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In the new episode of HORIZONT Lovebrands, Robert Ader, Porsche CMO, explains how Porsche wants to encourage people to dream with electric drives: ...
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HORIZONT Lovebrands Podcast: How Porsche wants to tempt people to dream with e-drives
horizont.net/marketing/nachrichten/horizont-lovebrands-podcast-wie-porsche-auch-mit-e-antrieben-zum-traeumen-verleiten-will-198533
Sora leaves the bubble of traditional TV and film production burst: The AI tool Sora, which can be used to produce high-quality moving images ...
wuv.de/Themen/Media/Sora-laesst-die-Blase-traditioneller-TV-und-Filmproduktion-platzen
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Why marketers neglect people 50 and older for Gen Z—and how ad leaders are trying to change that
adage.com/article/marketing-news-strategy/why-marketers-favor-gen-z-ignoring-people-over-50/2548196
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Charles & Charlotte becomes the new social media agency for Penny: Penny Germany has a new social media agency. From July, the Berlin agency Charles & Charlotte ...
wuv.de/Themen/Agentur/Charles-Charlotte-wird-neue-Social-Media-Agentur-fuer-Penny
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Spring campaign: This is Ogilvy's first work for Sunexpress: Ogilvy has been supporting the airline Sunexpress since February 1st. The WPP subsidiary's first ...
horizont.net/agenturen/nachrichten/fruehlingskampagne-das-ist-die-erste-arbeit-von-ogilvy-fuer-sunexpress-218876
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Dream odds: victory of the national team against the Netherlands inspires RTL: Has the spark finally spread? If you take audience interest as a benchmark ...
horizont.net/medien/nachrichten/traumquote-sieg-der-nationalelf-gegen-die-niederlande-befluegelt-rtl-218886
How Disney+’s Super Bowl ad kicked off its streaming bundle campaign: Marketing for Hulu’s integration into Disney+ was months in the making.
adage.com/article/media/disney-hulu-bundle-campaign-began-super-bowl-commercial/2549271
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This Ikea campaign speaks from the soul of pet owners: Hamburg-based Ogilvy subsidiary Ingo lands a hit with all pet parents with its Ikea campaign for the ...
wuv.de/Themen/Marke/Diese-Ikea-Kampagne-spricht-Haustierbesitzer-innen-aus-der-Seele
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Creator and influencer trends brand marketers need to know about right now: This week: Google taps influencers to promote its AI tool, Ford puts Charli D'Amelio ...
adage.com/article/digital-marketing-ad-tech-news/creator-and-influencer-trends-marketing-trends-march-26-2024/2548716
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Corona vaccination campaign “I protect myself”: Federal Audit Office considers budget allocation to Brinkert Lück to be unlawful
horizont.net/agenturen/nachrichten/corona-impfkampagne-ich-schuetze-mich-bundesrechnungshof-haelt-etatvergabe-an-brinkert-lueck-fuer-unrechtmaessig-218895
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Shoe dealer: Star kicker Ridle Baku advertises Deichmann so credibly: Several thousand euros for a few limited edition sneakers? In certain circles this is ...
horizont.net/marketing/nachrichten/schuhhaendler-so-glaubwuerdig-wirbt-star-kicker-ridle-baku-fuer-deichmann-218870
Achieving stronger relevance—why brands should push beyond personalization: How ads can lead to higher conversion and healthier ROI.
adage.com/article/opinion/achieving-stronger-relevance-why-brands-should-push-beyond-personalization/2548181
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See the finalists for Ad Age’s 2024 Creativity Awards: The winners will be revealed at the A-List & Creativity Awards gala in New York on April 24.
adage.com/article/special-report-agency-list-creativity-awards/all-finalists-2024-creativity-awards/2543436
VfB President Vogt breaks his silence in the kicker interview: A power struggle has been raging at VfB Stuttgart for weeks, and Claus Vogt was voted out as ...
kicker.de/praesident-vogt-bricht-sein-schweigen-die-einmischung-des-kapitals-geht-beim-vfb-eindeutig-zu-weit-1005421/artikel
Quick Glance: VfB President Vogt: Power Struggle and Proposed Solutions
- President Vogt speaks out for the first time about his dismissal and contradicts Gönner's portrayal.
- Vogt explains the pressure when agreeing to Porsche's entry and the resignation demands.
- The discussion about Vogt's resignation and the interference of capital at VfB are addressed.
- Vogt emphasizes his commitment to members' rights and 50+1 and discusses possible changes to the statutes.
Parked Jaguar EV went rogue and rammed Porsche and Tesla, says owner: Manufacturer denies fault with hybrid electric vehicle that caused £150 ...
thetimes.co.uk/article/parked-jaguar-ev-went-rogue-and-rammed-porsche-and-tesla-says-owner-q3qpdj2k8
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Payne at NYC Auto Show: How Big Apple is adapting to a new show era: Like Detroit, New York is feeling the effects of a post-pandemic, new-media show landscape ...
detroitnews.com/story/business/autos/2024/03/25/payne-at-nyc-auto-show-how-big-apple-is-adapting-to-a-new-show-era/73090887007/
DAX on the way to 42,000 - Bayer, Daimler Truck, Porsche AG, Rheinmetall, Siemens Energy and Zalando in the check
deraktionaer.de/artikel/maerkte-forex-zinsen/dax-auf-dem-weg-zu-42000-bayer-daimler-truck-porsche-ag-rheinmetall-siemens-energy-und-zalando-im-check-20353771.html
Elmo is checking in, again, in this Ad Council mental health PSA: ‘Hum’ follows Elmo’s viral social media check-in back in January and teaches tools for checking ...
adage.com/creativity/work/elmo-checking-again-ad-council-mental-health-psa/2548311
Friedrich Tromm: "ADC campaign far removed from the real world": The advertiser is irritated. The current ADC campaign doesn't make him curious about the ...
wuv.de/Themen/Agentur/Friedrich-Tromm-Die-ADC-Kampagne-ist-weit-weg-von-der-realen-Welt
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Laut-gegen-Nazis initiator Jörn Menge: "We want to annoy the Nazis": Laut gegen Nazis recently caused a stir once again with its campaign for a fake Hitler ...
horizont.net/marketing/nachrichten/laut-gegen-nazis-initiator-joern-menge-wir-wollen-die-nazis-aergern-218781
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Last call for Leading Women and Rising Star entries: The deadline to enter the 2024 awards is March 26.
adage.com/article/special-report-leading-women/leading-women-2024-submissions-deadline-march-26/2548026
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Top 5 creative ads: British Airways, Hanes, Samsung, Stella Artois, V&A | Ad Age Creativity
adage.com/article/special-report-creativity-top-5/top-5-creative-ads-british-airways-hanes-samsung-stella-artois-va/2548406
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Miller Lite revives ‘Tastes Great, Less Filling’—why Big Beer is going retro: With the light beer market in upheaval and share up for grabs, nostalgia is hot.
adage.com/article/marketing-news-strategy/miller-lite-revives-tastes-great-less-filling-why-big-beer-going-retro/2548216
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Pepsico: Pepsi celebrates rebranding with its own sneaker collection: Just in time for its 125th birthday, Pepsi has also brought its new brand identity to ...
horizont.net/marketing/nachrichten/pepsico-pepsi-feiert-rebranding-mit-eigener-sneaker-kollektion-218793
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How LeGer, Adidas and FC Bayern hit the marketing bull's eye: Jason Modemann from Mawave explains what opportunities the women's soccer pitch offers for ...
wuv.de/Themen/Media/Wie-LeGer-Adidas-und-der-FC-Bayern-einen-Marketing-Volltreffer-landen
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Under Armour AI debate—director addresses criticisms and AI’s role in advertising
adage.com/article/creativity/under-armour-ai-ad-wes-walker-company-tool-address-backlash/2548221
How Brands Are Activating at the 2024 Paris Olympic and Paralympic Games: Tracking all brand activity before and during the Summer Games.
adweek.com/brand-marketing/brand-campaigns-activations-2024-paris-olympic-games-paralympics/
Gut spoofs idiotic tech ideas in comic ad for Globant, now its parent company: The campaign dreams up ‘Taste ID,’ a fictitious food-industry technology that ...
adage.com/creativity/work/gut-spoofs-idiotic-tech-ideas-comic-ad-globant-now-its-parent-company/2548231
Instead of Adidas: Nike will be the new DFB supplier from 2027: From 2027, the national soccer team will wear jerseys from Nike instead of Adidas ...
horizont.net/marketing/nachrichten/statt-adidas-nike-wird-neuer-dfb-ausruester-ab-2027-218770
Quick Glance: Criticism of Nike: Politicians Disappointed by Equipment Change at DFB
- The DFB's switch from Adidas to Nike has sparked criticism from politicians such as Robert Habeck and Karl Lauterbach.
- U21 trainers and other affected individuals express surprise at the equipment change.
- The DFB responds to the emotional reactions and emphasizes the economic reasons behind the decision.
- Nike is expected to pay the DFB over 100 million euros per year from 2027 onwards, surpassing Adidas's previous sum.
V&A Museum is hiding niche outdoor ads across the U.K. to show the breadth of its collection
adage.com/creativity/work/va-museum-hiding-niche-outdoor-ads-across-uk-show-breadth-its-collection/2548351
Bianca Censori seen sitting on Kanye's lap in amorous display at car dealership: Kanye West and his wife Bianca Censori looked extremely happy as they were ...
mirror.co.uk/3am/us-celebrity-news/kanye-wests-wife-bianca-censori-32411293
Quick Glance: Bianca Censori Rocks Risqué Outfit on LA Date
- Bianca Censori stepped out in a completely see-through outfit for a romantic outing with Kanye West in Los Angeles.
- The model wore a sheer bodysuit that left little to the imagination, held together by delicate rubber straps.
- She paired her daring look with black high heels and silver jewelry, opting for minimal makeup and slicked-back hair.
- West donned an all-black ensemble while concerns arise over Censori's style choices and her family's desire for a conversation with him.
DAX strong: Hornbach, Wacker Neuson, Porsche AG, SAP, LVMH, Rheinmetall, Siemens and Nordex in focus
deraktionaer.de/artikel/indizes/dax-stark-hornbach-wacker-neuson-porsche-ag-sap-lvmh-rheinmetall-siemens-und-nordex-im-fokus-20353764.html
Interview with the marketing duo: How Nivea is modernizing its visual language - and rejuvenating the brand
horizont.net/marketing/nachrichten/marketing-doppelspitze-im-interview-wie-nivea-seine-bildsprache-modernisiert---und-die-marke-verjuengt-218725
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The 10-Year Tension: Women Need More Time, Not More Balance: Flexibility alone can’t solve women's physiological limitations and society’s expectations ...
adweek.com/agencies/the-10-year-tension-women-need-more-time-not-more-balance/
Singer Dua Lipa’s 24-hour whirlwind visit to Singapore for Porsche event: She partnered with the iconic German automaker to be their global ambassador in ...
straitstimes.com/life/entertainment/singer-dua-lipa-s-24-hour-whirlwind-visit-to-singapore-for-porsche-event
Porsche shares: price target 106 euros!: Porsche AG expects a weaker year in 2024, but looks positively to 2025 with a new electric strategy and a target of 80% ...
deraktionaer.de/artikel/aktien/porsche-aktie-kursziel-106-euro-20353752.html
Guerrilla campaign by Scholz & Friends: Nucao stages sustainable chocolate packaging in this "stupid" way
horizont.net/marketing/nachrichten/guerilla-kampagne-von-scholz--friends-so-bescheuert-inszeniert-nucao-nachhaltige-schokoladenverpackungen-218735
Porsche presents new corporate design: It was an extensive task that Metadesign took on for Porsche: the entire brand identity was given a rebrush ...
wuv.de/Themen/Marke/Porsche-praesentiert-neues-Corporate-Design
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Dispute at the Bundesliga club: Porsche is committed to the 50+1 rule at VfB Stuttgart
faz.net/aktuell/wirtschaft/porsche-bekennt-sich-beim-vfb-stuttgart-zur-50-1-regel-19606939.html
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Quick Glance: VfB Stuttgart: Ultras Demand Resignation After Vogt's Ouster
- After Claus Vogt's removal as Chairman of the AG Supervisory Board, the Ultras demand the President and the board's resignation.
- The ouster violates a central promise from the 2017 outsourcing, leading to discontent and perceived betrayal among members.
- The organized fanbase demands the entire e.V. board's resignation and a reorientation of the club's interests.
- Claus Vogt's support wanes, indicating an impending crisis and potential conflict at the next members' meeting.
Short video app: TikTok becomes entertainment partner of the national soccer team
horizont.net/medien/nachrichten/kurzvideo-app-tiktok-wird-entertainmentpartner-der-fussball-nationalmannschaft-218761
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Cool brand collaboration: Gustavo Gusto launches “Ghostbusters” pizza: The pizza manufacturer Gustavo Gusto and Sony Pictures are joining forces: for the release ...
horizont.net/marketing/nachrichten/coole-markenkooperation-gustavo-gusto-launcht-ghostbusters-pizza-218715
BVDW Creative Ranking: These are the top agencies in the field of digital creation
horizont.net/agenturen/nachrichten/bvdw-kreativranking-das-sind-die-top-agenturen-im-bereich-digitale-kreation-218724
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Solo Stove hires PMG as media agency after Snoop Dogg campaign scrutiny: The media agency hiring comes after questions about the effectiveness of Solo Stove’s ...
adage.com/article/agency-news/solo-stove-hires-pmg-media-agency/2548051
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5 marketing job and hiring trends to know right now: CMO title is under new pressure as Starbucks shows—plus, more brands turn to freelancers and CPGs promote ...
adage.com/article/marketing-news-strategy/5-marketing-job-trends-march-2024-including-starbucks-eliminating-cmo-role/2547976
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Nucao: Sometimes stupid, sometimes brilliant: It's pretty stupid to wrap the Bremen Town Musicians with paper. On the other hand, it is ingenious to use paper ...
wuv.de/Themen/Marke/Nucao-Manchmal-bescheuert-manchmal-genial
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Porsche Singapore Classic Final Results - Jesper Svensson Wins Maiden DP World Tour Title After Playoff Drama
golfmonthly.com/news/porsche-singapore-final-results-jesper-svensson-wins-maiden-dp-world-tour-title-after-playoff-drama
What’s Shaping Today’s Movie and TV Streaming Viewer Behavior?: People—especially Millennials and Gen Z—are reevaluating their relationship with streaming ...
adweek.com/resource-library/whats-shaping-todays-movie-and-tv-streaming-viewer-behavior/
Anja Kohl:""Use AI, but don't switch off your brain completely": At the W&V Summit, Anja Kohl, TV journalist and well-known from "Wirtschaft vor Acht" ...
wuv.de/Themen/Marke/Anja-Kohl-KI-nutzen-aber-das-Gehirn-nicht-komplett-ausschalten
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Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth: The now-public 20-year-old platform is feeling the pressure to innovate.
adweek.com/media/reddit-jen-wong-post-ipo-growth-ads/
Quick Glance: Reddit Shares Surge 48% in Market Debut
- Reddit shares ended their first day of trading in New York up 48 per cent, signaling that investor appetite for initial public offerings of promising yet loss-making companies could be returning.
- While Reddit still relies on advertising for the vast majority of its revenue, it positioned its content in its IPO marketing as training grounds for AI programs and disclosed an investigation by the US Federal Trade Commission into its AI data licensing deals.
- Shares of Reddit opened on the New York Stock Exchange at $47 and surged to $50.44 after pricing at $34 in the IPO.
- Reddit's entry into public markets was long overdue, and although the allocation of shares to users and retailers poses risks, the extremely bullish sentiment from retail traders on platforms like Stocktwits indicates that the cult brand Reddit continues to hold a significant cultural presence in the social media world.
Marketing strategies in the digital age: This is how Artificial Rome is shaping the future of brand communication
horizont.net/tech/nachrichten/marketingstrategien-im-digitalen-zeitalter-so-gestaltet-artificial-romedie-zukunft-der-markenkommunikation-218678
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Why Brands Should Prepare for the Rise of Super Fans: Data reveals a growing number of consumers are basing their identity on movies, music and video games.
adweek.com/brand-marketing/why-brands-should-prepare-for-the-rise-of-super-fans/
TikTok and Gen Z—how a ban could impact brands’ marketing strategies: TikTok has become more essential to brands since the last time it faced prospects of a ...
adage.com/article/digital-marketing-ad-tech-news/tiktok-and-gen-z-how-ban-could-impact-brand-marketing-strategies/2546806
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Gen Z and brand values—why transparency and ethical practices are more important than marketing
adage.com/article/opinion/gen-z-and-brand-values-why-transparency-and-ethical-practices-are-more-important-marketing/2546771
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Snapchat Introduces Sponsored AR Filters: As opposed to Snapchat lenses, filters are added to Snaps after a photo or video is captured.
adweek.com/brand-marketing/snapchat-introduces-sponsored-ar-filters/
Why Zappos remains customer-centric after 25 years: Zappos Chief Marketing Officer Joe Cano joins the Marketer’s Brief podcast to talk about why the brand ...
adage.com/article/podcast-marketers-brief/why-zappos-remains-customer-centric-after-25-years/2547981
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Gap and Palace Join Forces With Collection Celebrating 90s Culture: Gap and Palace joined forces in a collaboration celebrating 1990s culture.
adweek.com/creativity/gap-and-palace-join-forces-with-collection-celebrating-90s-culture/
DP World Tour pro robbed of hole-in-one and $200,000 Porsche after brutal lipout: Somehow this is still only the second most agonizing lipout of the week.
golfdigest.com/story/dp-world-tour-golf-hole-in-one-lipout-porsche-singapore-classic-video-ockie-strydom
Porsche owner slams Sainsbury's in fuel row: A Wiltshire driver claims his Porsche started “juddering” just minutes after leaving a busy petrol station.
stroudnewsandjournal.co.uk/news/24204340.porsche-owner-slams-sainsburys-fuel-row/
State of Creativity: Client-Agency Relations Show ‘Significant Strain’: Lions research found 45% of creatives said client relationships were 'difficult.'
adweek.com/creativity/state-of-creativity-report-client-agency-relations-strain/
Europe’s longest hyperloop test track revives futuristic tube transport hype: Operators hope newly opened Dutch track will help prove feasibility of high-speed ...
theguardian.com/technology/2024/mar/27/opening-europe-longest-hyperloop-track-reignites-future-of-transport-hype
Sebastian Vettel rocks at Porsche test - soon against Mick Schumacher?: Around a year and a half after his retirement from Formula 1, the four-time world ...
rtl.de/cms/sebastian-vettel-rockt-bei-porsche-test-bald-gegen-mick-schumacher-5081652.html
Manufacturers are discontinuing many models due to new rules: The switch to electric cars will mean the end of dozens of popular car models by 2035. For some ...
focus.de/auto/neuheiten/vw-besonders-betroffen-absatzluecke-droht-wegen-neuer-regel-stellen-hersteller-viele-modelle-ein_id_259799058.html
🔊 Japan is pricing in a possible second Trump term. To find out who Tokyo has lined up to liaise with the Trump 2024 campaign ...
reut.rs/3x9u1H4
US pricing announced for the Polestar 4 EV; starts at $54,900: The midsize SUV will have up to 300 miles of range—but no rear windshield.
arstechnica.com/cars/2024/03/us-pricing-announced-for-the-polestar-4-ev-starts-at-54900/
DS Smith shares jump 7% after International Paper buyout proposal: Shares in DS Smith opened 7.7% higher on Wednesday after the company said it is in talks with ...
reuters.com/markets/deals/ds-smith-shares-jump-7-after-international-paper-buyout-proposal-2024-03-27/
Bruce Springsteen to receive highest honour at Ivors songwriting awards: U.S. rocker Bruce Springsteen will become the first international songwriter to receive ...
reuters.com/lifestyle/bruce-springsteen-receive-highest-honour-ivors-songwriting-awards-2024-03-26/
Quick Glance: Jeremy Allen White Eyed for Bruce Springsteen Biopic Role
- Jeremy Allen White is in talks to play Bruce Springsteen in a biopic about the album Nebraska.
- Nebraska is considered one of Springsteen's best works, delving into dark themes and depression.
- The film's production is led by the Gotham Group, with Scott Cooper in talks to direct and Scott Stuber as a producer.
- This would be the first time an actor portrays the Boss in a film about his life, following other biopics about influential artists.
“Driving experience is very different”: This is how Vettel’s first drive in the Le Mans Porsche went
n-tv.de/mediathek/videos/sport/So-lief-Vettels-erste-Fahrt-im-Le-Mans-Porsche-article24835301.html
Meet the digital David taking on the Google Goliath: Jeff Green has built The Trade Desk into a plucky online-advertising powerhouse
economist.com/business/2024/03/27/meet-the-digital-david-taking-on-the-google-goliath
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New Disney Plus logo: Disney unveils its new streaming branding: To coincide with the launch of Hulu on Disney Plus and a slew of big technical changes ...
theverge.com/2024/3/27/24112994/disney-plus-logo-green-aurora-streaming-app
Samsung Pay to drop Russian Mir payment card in April - Euromaidan Press: Joining Apple and Google, Samsung will sever support for Russia's Mir payment ...
euromaidanpress.com/2024/03/27/samsung-pay-to-drop-russian-mir-payment-card-in-april/
Yellen warns China’s surplus of solar panels, EVs could be dumped on global markets
cnbc.com/2024/03/27/yellen-china-solar-ev-surplus-global-markets.html
Porsche’s all-electric Boxster EV seen sporting production lights in new testing video
electrek.co/2024/03/27/porsche-boxster-ev-nears-production-lights-appear-new-video/
Brands add AI restrictions to agency contracts—behind the growing trend: Advertisers are placing more restrictions on their partners when it comes to AI in their ...
adage.com/article/digital-marketing-ad-tech-news/ai-restrictions-added-ad-agency-contracts/2548696
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Tesla's Facebook and Instagram ads might just be Elon Musk's cry for help: Tesla bought ads on Meta's social media sites for the first time ever as the automaker ...
qz.com/elon-musk-tesla-advertising-facebook-meta-1851366547
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Quick Glance: Elon Musk's Directive to Implement Full Self-Driving Beta in Every New Tesla Delivery
- Elon Musk has instructed Tesla employees to install and demonstrate Full Self-Driving Beta for all customers receiving a delivery in North America.
- Tesla is committed to enhancing the system continuously, aiming to eliminate the need for driver attention and achieve true autonomous driving.
- In a move to increase customer acceptance, Elon Musk directed Tesla employees this morning to install the FSD Beta software on all newly delivered vehicles and provide brief test drives to the new buyers.
- Requiring a test drive with each new delivery is expected to significantly increase the workload at Tesla stores and delivery centers, a requirement Musk emphasizes as crucial.
Toyota confirms UK pricing for new GR Yaris: £10k price rise for Toyota's hot hatch hero - and the special editions are £60k...
pistonheads.com/news/ph-japanesecars/toyota-confirms-uk-pricing-for-new-gr-yaris/48353
S4 Capital reports 25% drop in earnings after 'difficult' 2023: Martin Sorrell's ad group S4 Capital reported a 25% drop in core earnings in a "difficult" 2023 ...
reuters.com/business/media-telecom/s4-capital-reports-25-drop-earnings-after-difficult-2023-2024-03-27/
Lauterbach now has to explain €45 million problem due to vaccination campaign: An expensive vaccination campaign by the Ministry of Health under Karl Lauterbach ...
focus.de/politik/deutschland/auch-verwirrung-um-agentur-wegen-impfkampagne-muss-lauterbach-jetzt-45-millionen-euro-problem-erklaeren_id_259801273.html
1988 Porsche 944 Turbo for sale by auction: Check out this 1988 Porsche 944 Turbo auction on PistonHeads. Stop dreaming and start driving.
pistonheads.com/buy/auction/16400472
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