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Bark is launching an airline for dogs: Tombras brings dog care brand Bark to new heights with flights booking now between New York, L.A. and London.
adage.com/article/marketing-news-strategy/bark-launches-airline-dogs/2552766
Why marketing is more ageist than ever—and what experienced talent needs to know: Ideas can come from anyone, young and middle-aged alike, but a brilliant ...
adage.com/article/fletcher-marketing/why-marketing-more-ageist-ever-and-what-experienced-talent-needs-know/2553581
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TV show: Elton raises accusations against Pro Sieben after "Schlag den Star" exit
horizont.net/medien/nachrichten/tv-show-elton-erhebt-nach-schlag-den-star-aus-vorwuerfe-gegen-pro-sieben-219156
Quick Glance: ProSieben alienates viewers with Elton's dismissal
- Moderator Elton and viewers shocked by ProSieben's sudden dismissal.
- ProSieben indirectly announces Elton's departure and praises new host.
- Viewers show solidarity with Elton and publicly criticize ProSieben.
- Some defend the network and welcome the change in host for 'Schlag den Star.'
After anti-Israel posts: SWR separates from presenter Helen Fares: After several anti-Israel posts on her private social media account, presenter Helen Fares is ...
horizont.net/medien/nachrichten/nach-israelfeindlichen-posts-swr-trennt-sich-von-moderatorin-helen-fares-219091
Quick Glance: Controversy Surrounding Moderator: SWR Responds to Political Statements
- SWR relieves moderator Helen Fares of her duties due to political statements made on social media.
- Fares promoted an app to identify Israeli products, leading to accusations of antisemitism.
- Previous controversies involving Fares resulted in issues with other organizations such as Aktion Mensch.
- Criticism of Fares' behavior and SWR's response comes from politicians and journalists who label the boycott stance as antisemitic.
Disney+ campaign: "Many see the campaign as a challenge to the brand identity": For a long time, Disney was primarily known for cartoon films and good family ...
horizont.net/medien/nachrichten/disney-kampagne-die-kampagne-erscheint-vielen-als-infragestellung-der-markenidentitaet-219208
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Connecting with customers—why brands should show flaws and vulnerability in their marketing
adage.com/article/opinion/marketing-flaws-why-brands-should-loosen-when-connecting-consumers/2553121
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
SAP plans to cut 2600 jobs in Germany: The corporate restructuring at SAP is becoming more concrete: Jobs are to be cut at the headquarters in Walldorf in ...
heise.de/news/SAP-will-in-Deutschland-2600-Stellen-streichen-9677059.html
Software company SAP plans to cut 2,600 jobs: The software company SAP is planning large-scale job cuts across Germany. The reason for this is the increased use ...
diepresse.com/18345540/softwarekonzern-sap-plant-abbau-von-2600-stellen
TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday: In the 50th episode of "Joko & Klaas vs. Pro Sieben", the two jokers gave their all and won ...
horizont.net/medien/nachrichten/tv-entertainer-joko-und-klaas-kapern-den-kompletten-pro-sieben-sonntag-219295
TikTok comments section—how Duolingo, Starry and more brands go viral by reacting to popular videos
adage.com/article/digital-marketing-ad-tech-news/duolingo-starry-brand-strategies-tiktoks-comments-section/2553181
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"SAP pays such generous severance payments that it would be stupid to stay": 2,600 people have to leave SAP in Germany. Head of the Works Council Eberhard Schick ...
stern.de/wirtschaft/-sap-zahlt-so-grosszuegige-abfindungen--dass-es-dumm-waere-zu-bleiben--34616444.html
A nostalgic brand museum is born from a veteran marketer’s vast collection: The Chicago Brand Museum, which showcases national and global packing designs of yore ...
adage.com/article/marketing-news-strategy/chicago-brand-museum-harnesses-power-nostalgia/2552981
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Record run stopped: That's why the DAX is now plummeting - SAP and Hensoldt shares in focus
boerse-online.de/nachrichten/rohstoffe/rekordlauf-gestoppt-darum-rauscht-der-dax-jetzt-ab-aktien-von-sap-und-hensoldt-im-fokus-20354412.html
Terre des Femmes: This is how Scholz & Friends cleverly makes sexual harassment visible
horizont.net/marketing/nachrichten/terre-des-femmes-so-clever-macht-scholz--friends-sexuelle-belaestigung-sichtbar-219065
Guerrilla Marketing: This is how Womanizer advertises against Söder's gender ban with "*inner" values - HORIZON
horizont.net/marketing/nachrichten/guerilla-marketing-so-wirbt-womanizer-mit-inneren-werten-gegen-soeders-gender-verbot-219048
What changes in the media landscape could mean for your brand: The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York.
adage.com/article/marketing-news-strategy/tv-streaming-summit-may-21-and-may-22-new-york/2553676
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AI influencers are taking over Instagram, ruining Gen Z chance of fame: Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are ...
businessinsider.com/gen-z-influencer-marketing-career-goal-ai-social-media-instagram-2024-4
Quick Glance: OpenAI and Meta Prepare New AI Models Capable of 'Reasoning'
- OpenAI and Meta are on the verge of releasing new artificial intelligence models that are said to be capable of reasoning and planning.
- These upgrades are part of a wave of new large language models being released this year.
- Reasoning and planning are key steps towards achieving 'artificial general intelligence', allowing chatbots and virtual assistants to complete sequences of related tasks.
Software manufacturer from Baden-Württemberg - SAP is probably planning to cut 2,600 jobs
stuttgarter-nachrichten.de/inhalt.softwarehersteller-aus-baden-wuerttemberg-sap-plant-wohl-abbau-von-2600-stellen.1c372950-95a2-406b-b92e-e58d9c3aa5cf.html
Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
adage.com/article/digital-marketing-ad-tech-news/inside-brandtech-groups-ai-pitch-brands/2552926
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"Patatas" instead of "papayas": Aldi Nord and Alexander Marcus go on a vegetable mission
horizont.net/marketing/nachrichten/patatas-statt-papayas-so-irre-gehen-aldi-nord-und-alexander-marcus-auf-gemuese-mission-219004
Money instead of company cars: what is a mobility budget - and who benefits from it?
spiegel.de/karriere/mobilitaet-was-ist-ein-mobilitaetsbudget-und-wie-profitiert-das-klima-davon-a-c0bf9f01-566a-4e30-8595-0e99ad01fe1d
Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
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Marketing winners and losers of the week: Nike pursues an otherworldly eclipse strategy and Hasbro’s Monopoly is slated for the big screen—plus ...
adage.com/article/marketing-news-strategy/marketing-trends-april-12-2024/2553091
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Why the Influencer Industry Needs Guardrails: The author argues for an industry in which unethical behavior is punished; professional expectations, pay ...
hbr.org/2024/05/why-the-influencer-industry-needs-guardrails
SAP Head of Strategy: "We should have involved managers more": A difficult time lies behind Germany's most valuable company, SAP: the management did not come off ...
manager-magazin.de/unternehmen/tech/interview-sap-strategie-sebastian-steinhaeuser-a-499d9bca-b77a-4555-8de8-cd2c973c01be
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SAP S/4HANA: Telekom moves 300 ERP systems to the cloud: With the support of its system house subsidiary T-Systems, Deutsche Telekom is migrating the majority of ...
dlvr.it/T4xMPc
Massive job cuts at German technology giant: 8,000 employees facing closure: SAP is planning a massive restructuring with the aim of focusing on cloud technology ...
fr.de/wirtschaft/stellenabbau-bei-sap-8000-mitarbeiter-vor-dem-aus-92989802.html
Frank Behrendt on the Raab comeback: The return of the show gladiator will be a success. Bet that...?
horizont.net/medien/kommentare/comeback-von-stefan-raab-die-rueckkehr-des-show-gladiators-wird-ein-erfolg.-wetten-dass...-219035
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Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
World Economic Forum: Publicis manager Christoph Pietsch is a "Young Global Leader"
horizont.net/agenturen/nachrichten/world-economic-forum-publicis-manager-christoph-pietsch-ist-ein-young-global-leader-219011
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Top personnel: Katrin Menne returns to Merck: Katrin Menne, who will be at Commerzbank until January 2024, is returning to her former employer ...
horizont.net/marketing/nachrichten/top-personalie-katrin-menne-kehrt-zu-merck-zurueck-219085
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Dove’s Campaign for Real Beauty: How its 20 years changed marketing | Ad Age: The idea for Dove’s Campaign for Real Beauty survived initial backlash to become a ...
adage.com/article/marketing-news-strategy/doves-campaign-real-beauty-how-its-20-years-changed-marketing/2552441
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Gen Z and woke marketing—why selling and purpose are not mutually exclusive: Have we got the definition of woke all wrong?
adage.com/article/opinion/gen-z-and-woke-marketing-why-selling-and-purpose-are-not-mutually-exclusive/2553666
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Hellmann’s got people named Heinz to change their name to show their love of mayo over ketchup
adage.com/creativity/work/hellmanns-got-people-named-heinz-change-their-name-show-their-love-mayo-over-ketchup/2552776
New ad agencies are opening rapidly—inside the trend and how they can survive: Ad industry insiders are opening their own agencies in record numbers.
adage.com/article/agency-news/multiple-new-ad-agencies-are-opening-inside-trend/2553651
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Cost-cutting measures instead of strategy?: SAP wants to cut 2600 jobs in Germany
tagesspiegel.de/wirtschaft/sparmassnahme-statt-strategie-sap-will-2600-stellen-in-deutschland-streichen-11475404.html
50 years of NürnbergMesse: A city celebrates with us: NürnbergMesse kicks off its 50th anniversary with the "Messe.Stadt.Nürnberg" campaign.
wuv.de/Themen/Marke/50-Jahre-NuernbergMesse-Eine-Stadt-feiert-mit
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SAP works council boss welcomes severance payment regulations during group restructuring
rnz.de/politik/wirtschaft-regional_artikel,-Walldorf-SAP-Betriebsrats-Chef-begruesst-Abfindungsregelung-bei-Konzern-Umbau-_arid,1316216.html
Brand strategy, corporate design and Co: Lufthansa awards further mandates to Martin et Karczinski and Loved
horizont.net/marketing/nachrichten/markenstrategie-corporate-design-und-co-lufthansa-vergibt-weitere-mandate-an-martin-et-karczinski-und-loved-219136
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Brand campaign by Dirk & Philip: Orangina celebrates its uniqueness: "Unmistakable" - this is the motto of the new brand campaign with which Orangina is drawing ...
horizont.net/marketing/nachrichten/markenkampagne-von-dirk--philip-orangina-feiert-seineeinzigartigkeit-219168
Coke and Marvel team up on collectible cans and digital characters: “Heroes” partnership deploys augmented reality in what the brands describe as a “new way of ...
adage.com/article/marketing-news-strategy/coke-and-marvels-collectible-cans-and-digital-characters/2551686
24/25 Upfront Shake-Up: Disrupting the Video Landscape and Defying Norm — 212NYC | New York City's Digital Advertising Community
212nyc.org/upcoming-events/2425-upfront-shake-up-disrupting-the-video-landscape-and-defying-norms
TikTok’s tradwife trend—how brands are partnering with the controversial creators
adage.com/article/digital-marketing-ad-tech-news/tiktok-tradwife-trend-what-brands-need-know/2551681
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Former head of HR at SAP does an "internship": News, photos, videos and podcasts of the Rhein-Neckar-Zeitung from Wirtschaft Regional
rnz.de/politik/wirtschaft-regional_artikel,-Cawa-Younosi-Ex-Personalchef-von-SAP-macht-Praktikum-_arid,1316699.html
"Urine" April Fool's joke from air up becomes a campaign idea: The Munich-based company air up caused a stir with its April Fool's joke about the new "Pee Pod" ...
wuv.de/Themen/Marke/Urin-Aprilscherz-von-air-up-wird-zur-Kampagnenidee
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Quick Glance: April Fools' Day 2024: From Baby Language Translation Apps to a Ghostbuster at Tinder
- Every year on April 1st, companies and brands introduce new 'products' for jokes. Sweetgreen, Welch's, and Omaha Steaks showcase ideas like baby language translation apps.
- April 1st, known as April Fools' Day, encourages not trusting anyone and questioning everything. Companies use this day to surprise customers and employees with prank products.
- Despite occasional failed pranks, marketers continue to rely on fake products to grab attention. Examples include a hot dog-flavored drink from 7-Eleven and a translation app for stoner language.
- Other prank products include things like AI-powered dolls, banana sleeping bags, and even cheese spritz sprays. Companies like Krispy Kreme, Omaha Steaks, and Quest Nutrition participate in this fun tradition.
Hennessy undergoes significant marketing shift in first campaign from W+K: Hennessy puts the focus on cocktails in first work from its new global agency ...
adage.com/article/marketing-news-strategy/hennessy-undergoes-marketing-shift-first-wk-campaign/2551676
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Here’s My Beef With Ad Agencies: A CMO’s take on why the current ad agency model is broken.
adweek.com/agencies/cmo-ad-agency-model-broken/
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Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits: The Cheddar Bay Biscuit tributes span genres from ‘90s hip-hop to jazz.
adweek.com/creativity/red-lobster-ai-songs-cheddar-bay-biscuits/
DTC marketing glossary—key words and terms brands need to know: From BCFM to DTC 1.0, here are direct-to-consumer words for marketers.
adage.com/article/marketing-news-strategy/direct-consumer-marketing-glossary-key-words-and-terms-brands-need-know/2551151
Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later: America's once-favorite beer is still underperforming in sales and public perception.
adweek.com/commerce/bud-light-dylan-mulvaney-one-year-later/
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DTC marketing news and trends—tracking the industry ups and downs: The direct-to-consumer news you need to know this week, from retail moves to financial updates ...
adage.com/article/marketing-news-strategy/dtc-marketing-news-and-trends-april-8-2024/2551636
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Clio 2024: Best German agency wins gold three times: Hamburg agency Ingo triumphed at this year's Clio Awards with three trophies. Its parent company Ogilvy was ...
wuv.de/Themen/Agentur/Clio-2024-Beste-deutsche-Agentur-raeumt-dreimal-Gold-ab
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SAP won't be offering 6 weeks' paternity leave after all - Business Punk: The company is backpedaling! The corporate giant SAP had actually promised the many ...
business-punk.com/2024/04/bei-sap-gibts-jetzt-doch-keine-6-wochen-vaterschaftsurlaub/
Realignment at Ambermedia: Ambermedia is restructuring and realigning itself.
wuv.de/Themen/Agentur/Neuausrichtung-bei-Ambermedia
Bahlsen changes marketing director: The drama doesn't seem to stop with Bahlsen: Now two heads are rolling again. Both the head of Germany and the CMO are ...
wuv.de/Themen/Marke/Bahlsen-wechselt-Marketingchefin-aus
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DOOH Creative Challenge 2024: On to the final sprint: The DOOH Creative Challenge 2024 is being extended: The best campaigns for Digital Out of Home can still be ...
wuv.de/Themen/Media/DOOH-Creative-Challenge-2024-Auf-zum-Endspurt
New commercials: Allstate Drivewise, Hulu on Disney+, Macy’s VIP Sale, Lomi composter | Ad Age Marketing News
adage.com/article/hot-spots/new-commercials-allstate-drivewise-hulu-disney-macys-vip-sale-lomi-composter/2550236
Inside Dramamine’s quirky mini-doc about the end of airplane barf bags: Air sickness bags have been in decline for years—FCB’s film explores the subculture of ...
adage.com/article/marketing-news-strategy/inside-dramamines-airplane-barf-bag-mini-doc/2550181
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SAP, Daimler Truck & Co: These are the five biggest DAX winners in the first quarter
boerse-online.de/nachrichten/aktien/sap-daimler-truck-co-das-sind-die-fuenf-groessten-dax-gewinner-im-ersten-quartal-20354140.html
Software group: SAP extends contract with Chief Technology Officer Jürgen Müller: He is to remain at SAP until the end of 2027: Head of Technology Jürgen Müller ...
handelsblatt.com/technik/it-internet/softwarekonzern-sap-verlaengert-vertrag-mit-technologiechef-juergen-mueller/100029604.html
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity: Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
adweek.com/brand-marketing/o-j-simpson-death-risks-of-a-brand-betting-on-a-celebrity/
Quick Glance: O.J. Simpson's Failed Attempt at Rebranding
- O.J. Simpson tried unsuccessfully to improve his image through social media.
- Despite attempts at normalization through videos, he could not alter his negative image.
- Expert Bernt Ullmann explains Simpson's lack of remorse, crucial for a successful comeback.
- Simpson's controversial videos further polarized and isolated him from the public.
Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity
adweek.com/brand-marketing/coachella-went-after-a-nonprofit-behind-an-std-awareness-and-missed-a-big-marketing-opportunity/
‘Smack for Heinz’ billboards dispense ketchup outside Chicago eateries that don’t serve it
adage.com/creativity/work/smack-heinz-billboards-dispense-ketchup-outside-chicago-eateries-dont-serve-it/2550326
Alexander Marcus turns his papaya into a patata for Aldi: 17 years ago, Alexander Marcus celebrated a hit with the catchy tune "Papaya". Now the song returns in ...
wuv.de/Themen/Marke/Fuer-Aldi-macht-Alexander-Marcus-seine-Papaya-zur-Patata
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Inside Pro Bull Riding’s growth and marketing—and how brands are leveraging cowboy culture
adage.com/article/marketing-news-strategy/inside-pro-bull-ridings-growth-and-marketing-strategies/2550176
Self-determination law: 7 tips for an inclusive work environment: Companies and agencies should prepare. Catherine Gaudry from Scholz & Friends and Franziska ...
wuv.de/Themen/Agentur/Selbstbestimmungsgesetz-Sieben-Tipps-fuer-ein-inklusives-Arbeitsumfeld
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Agency news to know this week: Carter’s appoints a new AOR, Nature Made goes all in on pickles, and Quality Meats and Oberland staff up.
adage.com/article/agency-brief/agency-news-know-april-5-2024/2551051
McDonald’s revives a pair of classic jingles for Australian and Canadian campaigns
adage.com/creativity/work/mcdonalds-revives-pair-classic-jingles-australian-and-canadian-campaigns/2551146
How Bubble Skincare uses branding to court Gen Z: Bubble Skincare is connecting with younger Gen Z and older Gen Alpha shoppers because of its branding and ...
adage.com/article/marketing-news-strategy/how-bubble-skincare-uses-branding-court-gen-z/2550506
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Karó Oganesian joins the Digitas Pixelpark team: Digitas Pixelpark expands its expertise in social media: Karó Oganesian joins from Jung von Matt Spree
wuv.de/Themen/Agentur/Karo-Oganesian-verstaerkt-das-Team-von-Digitas-Pixelpark
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These Rising Creatives Won U.S. Cannes Young Lions Competition: The NCM-facilitated contest continues to grow in the U.S.
adweek.com/agencies/these-rising-creatives-won-the-us-cannes-young-lions-competition/
How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
adweek.com/brand-marketing/how-brands-and-cannabis-companies-are-maximizing-their-joint-efforts-for-420-marketing/
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Campaign calls for an end to employment background checks for those who’ve been incarcerated
adage.com/creativity/work/campaign-calls-end-employment-background-checks-those-whove-been-incarcerated/2550161
Potty Humor: Scott Debuts a Cheeky Short Film About a Bathroom Nightmare: Scott, continuing to break with marketing convention in the personal care category ...
adweek.com/creativity/potty-humor-scott-debuts-a-cheeky-short-film-about-a-bathroom-nightmare/
Papa Johns CMO Wants to Win Over Gen Z With Big Boi and a Grammatically Incorrect Tagline
adweek.com/brand-marketing/papa-johns-martin-agency-gen-z-new-tagline/
How is AI changing communication with customers, Carina Kern?: Why do so many companies find it difficult to look after their customers properly? And what ...
wuv.de/Exklusiv/Podcasts/Wie-veraendert-KI-die-Kommunikation-mit-den-Kund-innen-Carina-Kern
Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data: Buyers and adtech firms are diving into the bidstream to target campaigns along ...
adweek.com/programmatic/marketers-find-new-ways-to-buy-programmatic-ads-without-relying-on-user-data/
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