How Did Blank Street Coffee Build a $500 Million Coffee Chain? By Selling Matcha to Teens.
wsj.com/business/blank-street-coffee-gen-z-matcha-a1e249e1
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Blank Street’s Matcha Craze Drives Coffee Chain GrowthWith $149M annual revenue and 90 stores, the brand targets Gen Z using colorful, sugary matcha drinks and influencer marketing.
- Founded in 2020, Blank Street expanded rapidly from a Brooklyn cart to multiple locations backed by venture capital.
- The company focuses on sweet, vibrant matcha beverages that have gained popularity among teens through social media trends.
- Matcha now accounts for about 50% of sales, with new flavors released every season to maintain excitement.
- After raising $135 million in funding and reaching a $500 million valuation, expansion into cities like Miami and LA is planned.
“You’re not just getting matcha, you’re getting a vibe.”— Alexis Taliento, a 23-year-old Brooklyner who prefers Blank Street to Starbucks for its fresh and aesthetic appeal.
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