“Honestly, nothing to regret”: Cheese shitstorm leaves companies in Lower Saxony cold
az-online.de/niedersachsen/kaese-shitstorm-von-rechts-laesst-milram-in-niedersachsen-kalt-93902817.html
Photo: az-online.de · view article
Milram Faces Backlash Over Colorful Cheese PackagingThe limited Milram design edition runs through October, highlighting diversity amid criticism from right-wing politicians and online groups.
Key FactsAug 28, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: az-online.de
Summary created with AI assistance · Source: az-online.de
- Milram launched a special edition featuring vibrant illustrations representing community and diversity.
- Criticism mainly stems from right-wing individuals and AfD politicians labeling the design as 'woke'.
- The company dismisses the controversy, noting strong internal and public support for the campaign.
- This limited edition remains in stores until the end of October, with plans for further modern packaging.
We live in a free and open society, but that does not mean that one should not respect the dignity of a person.— DMK farmer Amos Venema expresses his views clearly on LinkedIn.
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Summary created with AI assistance · Source: berliner-zeitung.de
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- Milram’s new cheese packaging features colorful illustrations of people with varied skin tones, sparking mixed public reactions.
- Right-wing extremists and AfD politicians criticized the design, while Milram and designer Josephine Rais defended its apolitical representation of diversity.
- Green Party MP Paula Piechotta publicly supported the campaign, which countered hate with positive social media responses.
- The controversy boosted sales and social media engagement, highlighting Milram’s message of community and enjoyment.
The design is deliberately apolitical and visually reflects the diversity of our society – no more and no less.— DMK in response to the Berliner Zeitung regarding Milram's design edition.
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Aug 24, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: weser-kurier.de
Summary created with AI assistance · Source: weser-kurier.de
- The German Milk Cooperative launched a new packaging featuring diverse people to reflect modern society realistically.
- The backlash primarily comes from far-right and conservative accounts on platform X, with AfD politicians amplifying criticism.
- Younger consumers and farmers have expressed significant support, condemning the hate as baseless and absurd.
- Sales remain steady despite controversy, and the company stands firm, emphasizing diversity as part of its core values.
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Key FactsMilram’s Colorful Cheese Packaging Sparks Debate
Aug 19, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: stuttgarter-nachrichten.de
Summary created with AI assistance · Source: stuttgarter-nachrichten.de
- Milram introduced ten cheese packages designed by three young artists, featuring vibrant and diverse imagery in early August.
- The packaging depicts people of various skin tones, genders, and ages, receiving both praise and criticism.
- Milram states the artwork represents community and diversity without any political intent.
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The packaging shows illustrated people and represents what Milram stands for: community and enjoyment. Colorfully illustrated, diverse, modern.— Milram comments on the cheese packaging and explains its design.
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