Adidas apologises to Bella Hadid after pulling 1972 Olympic shoe campaign called 'sick' by antisemitism groups
news.sky.com/story/adidas-apologises-to-bella-hadid-after-pulling-1972-olympic-shoe-campaign-called-sick-by-antisemitism-groups-13183936
Photo: news.sky.com · view article
Adidas Apologizes Over Controversial Olympic Shoe CampaignThe campaign was pulled days after launch following backlash related to the 1972 Munich Olympics massacre of Israeli athletes.
Key FactsJul 23, 2024 · Reading time: ~45 sec.
Summary created with AI assistance · Source: news.sky.com
Summary created with AI assistance · Source: news.sky.com
- Adidas withdrew a campaign promoting a shoe linked to the 1972 Munich Olympics after protests from pro-Israel groups.
- The advertisements featured Bella Hadid, whose Palestinian heritage and criticism of Israel's war on Hamas stirred controversy.
- Adidas apologized for unintended associations with the tragic event where Israeli athletes were killed by terrorists.
- The company plans to revise the campaign and expressed regret to Hadid and others affected by the backlash.
To have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick.— The chief executive of the Combat Antisemitism Movement commented on Adidas's campaign.
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Key FactsBella Hadid expresses dismay over Adidas campaign
Jul 30, 2024 · Reading time: ~30 sec.
Summary created with AI assistance · Source: bbc.com
Summary created with AI assistance · Source: bbc.com
- US model Bella Hadid has voiced her opinion after participating in an Adidas campaign that was criticized for its 'unintentional' connections to the 1972 Munich Olympics.
- Adidas later apologized and announced that they would 'revise' their campaign, confirming that Hadid had been removed from it.
- Hadid expressed her disappointment over the lack of sensitivity in the campaign, emphasizing that she would never engage with art or work linked to a horrific tragedy.
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Key FactsAdidas apologizes to Bella Hadid after pulling Olympic campaign over antisemitism accusations
Jul 24, 2024 · Reading time: ~30 sec.
Summary created with AI assistance · Source: euronews.com
Summary created with AI assistance · Source: euronews.com
- Adidas has apologized to model Bella Hadid after pulling an advertising campaign to relaunch their SL72 Olympic shoe.
- The apology from Adidas for the campaign came after significant criticism of the campaign featuring Hadid.
- Adidas apologized for the unintentional connections to tragic historical events and announced a revision of the rest of the campaign.
- The situation sparked controversies, was discussed in a podcast, and some labeled it as anti-Palestinian bigotry.
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