"Shrinkflation": Milka wins "Golden Windbag" prize:
The consumer organization Foodwatch has named Milka Alpine milk chocolate the "most audacious advertising lie ...
tagesschau.de/wirtschaft/verbraucher/milka-schokolade-shrinkflation-goldener-windbeutel-100.html
Photo: tagesschau.de · view article
Milka Faces Backlash Over Hidden Price HikeMilka Alpenmilch won the 2025 Golden Windbag after raising prices by 48% and shrinking its chocolate bar size.
Key FactsJul 15, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: tagesschau.de
Summary created with AI assistance · Source: tagesschau.de
- Foodwatch awarded Milka Alpenmilch chocolate the 2025 Golden Windbag for the most brazen advertising deception, chosen by over 58,000 online voters.
- Mondelez raised the bar’s price from €1.49 to €1.99 early in 2025 and reduced its weight from 100 to 90 grams, a 48% price increase.
- The consumer group criticized the insufficient front-pack labeling of the size reduction and demanded clear, mandatory disclosure standards.
- Mondelez cited rising raw material costs as justification, while other products like smoked salmon and vegan chocolate bars also attracted criticism.
On the front, it says '90 g' in small print - but you often can't see that in the supermarket shelf due to the carton flaps.— A Foodwatch spokesperson about the inadequate labeling of product changes.
Story Details
| Last Updated | |
| Total Articles | 24 |
News on this topic
Negative prize for advertising promises: Milka chocolate wins “Golden Windbag”: Less content, higher price: Milka's Alpine milk chocolate was voted the “most ...
spiegel.de/wirtschaft/unternehmen/goldener-windbeutel-milka-schokolade-gewinnt-negativpreis-a-446746e0-7dbe-46cf-a65d-1b243500f0db
Golden cream puff for "most audacious advertising lie" goes to expensive and shrunken Milka chocolate
derstandard.at/story/3000000279464/goldener-windbeutel-fuer-dreisteste-werbeluege-geht-an-verteuerte-und-geschrumpfte-milka-schokolade
The "Advertising Lie of the Year" award goes to Milka: Less weight, higher price, same packaging: In a vote by the Foodwatch initiative, Milka receives the ...
mittelhessen.de/wirtschaft/wirtschaft-hessen-und-rheinland-pfalz/schmaehpreis-fuer-werbeluege-des-jahres-geht-an-milka-4800523
More articles on this subject
Previous
The insulting award for "Advertising Lie of the Year" goes to Milka: Less weight, higher price, same packaging: In a vote by the Foodwatch initiative ...
wiesbadener-kurier.de/wirtschaft/wirtschaft-hessen-und-rheinland-pfalz/schmaehpreis-fuer-werbeluege-des-jahres-geht-an-milka-4800523
The "Advertising Lie of the Year" award goes to Milka.: Less weight, higher price, same packaging: Milka receives the "Golden Windbeutel" award in a vote by the ...
echo-online.de/wirtschaft/wirtschaft-hessen-und-rheinland-pfalz/schmaehpreis-fuer-werbeluege-des-jahres-geht-an-milka-4800523
The "Advertising Lie of the Year" award goes to Milka: Less weight, higher price, same packaging: In a vote by the Foodwatch initiative, Milka receives the ...
main-spitze.de/wirtschaft/wirtschaft-hessen-und-rheinland-pfalz/schmaehpreis-fuer-werbeluege-des-jahres-geht-an-milka-4800523
The derogatory award for "Advertising Lie of the Year" goes to Milka: Less weight, higher price, same packaging: In a vote by the Foodwatch initiative ...
allgemeine-zeitung.de/wirtschaft/wirtschaft-hessen-und-rheinland-pfalz/schmaehpreis-fuer-werbeluege-des-jahres-geht-an-milka-4800523
'Legalized consumer deception': Milka receives the 'Golden Windbag' award: In total, it is a price increase of almost 50 percent: Milka was awarded the 'Golden ...
infranken.de/ratgeber/verbraucher/milka-goldener-windbeutel-versteckte-preissteigerung-shrinkflation-verbraucherschutz-foodwatch-mogelpackung-diskussion-art-6242553
Misleading packaging: Milka receives the negative Golden Windbeutel award: Less weight, higher price: The consumer organization Foodwatch has named Milka Alpine ...
rp-online.de/wirtschaft/unternehmen/mogelpackung-milka-erhaelt-negativpreis-goldener-windbeutel_aid-131219457
“Golden Windbag”: Milka Alpine milk chocolate wins negative award: Less inside, but a higher price - this describes so-called “shrinkflation” ...
handelsblatt.com/unternehmen/handel-konsumgueter/goldener-windbeutel-milka-alpenmilchschokolade-gewinnt-negativpreis/100141887.html
OpinionMost audacious advertising lie of 2024: Milka wins “Golden Windbag” for shrinkflation
taz.de/Negativpreis-fuer-lila-Schokolade/!6100899/
Chocolate scam: This is the most blatant advertising lie of the year: Consumers are deliberately misled in the supermarket. They pay more - | and get less ...
az-online.de/verbraucher/jahres-schoko-mogelpackung-das-ist-die-dreisteste-werbeluege-des-zr-93834434.html
Golden Windbeutel: These are the biggest advertising lies of the year: Foodwatch has once again awarded the "Golden Windbeutel" satirical prize.
morgenpost.de/wirtschaft/article409516098/goldener-windbeutel-das-sind-die-groessten-werbeluegen-des-jahres.html
Less content, higher price - | Milka receives the negative Golden Windbeutel award
lebensmittelpraxis.de/industrie-aktuell/45133-goldener-windbeutel-milka-alpenmilch-erhaelt-negativpreis-fuer-verpackungstrick.html
Increased in price and shrunk: Milka chocolate as the "most brazen advertising lie"
nachrichten.at/wirtschaft/verteuert-und-geschrumpft-milka-schokolade-als-dreisteste-werbeluege;art15,4068585
First more expensive, then less: Milka chocolate "most blatant advertising lie": Consumers voted and awarded the "Golden Windbeutel" for the "Alpine Milk" ...
diepresse.com/19901440/erst-teurer-dann-weniger-milka-schokolade-dreisteste-werbeluege
Milka chocolate is the “most audacious advertising lie” of the year: Every year, the “Golden Windbag” scorn prize is awarded - this time to the manufacturer ...
kleinezeitung.at/wirtschaft/19901461/milka-schokolade-ist-die-dreisteste-werbeluege-des-jahres
"Golden Windbeutel" - | Milka receives negative award for "misleading packaging": This year, Milka will receive the negative award "Golden Windbeutel" from the ...
stuttgarter-nachrichten.de/inhalt.goldener-windbeutel-milka-bekommt-negativpreis-fuer-mogelpackung.0e1fc884-de92-43c6-99d5-c14acf92ce69.html
Next
Similar to This
Previous
The "Golden Windbag": Germany's toughest award for advertising lies: Golden Windbag 2026: How Foodwatch exposes advertising lies in the food sector and what ...
op-online.de/verbraucher/werbeluegen-der-goldene-windbeutel-deutschlands-haertester-preis-fuer-zr-94400075.html
Key FactsLavita Juice Concentrate Wins Deceptive Ad Award
Jul 14, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: faz.net
Summary created with AI assistance · Source: faz.net
- Foodwatch awarded Lavita’s micronutrient concentrate the Golden Windbag for the most blatant advertising lie of 2026.
- The product is composed of 70% fruit juice concentrate with 26 vitamins and nutrients, some of which are overdosed.
- A half-liter bottle costs 50 euros, equating to 100 euros per liter.
- Foodwatch calls for stronger regulation of the booming supplement market to prevent consumer deception.
Federal and state governments must finally equip the food surveillance system in such a way that it can stop consumer deception.— Alina Nitsche, Foodwatch, commenting on the need for tougher regulation of the market for fortified foods and dietary supplements.
"Golden Windbag": Most Outrageous Advertising Lie of 2026 Wanted: Consumer deception is not uncommon in supermarkets. Manufacturers are constantly coming up with ...
n-tv.de/ratgeber/Dreisteste-Werbeluege-2026-gesucht-id30949512.html
Milka increases the price of chocolate bars through shrinkflation: Court rules on "deceptive packaging"
nzz.ch/wirtschaft/mogelpackung-milka-verkleinert-seine-schokoladentafeln-und-bekommt-einen-rueffel-von-einem-gericht-ld.10007048
Court: New Milka bar is misleading: The new Milka bars with less content are misleading and should not be used in this way. The Bremen Regional Court thus upheld ...
zdfheute.de/panorama/milka-tafel-mogelpackung-landgericht-bremen-entscheidung-100.html
Cheating on the packaging?: Lawsuit against Milka over shrinking chocolate bars begins
n-tv.de/ratgeber/Prozess-gegen-Milka-wegen-schrumpfender-Schokoladentafel-startet-id30740874.html
"Packaging Rip-off of the Year": Milka chocolate lands in court: The disgraceful award has legal repercussions for Milka manufacturer Mondelez ...
wiesbadener-kurier.de/wirtschaft/wirtschaft-hessen-und-rheinland-pfalz/mogelpackung-milka-schokolade-landet-vor-gericht-5632052
Paid articlePaywall
Hollow Milka eggs for Easter - | "They're fooling us again": Just in time for Easter, Foodwatch reveals that the Milka chocolate eggs suddenly no longer have ...
derwesten.de/verbraucher/milka-schokoeier-verbraucherschutz-ostern-kritik-id302029412.html
Milka Alpine Milk is the "Packaging Rip-off of the Year 2025": For the Hamburg Consumer Center's poll, five products were nominated that had stood out due to ...
ndr.de/ratgeber/milka-alpenmilch-ist-mogelpackung-des-jahres-2025,mogelpackung-104.html
Deceptive Packaging of the Year: These products were tricked: Hidden price increases are as annoying as they are ubiquitous. Why Milka chocolate takes first ...
zdfheute.de/ratgeber/mogelpackung-des-jahres-milka-shrinkflation-100.html
This is how heavy Santa Claus is: Milka alienates its customers: Milka has made its chocolates both lighter and more expensive at the same time - | and is also ...
n-tv.de/wirtschaft/Milka-verscherzt-es-sich-mit-seinen-Kunden-id30152564.html
Milka: consumer advocates sue chocolate manufacturer: Same packaging, thinner contents: Milka cuts back on chocolate. Now the consumer advice center is suing - ...
t-online.de/leben/aktuelles/id_100893946/milka-verbraucherschuetzer-verklagen-schokoladen-hersteller.html
Less inside for more money: How to recognize deceptive packaging: Less content, but more expensive: Milka has just received the negative "Golden Windbeutel" ...
tt.com/artikel/30913423/weniger-drin-fuer-mehr-geld-wie-man-mogelpackungen-erkennt
Paid articlePaywall Golden Windbeutel for Milka: Left Party calls for a ban on food speculation: Same price, less content: Reaching into the supermarket shelf is often an annoyance ...
rp-online.de/politik/deutschland/goldener-windbeutel-fuer-milka-linke-fordert-verbot-von-lebensmittelspekulationen_aid-131220017
Now it's out! Popular product from Aldi, Rewe & Co. exposed - | "Bitter aftertaste"
derwesten.de/panorama/vermischtes/aldi-rewe-milka-foodwatch-windbeutel-werbeluege-id301686119.html
"Most brazen advertising lie": These food products win a negative award: Consumers voted on the "most brazen advertising lie of the year" in 2025 ...
noz.de/deutschland-welt/panorama/artikel/dreisteste-werbeluege-diese-lebensmittel-gewinnen-negativpreis-48986451
Paid articlePaywall Vote for the "most brazen advertising lie" of the year: The consumer organization Foodwatch has nominated five candidates for the negative award "Golden ...
allgemeine-zeitung.de/wirtschaft/wirtschaft-hessen-und-rheinland-pfalz/abstimmung-ueber-die-dreisteste-werbeluege-des-jahres-4737627
Golden Windbeutel 2025: Foodwatch nominates candidates for the satirical award: This year, the consumer organization Foodwatch is once again looking for the ...
lebensmittelzeitung.net/industrie/nachrichten/goldener-windbeutel-2025-foodwatch-nominiert-kandidaten-fuer-schmaehpreis-184873
Paid articlePaywall
What is the "most brazen advertising lie" in the supermarket?: Shrinking Milka, menstrual bars, or beauty iced tea from Shirin David? Foodwatch is voting on the ...
stern.de/wirtschaft/news/foodwatch--welche-ist-die--dreisteste-werbeluege--im-supermarkt--35812318.html
New Milka size: When will the chocolate be available in Germany?: Mondelez wants to boost business with Milka chocolate with a new size. How big the bar should ...
noz.de/lebenswelten/geld-verbraucher/artikel/neue-milka-groesse-ab-wann-es-die-schokolade-in-deutschland-gibt-48789762
Paid articlePaywall Next