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Key FactsShein Acquires Missguided, Plans Revitalization
Oct 30, 2023 · Reading time: ~30 sec.
Summary created with AI assistance · Source: bbc.com
Summary created with AI assistance · Source: bbc.com
- Frasers sells Missguided's intellectual property and trademarks to Shein.
- Shein pledges to utilize its e-commerce expertise to revive the brand.
- Frasers purchased Missguided out of administration for £20m last June.
- The sale price of the brand was not disclosed.
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