Kaufland announces a major overhaul of its brochures - | millions of customers have to adapt
derwesten.de/verbraucher/kaufland-prospekte-kunden-mittwoch-samstag-id301955309.html
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Kaufland Moves Weekly Flyer Distribution to SaturdaysStarting March 2026, Kaufland delays delivery of 25 million weekly flyers from Wednesday to Saturday to cut costs.
Key FactsJan 10, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: derwesten.de
Summary created with AI assistance · Source: derwesten.de
- Beginning in March 2026, Kaufland shifts its printed flyer distribution from Wednesday to Saturday.
- This change saves millions annually by using more cost-effective direct distribution methods.
- The flyer remains available but now competes with others on Saturdays instead of midweek.
- Digital channels play a growing role, with about five million weekly online flyer views reported.
Now our customers have the opportunity to calmly look at our offers over the weekend.— Kaufland explains to 'Lebensmittel Zeitung' the advantages of the new flyer distribution.
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Summary created with AI assistance · Source: derwesten.de
Summary created with AI assistance · Source: derwesten.de
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