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Caitlin Clark's WNBA Rise Mirrors Jordan’s NBA ImpactClark’s playoff debut drew 1.84 million viewers, marking the WNBA’s highest-rated playoff game since 2000 and boosting league growth.
Key FactsSep 25, 2024 · Reading time: ~45 sec.
Summary created with AI assistance · Source: nytimes.com
Summary created with AI assistance · Source: nytimes.com
- Before her rookie season, Caitlin Clark signed a groundbreaking eight-figure Nike endorsement deal, signaling her market influence.
- Clark’s style and impact evoke comparisons to Michael Jordan, who transformed the NBA in the 1990s with his dominance and charisma.
- She revitalized the Indiana Fever by leading them to the playoffs for the first time since 2016 and increasing attendance.
- Clark’s presence helped the WNBA achieve record TV viewership this year, setting the stage for higher salaries in the next collective bargaining agreement.
What Caitlin Clark has done for the game is generational.— Women’s basketball pioneer Nancy Lieberman on a recent Fever telecast.
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How Caitlin Clark’s WNBA spark is akin to the ‘Be Like Mike’ impact of Jordan in the NBA
nytimes.com/athletic/5791992/2024/09/25/caitlin-clark-michael-jordan-wnba-nba-impact/
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