Puma in crisis? Shares fall sharply after weak outlook:

sueddeutsche.de/wirtschaft/puma-ceo-freundt-herzogenaurach-sport-li.3215534

Mar 12 25

Puma: CEO Arne Freundt is under pressure: Puma CEO Arne Freundt is under pressure, and not only because the share price of the third-largest sporting goods ...

Paid articlePaywall

More articles on this subject

Die Presse

diepresse.com/19463620/puma-in-der-krise-aktie-faellt-massiv-nach-schwachem-ausblick

Mar 12 25

Puma in crisis? Shares fall sharply after weak outlook: Weak figures from the US and China, as well as rising costs, are putting pressure on Puma ...

Business Insider Mar 12 25

Puma: The sporting goods manufacturer is making less profit: Puma is lagging behind its local rival Adidas and suffered a decline in profits last year.

businessinsider.de/wirtschaft/puma-der-sportartikelhersteller-macht-weniger-gewinn/

Wirtschaftswoche

Grade: C+

Mar 12 25

Sporting goods manufacturer: Why Puma is revising its expectations downwards

wiwo.de/unternehmen/handel/puma-aktie-wieso-puma-seine-erwartungen-nach-unten-korrigiert/100113153.html

inFranken.de

infranken.de/lk/erlangenhoechstadt/puma-stellenabbau-erlangen-herzogenaurach-gewinneffizienz-retro-trend-umsatz-prognose-art-6124244

Mar 12 25

Herzogenaurach: Puma cuts 500 jobs - | despite record sales: The Franconian sporting goods manufacturer Puma, based in Herzogenaurach (Erlangen-Höchstadt ...

WWD

wwd.com/business-news/financial/https-wwd-com-business-news-financial-puma-fy-2024-growth-4-percent-1237041215/

Mar 12 25

Puma Reports 4% Rise in 2024 Sales, Lowers Profit Outlook for 2025: The Puma full year 2024 earnings are in: The German sportswear brand expects growth in 2025 ...

WWD

footwearnews.com/shoes/sneaker-news/puma-formula-1-75th-anniversary-collection-release-1234780392/

Mar 11 25

Puma and Formula 1 Launch 75th Anniversary Collection Celebrating Racing Heritage

Similar to This

British Vogue

vogue.co.uk/article/dress-and-trainers-outfits

Mar 06

The Best Trainers To Wear With Dresses: 9 Chic Spring Outfit Ideas: Looking for the best trainers to wear with dresses? Shop 9 winning dress and trainers outfit ...

Berliner Zeitung

Grade: B-

Jan 28

Traditional German brand: Chinese sports group Anta becomes major shareholder in Puma

berliner-zeitung.de/news/deutsche-traditionsmarke-chinesischer-sportkonzern-anta-wird-grossaktionaer-bei-puma-li.10016483

2 similar articles

Neue Zürcher Zeitung

nzz.ch/wirtschaft/puma-ist-angeschlagen-nun-sollen-sich-chinesische-unternehmen-fuer-einen-kauf-der-sportartikel-ikone-interessieren-ld.1914067

Nov 28 25

Puma is under pressure - | Will the sportswear icon now fall into Chinese hands?: The sporting goods company has gone off the rails. Sales are falling ...

0 2

WWD

wwd.com/footwear-news/shoe-industry-news/puma-stock-market-shares-authentic-brands-takeover-rumors-1238202684/

Sep 18 25

Puma Shares Seesaw on Authentic Brands Group Takeover Speculation: Puma shares dipped on Thursday morning following a surge a day earlier on further speculation ...

Sep 05 25

Lululemon shocks - | Adidas, Puma, and Nike under pressure: Lululemon disappoints with weak outlook; profit exceeds, sales miss targets. Shares fall sharply.

deraktionaer.de/artikel/commerce-brands-unicorns/lululemon-schockt-adidas-puma-und-nike-unter-druck-20386004.html

Business Post

businesspost.ie/article/adidas-tops-dax-after-ratings-boost-from-jefferies-sends-stock-up-4/

Sep 03 25

Adidas tops DAX after ratings boost from Jefferies sends stock up 4%

Paid articlePaywall

Key Factsadidas Shares Rebound Amid Analyst Optimism

Sep 3, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: finanzen.net

Jefferies lowered adidas’s price target from 250 to 220 euros but upgraded the stock rating from 'Hold' to 'Buy'.

JPMorgan reduced its target to 236 euros but maintains an 'Overweight' rating, anticipating positive catalysts in the October quarterly report.

Concerns over heavy reliance on Terrace products are deemed exaggerated, with adidas benefiting from tariffs and a weak dollar.

The adidas share price rose by up to 3.9% to 170.50 euros on XETRA, while competitor PUMA continued to decline.

The concerns of investors regarding a high dependence on terrace products, which are nearing their peak, are exaggerated.
— James Grzinic, analyst at Jefferies, expressed optimism about the growth drivers for adidas.

3 similar articles

Handelsblatt

handelsblatt.com/unternehmen/handel-konsumgueter/sportartikel-adidas-haengt-puma-weiter-ab-aktie-verliert-acht-prozent/100143382.html

Jul 31 25

Sporting Goods: Adidas continues to outperform Puma - | Share price falls eight percent

reuters.com/business/puma-shares-dive-after-warning-full-year-loss-us-tariff-impact-2025-07-25/

Reuters

Grade: A

Jul 25 25

Puma shares dive after warning of full-year loss, US tariff impact: Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an ...

12 similar articles

3 17

Daily Mail

Grade: F

Jul 15 25

Man City ink staggering £1BILLION Puma deal in major show of confidence - as Pep Guardiola's side await verdict on 115 breaches of Premier League financial ...

dailymail.co.uk/sport/football/article-14906459/Man-City-ink-staggering-1BILLION-Puma-deal-major-confidence-Pep-Guardiolas-await-verdict-115-breaches-Premier-League-financial-rules.html

6 similar articles

Business Insider Apr 24 25

Adidas increases sales and profit in the first quarter: The sporting goods manufacturer from Herzogenaurach is outpacing the competition and reporting a ...

businessinsider.de/wirtschaft/adidas-steigert-umsatz-um-13-prozent-auch-gewinn-nimmt-im-ersten-quartal-deutlich-zu/

2 similar articles

Reuters

Grade: A

Apr 03 25

Struggling Puma names former Adidas sales chief as CEO

reuters.com/business/retail-consumer/puma-replaces-ceo-over-differing-views-strategy-2025-04-03/

8 similar articles

177

Frankfurter Rundschau

fr.de/wirtschaft/jetzt-auch-bei-adidas-stellenabbau-geplant-bis-zu-500-mitarbeiter-betroffen-93608680.html

Mar 05 25

Shock at Adidas: job cuts planned - up to 500 employees affected: Adidas plans to cut up to 500 jobs in Herzogenaurach. At the same time, the Group reports ...

4 similar articles

Wirtschaftswoche

Grade: C+

Feb 01 25

Shares in Adidas, Nike and Co.: Who is outrunning whom on the stock market?: Adidas and Puma are racing in Herzogenaurach. But the industry's high-flyers are ...

wiwo.de/finanzen/boerse/leben-mit-aktien-diese-sportartikel-hersteller-laufen-an-der-boerse-den-anderen-davon-/30188350.html

The Straits Times

straitstimes.com/business/sportswear-giants-adidas-and-puma-weighing-job-cuts

Jan 24 25

Sportswear giants Adidas and Puma weighing job cuts: Adidas wants to ensure “long-term success”, while Puma aims to cut costs, including through “personnel ...

7 similar articles

Der Spiegel (website)

spiegel.de/wirtschaft/unternehmen/adidas-verfuenffacht-gewinn-denkt-aber-ueber-jobabbau-nach-a-838b8236-cc35-4f6e-baa2-81e691753851

Jan 23 25

Manufacturer of sporting goods: Adidas' profits quintupled - | but are considering job cuts

1 similar article

Business Insider Jan 22 25

Adidas significantly exceeds profit expectations - | with double-digit growth: Since Bjørn Guldens became CEO, Adidas shares have risen by more than 80 percent - ...

businessinsider.de/wirtschaft/adidas-uebertrifft-gewinn-erwartungen-deutlich-mit-zweistelligem-wachstum/

2 similar articles

Handelsblatt