose
Fielmann: More emotions for a strong brand
ChatGPT o1: This is what the "human-like" AI does for marketers: According to the developers, what is special about o1 is its ability to tackle complex problems ...
wuv.de/Themen/KI-Tech/ChatGPT-o1-Das-leistet-die-neue-menschenaehnliche-KI-fuer-Marketer
ChatGPT o1: This is what the
"Looking for Schnitzel": Uber Eats brings David Hasselhoff and rapper Nura together for a creative new version of the hit "Looking for Freedom".
wuv.de/Themen/Marke/David-Hasselhoff-und-Nura-rocken-fuer-Uber-Eats
Brilliant Pepsi stunt makes the USA laugh: Pepsi is causing a stir in the USA with a famous stunt: Fast "Pepsi Chase Cars" are chasing pizza delivery drivers ...
wuv.de/Themen/Marke/Genialer-Pepsi-Stunt-bringt-die-USA-zum-Lachen
Brilliant Pepsi stunt makes the USA laugh
Mercedes-Benz launches G-Class campaign with Bradley Cooper: In the new campaign for the fully electric G-Class G 580, actor Bradley Cooper plays the second ...
wuv.de/Themen/Marke/Mercedes-Benz-startet-G-Klasse-Kampagne-mit-Bradley-Cooper
Mercedes-Benz launches G-Class campaign with Bradley Cooper
Wrangler presents first global advertising campaign since 2021: With its first new campaign since 2021, Wrangler is aiming for optimism and energy - | and is ...
wuv.de/Themen/Marke/Wrangler-praesentiert-erste-globale-Werbekampagne-seit-2021
Wrangler presents first global advertising campaign since 2021
Adobe: How the new AI tool makes video production easier: Professional users can generate realistic video clips from simple text or image specifications
wuv.de/Themen/KI-Tech/Adobe-So-erleichtert-das-neue-KI-Tool-die-Videoproduktion
Adobe: How the new AI tool makes video production easier
Germany's largest 3D outdoor advertising space is being built in Berlin: When campaigns with 3D effects are seen in public spaces, it not only causes ...
wuv.de/Themen/Media/In-Berlin-entsteht-Deutschlands-groesste-3D-Aussenwerbeflaeche
Germany's largest 3D outdoor advertising space is being built in ...
Important changes to the German Media Prize (DMP): Why we are reorganizing the German Media Prize (DMP)
wuv.de/Themen/Agentur/Warum-wir-den-Deutschen-Mediapreis-DMP-neu-aufstellen
Important changes to the German Media Prize (DMP)
Nike fights its way to the top with a new campaign: Nike appealed to the fighting spirit of every athlete for the Olympic Games. In its new running campaign ...
wuv.de/Themen/Marke/Nike-kaempft-sich-mit-neuer-Kampagne-nach-oben
Nike fights its way to the top with a new campaign
DOOH Creative Challenge 2024: These are the winners: The winners of the DOOH Creative Challenge 2024 were honored at a festive awards gala ...
wuv.de/Themen/Media/DOOH-Creative-Challenge-2024-Das-sind-die-Gewinner
DOOH Creative Challenge 2024: These are the winners
Which AI tools does marketing need - | and how many?: New AI tools for marketing and brand management are appearing almost every week. How do marketers and brand ...
wuv.de/Themen/Marke/Welche-KI-Tools-braucht-das-Marketing-und-wie-viele
Which AI tools does marketing need - | and how many?
Trigema monkey Charly celebrates his advertising comeback: In October, Trigema monkey Charly will celebrate his hotly anticipated advertising comeback.
wuv.de/Themen/Marke/Trigema-Affe-Charly-feiert-sein-Werbe-Comeback
Trigema monkey Charly celebrates his advertising comeback
Does 𝗪𝗲 𝗯𝗲𝗸𝗼𝗺𝗺𝘀 𝗱𝘁 𝗲𝘆 𝗲𝗿𝗲𝗻𝘁-𝗲𝗴𝗶𝗲 𝗲𝗿𝗳𝗼𝗹𝗴𝗿𝗲𝗶𝗰𝗵 𝗮𝘆? And how can AI specifically support content production? Two central questions from CMCX digital on September ... Show more

CMCX digital 2024 | September 26th

Webinar registration - | Zoom
Today the 𝗛𝗲𝘂𝘁𝗲 𝘂𝗺 𝟭𝟰 𝗨𝗵𝗿 starts the 𝐤𝐨𝐬𝐭𝐞𝐧𝐥𝐨𝐬𝐞 𝐖&𝐕 𝐂𝐨𝐧𝐞𝐜𝐭 𝐓𝐚𝐥𝐤 on the topic: A turning point in online trading! 🤖 Be there and you will learn from Stefan ... Show more

lox.space/wuv-connect/events/w7ZNRhkqJDUgtMjer5jP
New kaufDA campaign from Bonial targets retail media screens: Bonial has launched a Germany-wide campaign for the kaufDA app.
wuv.de/Themen/Commerce/Neue-kaufDA-Kampagne-von-Bonial-zielt-auf-Retail-Media-Screens
New kaufDA campaign from Bonial targets retail media screens
Better than ever: Roger Federer is promoting Switzerland again: Roger Federer is the face of Switzerland Tourism's new autumn campaign ...
wuv.de/Themen/Marke/Besser-denn-je-Roger-Federer-wirbt-wieder-fuer-die-Schweiz
Better than ever: Roger Federer is promoting Switzerland again
How AI optimizes the effectiveness of CTV advertising: AI analyzes emotions in streaming content to better adapt advertising contextually.
wuv.de/Themen/KI-Tech/Wie-KI-die-Wirksamkeit-von-CTV-Werbung-optimiert
How AI optimizes the effectiveness of CTV advertising
Retterspitz "Jardin“: When modernity stands in the way of tradition: Retterspitz relies on analog film technology and modern aesthetics in the campaign for the ...
wuv.de/Themen/Marke/Retterspitz-Jardin-Wenn-die-Moderne-der-Tradition-im-Wege-steht
Retterspitz
Volkswagen launches key campaign for its hopeful ID.7 Tourer: Volkswagen is launching its latest model, the fully electric ID.7 Tourer. Grabarz & Partner has ...
wuv.de/Themen/Marke/Volkswagen-startet-Schluesselkampagne-fuer-seinen-Hoffnungstraeger-ID.7-Tourer
Volkswagen launches key campaign for its hopeful ID.7 Tourer
NIVEA's Global VP on AI, Automation, Reels and Diversity: In the current edition of Meta Performance Talks, Angie Gifford from Meta speaks with Tobias Collée ...
wuv.de/Themen/Marke/NIVEAs-Global-VP-ueber-AI-Automation-Reels-und-Diversity
NIVEA's Global VP on AI, Automation, Reels and Diversity
Qatar Airways customers become movie stars thanks to AI: Together with McCann UK, Qatar Airways has launched a campaign in which customers can play the lead role ...
wuv.de/Themen/Marke/Qatar-Airways-Kunden-werden-dank-KI-zu-Filmstars
Qatar Airways customers become movie stars thanks to AI
Murals: Advertising art in the age of AI: Facade art that advertises is becoming more and more mainstream. Brands simply stand out with it ...
wuv.de/Themen/Agentur/Murals-Werbekunst-in-Zeiten-von-KI
Murals: Advertising art in the age of AI
From girlboss to tradwife: The political battle for the image of women in the social media age
wuv.de/Themen/Marke/Von-Girlboss-zu-Tradwife-Der-politische-Kampf-ums-Frauenbild-im-Social-Media-Zeitalter
From girlboss to tradwife: The political battle for the image of women in ...
New start in sales: Aldi Nord impresses with modern storytelling: In a new campaign, Aldi Nord shows how career changers from different professions can restart ...
wuv.de/Themen/Marke/Neustart-im-Verkauf-Aldi-Nord-ueberzeugt-mit-modernem-Storytelling
New start in sales: Aldi Nord impresses with modern storytelling
Dr. Apple - | or five clever new tricks from Apple: Apple 2024: The future of health and the wait for Apple Intelligence
wuv.de/Themen/KI-Tech/Dr.-Apple-oder-fuenf-clevere-Tricks-mit-denen-Apple-die-Konkurrenz-auf-Distanz-halten-will
Dr. Apple - | or five clever new tricks from Apple
Breaking Stereotypes: How Brands Made the Paralympics Shine: The 2024 Paralympics in Paris provided a unique stage for brands. While athletes competed for medals ...
wuv.de/Themen/Marke/Breaking-Stereotypes-Wie-Marken-die-Paralympics-zum-Strahlen-brachten
Breaking Stereotypes: How Brands Made the Paralympics Shine
German retail: AI brings billions in growth: Prerequisite: At least half of the companies use generative AI.
wuv.de/Themen/KI-Tech/Deutscher-Einzelhandel-KI-bringt-Milliarden-Wachstum
German retail: AI brings billions in growth
75 years of Tchibo: anniversary with promotions and challenges: The coffee roaster Tchibo is celebrating its 75th anniversary with limited offers and special ...
wuv.de/Themen/Marke/75-Jahre-Tchibo-Jubilaeum-mit-Aktionen-und-Herausforderungen
75 years of Tchibo: anniversary with promotions and challenges
Wieden+Kennedy gives Zalando a new image: The fashion retailer Zalando has revised its design and is presenting it as part of the autumn/winter campaign "What ...
wuv.de/Themen/Marke/Wieden-Kennedy-verpasst-Zalando-neues-Image
Wieden+Kennedy gives Zalando a new image
Instagram marketing 2024: These formats lead to success: A new Instagram study by Metricool shows which content formats are most successful on the platform.
wuv.de/Themen/Media/Instagram-Marketing-2024-Diese-Formate-fuehren-zum-Erfolg
Instagram marketing 2024: These formats lead to success
Ionity wants to become a love brand with EssenceMediacom: Ionity has selected EssenceMediacom for its Europe-wide media budget.
wuv.de/Themen/Marke/Ionity-will-mit-EssenceMediacom-zur-Lovebrand-werden
Ionity wants to become a love brand with EssenceMediacom
How the soul of the BMW brand is changing: BMW is launching a global campaign developed by Jung von Matt to re-stage the brand in the era of electromobility.
wuv.de/Themen/Marke/Wie-sich-die-Seele-der-Marke-BMW-veraendert
How the soul of the BMW brand is changing
On the moon: Toyota launches AI campaign: With a campaign created by artificial intelligence, the agency T&Pm is staging Toyota's online leasing in unusual ...
wuv.de/Themen/Marke/Auf-dem-Mond-Toyota-startet-KI-Kampagne
On the moon: Toyota launches AI campaign
🔮 The future of shopping! AI, spatial computing and augmented reality are fundamentally changing the shopping experience. But this not only brings ... Show more

lox.space/wuv-connect/events/w7ZNRhkqJDUgtMjer5jP
In check: The best prompts for a quick soundtrack: AI tools like Suno and Udio make it possible to compose hits without any prior knowledge ...
wuv.de/Themen/KI-Tech/Im-Check-Die-besten-Prompts-zum-schnellen-Soundtrack
In check: The best prompts for a quick soundtrack
How Klarsicht digitizes 150 pairs of glasses every day for AR fitting: We looked at how digitization works in practice and what the fitting looks like.
wuv.de/Themen/KI-Tech/Wie-Klarsicht-taeglich-150-Brillen-fuer-die-AR-Anprobe-digitalisiert
How Klarsicht digitizes 150 pairs of glasses every day for AR fitting
What makes Steiff a strong brand: For 120 years, Steiff has been adorned with its trademark - | the button in the ear. From the first felt elephant to the global ...
wuv.de/Themen/Marke/Was-Steiff-zur-starken-Marke-macht
What makes Steiff a strong brand
Prosieben-Sat1 reorganizes its marketing management: After months of searching, Prosieben-Sat1 has found a new boss for its marketing subsidiary ...
wuv.de/Themen/Media/Prosieben-Sat1-stellt-Vermarktungsfuehrung-neu-auf
Prosieben-Sat1 reorganizes its marketing management
Red alert: Can we still stop the flood of packages from China: The workshop of the world now delivers itself: The rise of Temu, Shein & Tiktok
wuv.de/Themen/Commerce/Koennen-wir-die-Paketflut-aus-China-noch-stoppen
Red alert: Can we still stop the flood of packages from China
Musk turnaround: Twitter/X wants more brand safety again: Teams for "trust", "security" and content moderation are to be strengthened again.
wuv.de/Themen/KI-Tech/Musk-Wende-Twitter-X-will-wieder-mehr-Brand-Safety
Musk turnaround: Twitter/X wants more brand safety again
This is how big Mediamarkt-Saturn is in Hamburg: Mediamarkt-Saturn is opening its next store in Hamburg in the new Lighthouse format. With its 15 ...
wuv.de/Themen/Commerce/So-gross-artig-trumpft-Mediamarkt-Saturn-in-Hamburg-auf
This is how big Mediamarkt-Saturn is in Hamburg
Why political communication has failed in the East: The AfD has convinced voters in the East. And the BSW has a key role to play in forming a government ...
wuv.de/Themen/Agentur/Warum-die-politische-Kommunikation-im-Osten-versagt-hat
Why political communication has failed in the East
Stefan Kuhlow: | "Cinema is the youngest medium together with Tiktok": Cinema will never be replaced by streaming - | Weischer Cinema CEO Stefan Kuhlow was ...
wuv.de/Themen/Media/Stefan-Kuhlow-Kino-ist-mit-Tiktok-zusammen-das-juengste-Medium
Stefan Kuhlow: |
Antoni Soap: Glittering start for Bübchen brands: With lots of 70s charm, glitter and bubbly, the campaigns for the Bübchen brands Theramed, Licor del Polo ...
wuv.de/Themen/Marke/Antoni-Soap-Glitzerstart-fuer-Buebchen-Marken
Antoni Soap: Glittering start for Bübchen brands
Claude instead of ChatGPT: The new best AI for business?: The AI ​​can process documents with several hundred pages or up to 200,000 lines of program code in one ...
wuv.de/Themen/KI-Tech/Claude-statt-ChatGPT-Die-neue-beste-KI-fuers-Business
Claude instead of ChatGPT: The new best AI for business?
Stranger Things inspires Edeka to offer pizza: Collaborations with successful films have been popular since before Barbie. Edeka is launching two types of pizza ...
wuv.de/Themen/Marke/Stranger-Things-inspiriert-Edeka-zu-Pizza-Angebot
Stranger Things inspires Edeka to offer pizza
Clever Followfood campaign shows that every purchasing decision counts: A current campaign by Followfood wants to show that every purchasing decision can have ...
wuv.de/Themen/Marke/Clevere-Followfood-Kampagne-zeigt-dass-jede-Kaufentscheidung-zaehlt
Clever Followfood campaign shows that every purchasing decision counts
Sustainability in times of crisis: 5 tips for online retail: Sustainability in times of crisis: 5 tips for online trading
wuv.de/Themen/Commerce/Nachhaltigkeit-in-Krisenzeiten-5-Tipps-fuer-den-Onlinehandel
Sustainability in times of crisis: 5 tips for online retail
Why influencer marketing is usually the better choice for the over-40s target group
wuv.de/Themen/Media/Warum-Influencer-Marketing-fuer-die-Zielgruppe-Ue40-meist-die-bessere-Wahl-ist
Why influencer marketing is usually the better choice for the over-40s ...
Vegan Nutella: Ferrero meets the zeitgeist: Ferrero is expanding its Nutella product range to include a plant-based variant. The new Nutella "Plant-Based" is ...
wuv.de/Themen/Marke/Veganes-Nutella-Ferrero-trifft-den-Zeitgeist
Vegan Nutella: Ferrero meets the zeitgeist
Quick Glance: Vegan Nutella Launches in Europe
  • Vegan Nutella will be available starting Wednesday in several European countries.

  • Ferrero emphasizes that there are no compromises on taste in the new variant.

  • The vegan version replaces milk with plant-based ingredients like chickpeas and rice syrup.

  • Individuals with a milk protein allergy cannot consume the product due to processing in a facility handling milk.
Brilliant balance sheet: This is what lies behind Serviceplan's success: With a fee turnover of 818 million euros, Europe's largest owner-managed agency ...
wuv.de/Themen/Agentur/Glaenzende-Bilanz-Das-steckt-hinter-dem-Serviceplan-Erfolg
Brilliant balance sheet: This is what lies behind Serviceplan's ...
Commerce experts beware! 🚀 Global e-commerce is facing the biggest phase of disruption since the 1990s. W&V editor Jochen G ... Show more

lox.space/wuv-connect/events/w7ZNRhkqJDUgtMjer5jP
Mario Götze supports Revolut as a brand ambassador: The neobanker Revolut is making football star and investor Mario Götze its first brand ambassador in Germany ...
wuv.de/Themen/Marke/Mario-Goetze-unterstuetzt-Revolut-als-Markenbotschafter
Mario Götze supports Revolut as a brand ambassador
Zooplus is revising its logo for the first time: In 1999 the world was a different place - | and you could see that in the Zooplus logo ...
wuv.de/Themen/Marke/Zooplus-ueberarbeitet-erstmals-sein-Logo
Zooplus is revising its logo for the first time
New top event: Why the CMCX is so exciting for W&V members: Ebner Media Group takes over CMCX and expands the event portfolio with a strong content marketing ...
wuv.de/Themen/Media/Neues-Top-Event-Warum-die-CMCX-fuer-W-V-Member-so-spannend-ist
New top event: Why the CMCX is so exciting for W&V members
Aston Martin Vanquish vs. campaign: what steals the show from whom?: The new Aston Martin Vanquish was just unveiled at the Venice International Film Festival ...
wuv.de/Themen/Marke/Aston-Martin-Vanquish-vs.-Kampagne-Was-stiehlt-wem-die-Show
Aston Martin Vanquish vs. campaign: what steals the show from whom?
Leibniz celebrates the small moments in family chaos: Leibniz starts a humorous campaign that focuses on chaotic family life.
wuv.de/Themen/Marke/Leibniz-feiert-die-kleinen-Momente-im-familiaeren-Durcheinander
Leibniz celebrates the small moments in family chaos
Germany launch: Nielsen counts YouTube clicks on smart TVs: This allows companies to better control their advertising expenditure and invest more specifically.
wuv.de/Themen/KI-Tech/Deutschland-Start-Nielsen-zaehlt-Youtube-Klicks-auf-Smart-TVs
Germany launch: Nielsen counts YouTube clicks on smart TVs
Berliner Volksbank and Denkwerk: A clever game with reality and fantasy: Berliner Volksbank has launched a new customer campaign together with the digital agency ...
wuv.de/Themen/Marke/Berliner-Volksbank-und-Denkwerk-Geschicktes-Spiel-mit-Realitaet-und-Fantasie
Berliner Volksbank and Denkwerk: A clever game with reality and fantasy
Rewe study shows: Attention counts more than ever: The Rewe Group has conducted a large-scale eye-tracking study to investigate which factors increase ...
wuv.de/Themen/Media/Rewe-Studie-zeigt-Aufmerksamkeit-zaehlt-mehr-denn-je
Rewe study shows: Attention counts more than ever
Crisis of trust: Why influencer advertising is so unpopular: Only 21 percent consider product recommendations and reviews from influencers to be fundamentally ...
wuv.de/Themen/KI-Tech/Vertrauenskrise-Warum-Influencer-Werbung-so-unbeliebt-ist
Crisis of trust: Why influencer advertising is so unpopular
"Act local": How brands score with Gen Z: Social media has become the central platform for searching for information, products and services ...
wuv.de/Themen/Marke/Act-local-So-punkten-Marken-bei-der-Gen-Z
The old people are founding agencies: How to make a comeback: Deserving advertisers are back: Amir Kassaei, Matthias Schrader, Stefan Schmidt ...
wuv.de/Themen/Agentur/Die-Alten-kommen-zurueck-und-gruenden-Agenturen-Wie-das-Comeback-gelingt
The old people are founding agencies: How to make a comeback
A turning point in online retail: How AI, spatial computing and AR are changing shopping
wuv.de/Themen/Marke/Zeitenwende-im-Onlinehandel-Wie-KI-Spatial-Computing-und-AR-das-Einkaufen-veraendern
A turning point in online retail: How AI, spatial computing and AR are ...
How Mother Berlin is staging the launch of the Google Pixel 9 in Germany: Google is working with Mother Berlin to introduce the new Pixel 9 series in Europe ...
wuv.de/Themen/Marke/Wie-Mother-Berlin-den-Launch-des-Google-Pixel-9-in-Deutschland-inszeniert
How Mother Berlin is staging the launch of the Google Pixel 9 in Germany
Global campaign celebrates the new Jägermeister colors: This is like an accolade: The typical Jägermeister brand colors - | green and orange - | have been ...
wuv.de/Themen/Marke/Globale-Kampagne-feiert-die-neuen-Jaegermeister-Farben
Global campaign celebrates the new Jägermeister colors
Commerce revolution: New experiences with spatial computing: Commerce revolution: New experiences with spatial computing
wuv.de/Themen/Marke/Commerce-Revolution-Neue-Erlebnisse-mit-Spatial-Computing
Commerce revolution: New experiences with spatial computing
Can democracy still be saved?: The skepticism of many citizens is now also directed against established media, although they are indispensable for a strong ...
wuv.de/Themen/Marke/Ist-die-Demokratie-noch-zu-retten
Can democracy still be saved?
AI campaign revolutionizes the view of retirement planning: What tips would my older self give me today? Anyone who looks at the digital displays that are now in ...
wuv.de/Themen/Marke/KI-Kampagne-revolutioniert-den-Blick-auf-Altersvorsorge
AI campaign revolutionizes the view of retirement planning
New trend: What emotional AI can do in marketing: Emotional AI enables machines to recognize and react to human emotions.
wuv.de/Themen/KI-Tech/Neuer-Trend-Was-emotionale-KI-im-Marketing-leisten-kann
New trend: What emotional AI can do in marketing