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Bark is launching an airline for dogs: Tombras brings dog care brand Bark to new heights with flights booking now between New York, L.A. and London.
adage.com/article/marketing-news-strategy/bark-launches-airline-dogs/2552766
Bark is launching an airline for dogs
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Why marketing is more ageist than ever—and what experienced talent needs to know: Ideas can come from anyone, young and middle-aged alike, but a brilliant ...
adage.com/article/fletcher-marketing/why-marketing-more-ageist-ever-and-what-experienced-talent-needs-know/2553581
Why marketing is more ageist than ever—and what experienced talent needs ...
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TV show: Elton raises accusations against Pro Sieben after "Schlag den Star" exit
horizont.net/medien/nachrichten/tv-show-elton-erhebt-nach-schlag-den-star-aus-vorwuerfe-gegen-pro-sieben-219156
TV show: Elton raises accusations against Pro Sieben after
Quick Glance: ProSieben alienates viewers with Elton's dismissal
  • Moderator Elton and viewers shocked by ProSieben's sudden dismissal.

  • ProSieben indirectly announces Elton's departure and praises new host.

  • Viewers show solidarity with Elton and publicly criticize ProSieben.

  • Some defend the network and welcome the change in host for 'Schlag den Star.'
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After anti-Israel posts: SWR separates from presenter Helen Fares: After several anti-Israel posts on her private social media account, presenter Helen Fares is ...
horizont.net/medien/nachrichten/nach-israelfeindlichen-posts-swr-trennt-sich-von-moderatorin-helen-fares-219091
After anti-Israel posts: SWR separates from presenter Helen Fares
Quick Glance: Controversy Surrounding Moderator: SWR Responds to Political Statements
  • SWR relieves moderator Helen Fares of her duties due to political statements made on social media.

  • Fares promoted an app to identify Israeli products, leading to accusations of antisemitism.

  • Previous controversies involving Fares resulted in issues with other organizations such as Aktion Mensch.

  • Criticism of Fares' behavior and SWR's response comes from politicians and journalists who label the boycott stance as antisemitic.
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Disney+ campaign: "Many see the campaign as a challenge to the brand identity": For a long time, Disney was primarily known for cartoon films and good family ...
horizont.net/medien/nachrichten/disney-kampagne-die-kampagne-erscheint-vielen-als-infragestellung-der-markenidentitaet-219208
Disney+ campaign:
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Connecting with customers—why brands should show flaws and vulnerability in their marketing
adage.com/article/opinion/marketing-flaws-why-brands-should-loosen-when-connecting-consumers/2553121
Connecting with customers—why brands should show flaws and vulnerability ...
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
Dove pledges not to use AI to portray real people in its ads
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SAP plans to cut 2600 jobs in Germany: The corporate restructuring at SAP is becoming more concrete: Jobs are to be cut at the headquarters in Walldorf in ...
heise.de/news/SAP-will-in-Deutschland-2600-Stellen-streichen-9677059.html
SAP plans to cut 2600 jobs in Germany
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Software company SAP plans to cut 2,600 jobs: The software company SAP is planning large-scale job cuts across Germany. The reason for this is the increased use ...
diepresse.com/18345540/softwarekonzern-sap-plant-abbau-von-2600-stellen
Software company SAP plans to cut 2,600 jobs
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TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday: In the 50th episode of "Joko & Klaas vs. Pro Sieben", the two jokers gave their all and won ...
horizont.net/medien/nachrichten/tv-entertainer-joko-und-klaas-kapern-den-kompletten-pro-sieben-sonntag-219295
TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday
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TikTok comments section—how Duolingo, Starry and more brands go viral by reacting to popular videos
adage.com/article/digital-marketing-ad-tech-news/duolingo-starry-brand-strategies-tiktoks-comments-section/2553181
TikTok comments section—how Duolingo, Starry and more brands go viral by ...
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"SAP pays such generous severance payments that it would be stupid to stay": 2,600 people have to leave SAP in Germany. Head of the Works Council Eberhard Schick ...
stern.de/wirtschaft/-sap-zahlt-so-grosszuegige-abfindungen--dass-es-dumm-waere-zu-bleiben--34616444.html
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A nostalgic brand museum is born from a veteran marketer’s vast collection: The Chicago Brand Museum, which showcases national and global packing designs of yore ...
adage.com/article/marketing-news-strategy/chicago-brand-museum-harnesses-power-nostalgia/2552981
A nostalgic brand museum is born from a veteran marketer’s vast collection
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Terre des Femmes: This is how Scholz & Friends cleverly makes sexual harassment visible
horizont.net/marketing/nachrichten/terre-des-femmes-so-clever-macht-scholz--friends-sexuelle-belaestigung-sichtbar-219065
Terre des Femmes: This is how Scholz & Friends cleverly makes sexual ...
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Guerrilla Marketing: This is how Womanizer advertises against Söder's gender ban with "*inner" values ​​- HORIZON
horizont.net/marketing/nachrichten/guerilla-marketing-so-wirbt-womanizer-mit-inneren-werten-gegen-soeders-gender-verbot-219048
Guerrilla Marketing: This is how Womanizer advertises against Söder's ...
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What changes in the media landscape could mean for your brand: The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York.
adage.com/article/marketing-news-strategy/tv-streaming-summit-may-21-and-may-22-new-york/2553676
What changes in the media landscape could mean for your brand
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AI influencers are taking over Instagram, ruining Gen Z chance of fame: Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are ...
businessinsider.com/gen-z-influencer-marketing-career-goal-ai-social-media-instagram-2024-4
AI influencers are taking over Instagram, ruining Gen Z chance of fame
Quick Glance: OpenAI and Meta Prepare New AI Models Capable of 'Reasoning'
  • OpenAI and Meta are on the verge of releasing new artificial intelligence models that are said to be capable of reasoning and planning.

  • These upgrades are part of a wave of new large language models being released this year.

  • Reasoning and planning are key steps towards achieving 'artificial general intelligence', allowing chatbots and virtual assistants to complete sequences of related tasks.
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
Dove pledges not to use AI to portray real people in its ads
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Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
adage.com/article/digital-marketing-ad-tech-news/inside-brandtech-groups-ai-pitch-brands/2552926
Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts ...
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"Patatas" instead of "papayas": Aldi Nord and Alexander Marcus go on a vegetable mission
horizont.net/marketing/nachrichten/patatas-statt-papayas-so-irre-gehen-aldi-nord-und-alexander-marcus-auf-gemuese-mission-219004
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Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
Ranking: These are the top 50 owner agencies
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Marketing winners and losers of the week: Nike pursues an otherworldly eclipse strategy and Hasbro’s Monopoly is slated for the big screen—plus ...
adage.com/article/marketing-news-strategy/marketing-trends-april-12-2024/2553091
Marketing winners and losers of the week
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Why the Influencer Industry Needs Guardrails: The author argues for an industry in which unethical behavior is punished; professional expectations, pay ...
hbr.org/2024/05/why-the-influencer-industry-needs-guardrails
Why the Influencer Industry Needs Guardrails
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SAP Head of Strategy: "We should have involved managers more": A difficult time lies behind Germany's most valuable company, SAP: the management did not come off ...
manager-magazin.de/unternehmen/tech/interview-sap-strategie-sebastian-steinhaeuser-a-499d9bca-b77a-4555-8de8-cd2c973c01be
SAP Head of Strategy:
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Massive job cuts at German technology giant: 8,000 employees facing closure: SAP is planning a massive restructuring with the aim of focusing on cloud technology ...
fr.de/wirtschaft/stellenabbau-bei-sap-8000-mitarbeiter-vor-dem-aus-92989802.html
Massive job cuts at German technology giant: 8,000 employees facing ...
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Frank Behrendt on the Raab comeback: The return of the show gladiator will be a success. Bet that...?
horizont.net/medien/kommentare/comeback-von-stefan-raab-die-rueckkehr-des-show-gladiators-wird-ein-erfolg.-wetten-dass...-219035
Frank Behrendt on the Raab comeback: The return of the show gladiator will ...
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Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
Ogilvy Names Rafael Rizuto Chief Creative Officer for North America
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New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
New commercial for GoNature: Top German actors fight against species ...
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Top personnel: Katrin Menne returns to Merck: Katrin Menne, who will be at Commerzbank until January 2024, is returning to her former employer ...
horizont.net/marketing/nachrichten/top-personalie-katrin-menne-kehrt-zu-merck-zurueck-219085
Top personnel: Katrin Menne returns to Merck
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Dove’s Campaign for Real Beauty: How its 20 years changed marketing | Ad Age: The idea for Dove’s Campaign for Real Beauty survived initial backlash to become a ...
adage.com/article/marketing-news-strategy/doves-campaign-real-beauty-how-its-20-years-changed-marketing/2552441
Dove’s Campaign for Real Beauty: How its 20 years changed marketing | Ad ...
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Gen Z and woke marketing—why selling and purpose are not mutually exclusive: Have we got the definition of woke all wrong?
adage.com/article/opinion/gen-z-and-woke-marketing-why-selling-and-purpose-are-not-mutually-exclusive/2553666
Gen Z and woke marketing—why selling and purpose are not mutually ...
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Hellmann’s got people named Heinz to change their name to show their love of mayo over ketchup
adage.com/creativity/work/hellmanns-got-people-named-heinz-change-their-name-show-their-love-mayo-over-ketchup/2552776
Hellmann’s got people named Heinz to change their name to show their love ...
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New ad agencies are opening rapidly—inside the trend and how they can survive: Ad industry insiders are opening their own agencies in record numbers. 
adage.com/article/agency-news/multiple-new-ad-agencies-are-opening-inside-trend/2553651
New ad agencies are opening rapidly—inside the trend and how they can ...
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Cost-cutting measures instead of strategy?: SAP wants to cut 2600 jobs in Germany
tagesspiegel.de/wirtschaft/sparmassnahme-statt-strategie-sap-will-2600-stellen-in-deutschland-streichen-11475404.html
Cost-cutting measures instead of strategy?: SAP wants to cut 2600 jobs in ...
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50 years of NürnbergMesse: A city celebrates with us: NürnbergMesse kicks off its 50th anniversary with the "Messe.Stadt.Nürnberg" campaign.
wuv.de/Themen/Marke/50-Jahre-NuernbergMesse-Eine-Stadt-feiert-mit
50 years of NürnbergMesse: A city celebrates with us
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Brand campaign by Dirk & Philip: Orangina celebrates its uniqueness: "Unmistakable" - this is the motto of the new brand campaign with which Orangina is drawing ...
horizont.net/marketing/nachrichten/markenkampagne-von-dirk--philip-orangina-feiert-seineeinzigartigkeit-219168
Brand campaign by Dirk & Philip: Orangina celebrates its uniqueness
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Coke and Marvel team up on collectible cans and digital characters: “Heroes” partnership deploys augmented reality in what the brands describe as a “new way of ...
adage.com/article/marketing-news-strategy/coke-and-marvels-collectible-cans-and-digital-characters/2551686
Coke and Marvel team up on collectible cans and digital characters
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24/25 Upfront Shake-Up: Disrupting the Video Landscape and Defying Norm — 212NYC | New York City's Digital Advertising Community
212nyc.org/upcoming-events/2425-upfront-shake-up-disrupting-the-video-landscape-and-defying-norms
24/25 Upfront Shake-Up: Disrupting the Video Landscape and Defying Norm — ...
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TikTok’s tradwife trend—how brands are partnering with the controversial creators
adage.com/article/digital-marketing-ad-tech-news/tiktok-tradwife-trend-what-brands-need-know/2551681
TikTok’s tradwife trend—how brands are partnering with the controversial ...
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Former head of HR at SAP does an "internship": News, photos, videos and podcasts of the Rhein-Neckar-Zeitung from Wirtschaft Regional
rnz.de/politik/wirtschaft-regional_artikel,-Cawa-Younosi-Ex-Personalchef-von-SAP-macht-Praktikum-_arid,1316699.html
Former head of HR at SAP does an
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"Urine" April Fool's joke from air up becomes a campaign idea: The Munich-based company air up caused a stir with its April Fool's joke about the new "Pee Pod" ...
wuv.de/Themen/Marke/Urin-Aprilscherz-von-air-up-wird-zur-Kampagnenidee
Quick Glance: April Fools' Day 2024: From Baby Language Translation Apps to a Ghostbuster at Tinder
  • Every year on April 1st, companies and brands introduce new 'products' for jokes. Sweetgreen, Welch's, and Omaha Steaks showcase ideas like baby language translation apps.

  • April 1st, known as April Fools' Day, encourages not trusting anyone and questioning everything. Companies use this day to surprise customers and employees with prank products.

  • Despite occasional failed pranks, marketers continue to rely on fake products to grab attention. Examples include a hot dog-flavored drink from 7-Eleven and a translation app for stoner language.

  • Other prank products include things like AI-powered dolls, banana sleeping bags, and even cheese spritz sprays. Companies like Krispy Kreme, Omaha Steaks, and Quest Nutrition participate in this fun tradition.
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Hennessy undergoes significant marketing shift in first campaign from W+K: Hennessy puts the focus on cocktails in first work from its new global agency ...
adage.com/article/marketing-news-strategy/hennessy-undergoes-marketing-shift-first-wk-campaign/2551676
Hennessy undergoes significant marketing shift in first campaign from W+K
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Here’s My Beef With Ad Agencies: A CMO’s take on why the current ad agency model is broken.
adweek.com/agencies/cmo-ad-agency-model-broken/
Here’s My Beef With Ad Agencies
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Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits: The Cheddar Bay Biscuit tributes span genres from ‘90s hip-hop to jazz.
adweek.com/creativity/red-lobster-ai-songs-cheddar-bay-biscuits/
Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits
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DTC marketing glossary—key words and terms brands need to know: From BCFM to DTC 1.0, here are direct-to-consumer words for marketers. 
adage.com/article/marketing-news-strategy/direct-consumer-marketing-glossary-key-words-and-terms-brands-need-know/2551151
DTC marketing glossary—key words and terms brands need to know
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Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later: America's once-favorite beer is still underperforming in sales and public perception.
adweek.com/commerce/bud-light-dylan-mulvaney-one-year-later/
Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later
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DTC marketing news and trends—tracking the industry ups and downs: The direct-to-consumer news you need to know this week, from retail moves to financial updates ...
adage.com/article/marketing-news-strategy/dtc-marketing-news-and-trends-april-8-2024/2551636
DTC marketing news and trends—tracking the industry ups and downs
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Clio 2024: Best German agency wins gold three times: Hamburg agency Ingo triumphed at this year's Clio Awards with three trophies. Its parent company Ogilvy was ...
wuv.de/Themen/Agentur/Clio-2024-Beste-deutsche-Agentur-raeumt-dreimal-Gold-ab
Clio 2024: Best German agency wins gold three times
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SAP won't be offering 6 weeks' paternity leave after all - Business Punk: The company is backpedaling! The corporate giant SAP had actually promised the many ...
business-punk.com/2024/04/bei-sap-gibts-jetzt-doch-keine-6-wochen-vaterschaftsurlaub/
SAP won't be offering 6 weeks' paternity leave after all - Business Punk
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Realignment at Ambermedia: Ambermedia is restructuring and realigning itself.
wuv.de/Themen/Agentur/Neuausrichtung-bei-Ambermedia
Realignment at Ambermedia
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Bahlsen changes marketing director: The drama doesn't seem to stop with Bahlsen: Now two heads are rolling again. Both the head of Germany and the CMO are ...
wuv.de/Themen/Marke/Bahlsen-wechselt-Marketingchefin-aus
Bahlsen changes marketing director
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DOOH Creative Challenge 2024: On to the final sprint: The DOOH Creative Challenge 2024 is being extended: The best campaigns for Digital Out of Home can still be ...
wuv.de/Themen/Media/DOOH-Creative-Challenge-2024-Auf-zum-Endspurt
DOOH Creative Challenge 2024: On to the final sprint
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New commercials: Allstate Drivewise, Hulu on Disney+, Macy’s VIP Sale, Lomi composter | Ad Age Marketing News
adage.com/article/hot-spots/new-commercials-allstate-drivewise-hulu-disney-macys-vip-sale-lomi-composter/2550236
New commercials: Allstate Drivewise, Hulu on Disney+, Macy’s VIP Sale ...
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Inside Dramamine’s quirky mini-doc about the end of airplane barf bags: Air sickness bags have been in decline for years—FCB’s film explores the subculture of ...
adage.com/article/marketing-news-strategy/inside-dramamines-airplane-barf-bag-mini-doc/2550181
Inside Dramamine’s quirky mini-doc about the end of airplane barf bags
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Software group: SAP extends contract with Chief Technology Officer Jürgen Müller: He is to remain at SAP until the end of 2027: Head of Technology Jürgen Müller ...
handelsblatt.com/technik/it-internet/softwarekonzern-sap-verlaengert-vertrag-mit-technologiechef-juergen-mueller/100029604.html
Software group: SAP extends contract with Chief Technology Officer Jürgen ...
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O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity: Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
adweek.com/brand-marketing/o-j-simpson-death-risks-of-a-brand-betting-on-a-celebrity/
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a ...
Quick Glance: O.J. Simpson's Failed Attempt at Rebranding
  • O.J. Simpson tried unsuccessfully to improve his image through social media.

  • Despite attempts at normalization through videos, he could not alter his negative image.

  • Expert Bernt Ullmann explains Simpson's lack of remorse, crucial for a successful comeback.

  • Simpson's controversial videos further polarized and isolated him from the public.
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‘Smack for Heinz’ billboards dispense ketchup outside Chicago eateries that don’t serve it
adage.com/creativity/work/smack-heinz-billboards-dispense-ketchup-outside-chicago-eateries-dont-serve-it/2550326
‘Smack for Heinz’ billboards dispense ketchup outside Chicago eateries ...
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Alexander Marcus turns his papaya into a patata for Aldi: 17 years ago, Alexander Marcus celebrated a hit with the catchy tune "Papaya". Now the song returns in ...
wuv.de/Themen/Marke/Fuer-Aldi-macht-Alexander-Marcus-seine-Papaya-zur-Patata
Alexander Marcus turns his papaya into a patata for Aldi
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Inside Pro Bull Riding’s growth and marketing—and how brands are leveraging cowboy culture
adage.com/article/marketing-news-strategy/inside-pro-bull-ridings-growth-and-marketing-strategies/2550176
Inside Pro Bull Riding’s growth and marketing—and how brands are ...
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Self-determination law: 7 tips for an inclusive work environment: Companies and agencies should prepare. Catherine Gaudry from Scholz & Friends and Franziska ...
wuv.de/Themen/Agentur/Selbstbestimmungsgesetz-Sieben-Tipps-fuer-ein-inklusives-Arbeitsumfeld
Self-determination law: 7 tips for an inclusive work environment
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Agency news to know this week: Carter’s appoints a new AOR, Nature Made goes all in on pickles, and Quality Meats and Oberland staff up.
adage.com/article/agency-brief/agency-news-know-april-5-2024/2551051
Agency news to know this week
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McDonald’s revives a pair of classic jingles for Australian and Canadian campaigns
adage.com/creativity/work/mcdonalds-revives-pair-classic-jingles-australian-and-canadian-campaigns/2551146
McDonald’s revives a pair of classic jingles for Australian and Canadian ...
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How Bubble Skincare uses branding to court Gen Z: Bubble Skincare is connecting with younger Gen Z and older Gen Alpha shoppers because of its branding and ...
adage.com/article/marketing-news-strategy/how-bubble-skincare-uses-branding-court-gen-z/2550506
How Bubble Skincare uses branding to court Gen Z
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Karó Oganesian joins the Digitas Pixelpark team: Digitas Pixelpark expands its expertise in social media: Karó Oganesian joins from Jung von Matt Spree
wuv.de/Themen/Agentur/Karo-Oganesian-verstaerkt-das-Team-von-Digitas-Pixelpark
Karó Oganesian joins the Digitas Pixelpark team
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These Rising Creatives Won U.S. Cannes Young Lions Competition: The NCM-facilitated contest continues to grow in the U.S.
adweek.com/agencies/these-rising-creatives-won-the-us-cannes-young-lions-competition/
These Rising Creatives Won U.S. Cannes Young Lions Competition
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Campaign calls for an end to employment background checks for those who’ve been incarcerated
adage.com/creativity/work/campaign-calls-end-employment-background-checks-those-whove-been-incarcerated/2550161
Campaign calls for an end to employment background checks for those who’ve ...
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Potty Humor: Scott Debuts a Cheeky Short Film About a Bathroom Nightmare: Scott, continuing to break with marketing convention in the personal care category ...
adweek.com/creativity/potty-humor-scott-debuts-a-cheeky-short-film-about-a-bathroom-nightmare/
Potty Humor: Scott Debuts a Cheeky Short Film About a Bathroom Nightmare
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Papa Johns CMO Wants to Win Over Gen Z With Big Boi and a Grammatically Incorrect Tagline
adweek.com/brand-marketing/papa-johns-martin-agency-gen-z-new-tagline/
Papa Johns CMO Wants to Win Over Gen Z With Big Boi and a Grammatically ...
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How is AI changing communication with customers, Carina Kern?: Why do so many companies find it difficult to look after their customers properly? And what ...
wuv.de/Exklusiv/Podcasts/Wie-veraendert-KI-die-Kommunikation-mit-den-Kund-innen-Carina-Kern
How is AI changing communication with customers, Carina Kern?
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Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data: Buyers and adtech firms are diving into the bidstream to target campaigns along ...
adweek.com/programmatic/marketers-find-new-ways-to-buy-programmatic-ads-without-relying-on-user-data/
Marketers Find New Ways to Buy Programmatic Ads Without Relying on User ...