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Meta More Than Doubled Revenue From Its AI-Powered Ad Tool: Artificial intelligence continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ ...
adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool
Quick Glance: Meta Invests Heavily in Artificial Intelligence
  • Meta focuses on AI to enhance app appeal

  • The smart glasses with AI capabilities aim to attract users

  • Meta envisions AI assistants for complex tasks in communication

  • Meta aims to become a global leader in AI, despite significant investments
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From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...
horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450
From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's
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Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...
wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen
Tesla shrinks its marketing team
Quick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies
  • Tesla lowers prices in Germany to increase inventory and sales.

  • Elon Musk addresses price complaints and emphasizes the need for flexible pricing.

  • Buyers of Tesla vehicles during expensive phases may face depreciation.

  • Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.
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Gen Zers in marketing—why executives must embrace their ideas for social media success
adage.com/article/opinion/gen-zers-marketing-why-executives-must-embrace-their-ideas-social-media-success/2554526
Gen Zers in marketing—why executives must embrace their ideas for social ...
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Volkswagen unveils new Porsche-like electric SUV design, but you can’t have it: The Volkswagen ID. Code previews a new electric SUV aimed at younger buyers ...
electrek.co/2024/04/24/vw-unveils-new-porsche-like-ev-design-but-you-cant-have-it/
Volkswagen unveils new Porsche-like electric SUV design, but you can’t ...
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AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...
adage.com/article/marketing-news-strategy/american-marketing-association-new-york-2024-marketing-hall-fame-inductees/2554686
AMA announces 2024 Marketing Hall of Fame inductees
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Day of the Tree: Fraser fights forest dieback with AI dystopias: April 25 is the Day of the Tree. To mark the occasion, Aktion Baum and Berlin-based creative ...
horizont.net/agenturen/nachrichten/tag-des-baums-fraser-kaempft-mit-ki-dystopien-gegen-das-waldsterben-219468
Day of the Tree: Fraser fights forest dieback with AI dystopias
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What Foxtrot Market’s abrupt closure means for DTC brand awareness: Foxtrot did more than just sell upscale snacks—the trendy grocery chain was an important ...
adage.com/article/marketing-news-strategy/what-foxtrots-closure-means-dtc-brand-awareness/2554741
What Foxtrot Market’s abrupt closure means for DTC brand awareness
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Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.
adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696
Huggies backpedals on ad claims after challenge from Pampers parent P&G
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Commerce Can No Longer Be Where Creative Goes to Die: The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
adweek.com/commerce/commerce-can-no-longer-be-where-creative-goes-to-die/
Commerce Can No Longer Be Where Creative Goes to Die
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The Beef Wars, Episode 1: The Rise of Plant-Based Meats: In a new video, ADWEEK explores how marketing meat alternatives could impact the climate.
adweek.com/brand-marketing/the-beef-wars-episode-1-taking-plant-based-mainstream-impossible/
The Beef Wars, Episode 1: The Rise of Plant-Based Meats
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What about simply autocrossing for fun?: How to have the most fun at an autocross? As we found out with our GTI, just look for the class labeled "Fun."
grassrootsmotorsports.com/project-cars/2017-golf-gti/what-about-simply-autocrossing-for-fun/
What about simply autocrossing for fun?
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DAX continues to rise - Adidas, Deutsche Börse, Infineon, Munich Re, Porsche AG, SAP and Vonovia in the check
deraktionaer.de/artikel/maerkte-forex-zinsen/dax-steigt-weiter-adidas-deutsche-boerse-infineon-munich-re-porsche-ag-sap-und-vonovia-im-check-20356005.html
DAX continues to rise - Adidas, Deutsche Börse, Infineon, Munich Re ...
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Drivers, start your electric motors!: Imagine an auto race with speed but no engine noise. That battery-powered future is already here, with Formula E.
washingtonpost.com/climate-solutions/2024/04/23/electric-vehicles-motorsports-formulae/
Drivers, start your electric motors!
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Sebastian Steudtner says he has surfed the ‘unsurfable’ after drone technology measures 93.7-foot wave as world record
cnn.com/2024/04/22/sport/sebastian-steudtner-record-breaking-wave-surfing-spt-intl/
Sebastian Steudtner says he has surfed the ‘unsurfable’ after drone ...
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ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1
horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389
ProSieben pirates Joko & Klaas: torching, throwing banknotes around and ...
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Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp
Allstars season: Bushido in the jungle camp? | Special | Boost Your Media ...
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How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms: Ad buyers recommend platform diversification shifts, especially to Instagram Reels ...
adweek.com/media/how-ad-buyers-are-advising-clients-as-possible-tiktok-ban-or-sale-looms/
How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms
Quick Glance: Potential Buyers for TikTok Revealed
  • The clock is ticking for TikTok to find a new owner. President Joe Biden signed a law that could ban TikTok in the US unless ByteDance sells the app. Possible buyers range from tech companies to retailers and investment bankers.

  • Established tech giants like Meta or Google are unlikely buyers due to antitrust hurdles. Large companies with deep pockets face regulatory skepticism, although they could have the resources to purchase TikTok.

  • Microsoft, which has shown interest in TikTok in the past, may have another opportunity after successfully navigating antitrust scrutiny with the Activision Blizzard deal. Oracle and former US government officials like Steven Mnuchin are also potential buyers.

  • Mnuchin has announced assembling a team of investors to acquire TikTok. His offer, however, might exclude TikTok's algorithm, sparking controversial discussions. Other potential buyers like Kevin O'Leary are also considering acquiring TikTok, with O'Leary suggesting an initial bid between $20 and $30 billion.
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Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Quoten-Werbepartner-neues-Format-So-erfolgreich-war-der-Joko-Klaas-Tag
Ratings, advertising partners, new format: that's how successful the Joko ...
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5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...
adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231
5 ad leaders predict media measurement trends for the TV upfront
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New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...
horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379
New brand campaign: This is how Christoph Waltz promotes Eon
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New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...
wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht
New social market economy: Thjnk builds bureaucracy museum
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When Is It Time to Fire Your Client? Agency Leaders Share Their Stories: Agency leaders told ADWEEK how they knew it was time to fire their clients.
adweek.com/agencies/is-it-time-to-fire-your-client-agency-leaders-whove-done-it-share-their-stories/
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories
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How Babylist grew from a baby registry site to a $400 million media and commerce business
adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841
How Babylist grew from a baby registry site to a $400 million media and ...
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Ex-Butchershop employees launch new venture after the agency closed without warning
adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046
Ex-Butchershop employees launch new venture after the agency closed ...
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Road test: Porsche’s Macan is zooming into an electric revolution and it’s lightning fast
thenationalnews.com/lifestyle/motoring/2024/04/23/2024-porsche-macan-electric-vehicle-review/
Road test: Porsche’s Macan is zooming into an electric revolution and it’s ...
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Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement Trailer - Rewind Theater - IGN
ign.com/videos/kingdom-come-deliverance-2-dev-reveals-hidden-details-in-announcement-trailer-rewind-theater
Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement ...
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5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
5 brands restricting AI in their marketing
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DJ Pierra Makena: I will be an ambulance driver when I retire : Pierra Makena is an award-winning actress and radio host who is more popular for her DJ skills ...
nation.africa/kenya/life-and-style/mynetwork/dj-pierra-makena-i-will-be-an-ambulance-driver-when-i-retire--4593652
DJ Pierra Makena: I will be an ambulance driver when I retire
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What changes in the media landscape could mean for your brand: The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York.
adage.com/article/marketing-news-strategy/tv-streaming-summit-may-21-and-may-22-new-york/2553676
What changes in the media landscape could mean for your brand
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4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.
adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206
4 lit campaigns for 4/20
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Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
Ogilvy Names Rafael Rizuto Chief Creative Officer for North America
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Gen Z and woke marketing—why selling and purpose are not mutually exclusive: Have we got the definition of woke all wrong?
adage.com/article/opinion/gen-z-and-woke-marketing-why-selling-and-purpose-are-not-mutually-exclusive/2553666
Gen Z and woke marketing—why selling and purpose are not mutually ...
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New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
New commercial for GoNature: Top German actors fight against species ...
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real:estate: Colliers International Austria - Something is moving again in the local real estate market medianetTV
tv.medianet.at/video/realestate-colliers-international-austria-es-bewegt-sich-wieder-was-am-heimischen-immo-markt
real:estate: Colliers International Austria - Something is moving again in ...
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Creator Jayde Powell Has the Tea on Finding a Safe Space in Social Media: The host of #CreatorTeaTalk on LinkedIn shares lessons learned while working in the ...
adweek.com/creativity/creator-jayde-powell-safe-space-social-media/
Creator Jayde Powell Has the Tea on Finding a Safe Space in Social Media
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Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
Ranking: These are the top 50 owner agencies
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Here’s My Beef With Ad Agencies: A CMO’s take on why the current ad agency model is broken.
adweek.com/agencies/cmo-ad-agency-model-broken/
Here’s My Beef With Ad Agencies
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New ad agencies are opening rapidly—inside the trend and how they can survive: Ad industry insiders are opening their own agencies in record numbers. 
adage.com/article/agency-news/multiple-new-ad-agencies-are-opening-inside-trend/2553651
New ad agencies are opening rapidly—inside the trend and how they can ...
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Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity
adweek.com/brand-marketing/coachella-went-after-a-nonprofit-behind-an-std-awareness-and-missed-a-big-marketing-opportunity/
Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big ...
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WEC Imola: Ferrari remains on top in FP2 as Fuoco beats Porsche: Ferrari continued to set the pace in Friday’s second practice for Imola’s World Endurance ...
motorsport.com/wec/news/wec-imola-ferrari-remains-on-top-in-fp2-as-fuoco-beats-porsche/10600781/
WEC Imola: Ferrari remains on top in FP2 as Fuoco beats Porsche
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These Rising Creatives Won U.S. Cannes Young Lions Competition: The NCM-facilitated contest continues to grow in the U.S.
adweek.com/agencies/these-rising-creatives-won-the-us-cannes-young-lions-competition/
These Rising Creatives Won U.S. Cannes Young Lions Competition
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Wanna autocross with GRM this weekend?: We're running our 2017 VW GTI project car this weekend with our local Porsche Club of America in Tavares, Florida.
grassrootsmotorsports.com/project-cars/2017-golf-gti/wanna-autocross-with-grm-this-weekend/
Wanna autocross with GRM this weekend?
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Porsche with its own software: VW subsidiary is becoming more independent: Porsche wants to become more independent of the parent company Volkswagen when it ...
auto-motor-und-sport.de/verkehr/cariad-abkehr-porsche-mit-eigener-software/
Porsche with its own software: VW subsidiary is becoming more independent
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Porsche lodges appeal over da Costa's Misano Formula E disqualification : The Porsche Formula E team has formally confirmed that it will lodge an appeal ...
motorsport.com/formula-e/news/porsche-lodges-appeal-over-da-costa-misano-formula-e-disqualification-/10599840/
Porsche lodges appeal over da Costa's Misano Formula E ...
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The Trump family’s latest side hustle: Melania’s selling $245 Mother’s Day necklaces
theguardian.com/us-news/2024/apr/25/melania-trump-selling-mothers-day-necklaces
The Trump family’s latest side hustle: Melania’s selling $245 Mother’s Day ...
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Android 15 improves screen sharing while maintaining sensitive data privacy: Google recently released the first beta version of Android 15. Since then ...
sammobile.com/news/android-15-improves-screen-sharing-while-maintaining-sensitive-data-privacy/
Android 15 improves screen sharing while maintaining sensitive data ...
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Tesla’s profits are being sunk by a tide of electric cars: First-quarter profits for Elon Musk’s company have more than halved, with the EV market awash with ...
smh.com.au/business/companies/tesla-s-profits-are-being-sunk-by-a-tide-of-electric-cars-20240424-p5fm6k.html
Tesla’s profits are being sunk by a tide of electric cars
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Watch: Indian vendor who served tea to Bill Gates sips coffee at Dubai's Burj Khalifa - News | Khaleej Times
khaleejtimes.com/uae/watch-indian-vendor-who-served-tea-to-bill-gates-sips-coffee-at-dubais-burj-khalifa
Watch: Indian vendor who served tea to Bill Gates sips coffee at Dubai's ...
Quick Glance: Dolly Chaiwalla sips coffee atop Burj Khalifa; internet reacts to viral footage
  • The new video of Dolly Chaiwalla, known for his unique way of making tea, comes after his viral video with Microsoft's Bill Gates earlier this year.

  • Sunil Patil, also known as 'Dolly Chaiwalla' from Nagpur, has once again captured the internet's attention with his latest video. He is seen sipping coffee at the peak of Dubai’s Burj Khalifa in the video, sparking a frenzy on social media with users expressing a mix of awe and amusement.

  • Some users joked about setting up a tea stall on top of the skyscraper, while others marveled at Patil's remarkable journey from a humble tea seller to a global sensation.

  • Patil's transition from selling tea on the streets of Nagpur to interacting with tech moguls and enjoying coffee at the peak of architectural wonders highlights the endless possibilities in today's interconnected world. Dolly Chaiwalla continues to surprise his audience, keeping them eagerly anticipating his next adventure.
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Apple rejects Spotify’s update with pricing information for EU users: The music streaming company said it is not opting into Apple's new DMA changes that ...
techcrunch.com/2024/04/24/spotify-submits-a-new-update-to-apple-with-pricing-information-for-eu-users/
Apple rejects Spotify’s update with pricing information for EU users
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I ditched my smartphone for a year and a half: 'I felt much more in the flow and had more mental energy'
cnbc.com/2024/04/24/what-it-was-like-to-ditch-my-smartphone-for-a-year-and-a-half.html
I ditched my smartphone for a year and a half: 'I felt much more in the ...
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Electric G-Wagon: Pricing, Performance for New Mercedes-Benz SUV: The first plug-in G-Wagon looks much like its combustion era predecessor and starts at around ...
bloomberg.com/news/articles/2024-04-24/electric-g-wagon-pricing-performance-for-new-mercedes-benz-suv
Electric G-Wagon: Pricing, Performance for New Mercedes-Benz SUV
Quick Glance: Electric 2025 Mercedes G-Class Blends New and Old Tech
  • The Mercedes G-Class, an iconic off-roader, undergoes a radical electric transformation.

  • The G580 with EQ Technology maintains the iconic design but features an electric powertrain.

  • The electric G-Class utilizes a 116-kWh battery, delivering 579 HP and 859 lb-ft of torque.

  • Enhancements like G-Turn and G-Steering improve the off-road capabilities of the electric vehicle.
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Test drive Porsche Macan E: torque converter: Porsche is converting its best-selling Macan to electric rocket propulsion. Will the venture succeed? The prices ...
faz.net/aktuell/technik-motor/elektromobilitaet/probefahrt-porsche-macan-e-emomentwandler-19668718.html
Test drive Porsche Macan E: torque converter
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Google has fired 50 employees after protests over Israel cloud deal, organizers say
cnn.com/2024/04/23/tech/google-fires-employees-protest-israel/
Google has fired 50 employees after protests over Israel cloud deal ...
Quick Glance: Google dismisses workers following protests on technology deal with Israeli government
  • Following protests regarding the technology supplied to the Israeli government, Google has terminated employees, heightening tensions around a sensitive contract.

  • The confirmed dismissals by Google on Wednesday occurred after nine individuals were detained during sit-in demonstrations in New York and Sunnyvale, California, a day subsequent to police intervention.

  • Demonstrations are predominantly coordinated by a faction known as No Tech For Apartheid. Google states that Nimbus is not utilized for weaponry or intelligence purposes.

  • Stated in a blog post, Google's CEO Sundar Pichai implied a close supervision of employees as the company enhances efforts in advancing its AI technology, marking a crucial phase in the industry and potentially humanity.
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Woman distraught when doctor 'tells her to use Google' to diagnose mystery pain: Bianca Padurariu, 20, has 'lost all hope' of NHS treatment curing her ...
mirror.co.uk/news/uk-news/woman-distraught-doctor-tells-use-32658697
Woman distraught when doctor 'tells her to use Google' to diagnose mystery ...
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Google’s productivity expert says this is the best way to start your day: Here's what your morning routine should look like, according to Laura Mae Martin ...
fastcompany.com/91110650/googles-productivity-expert-says-this-is-the-best-way-to-start-your-day
Google’s productivity expert says this is the best way to start your day
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Meta had a really good first quarter. The stock is tanking anyway: The Facebook parent's stock price sank as much as 12% after it reported earnings
qz.com/meta-stock-earnings-facebook-wall-street-expectations-1851433671
Meta had a really good first quarter. The stock is tanking anyway
Quick Glance: Meta Quarterly Results: Revenue Expectations Lowered, Stock Fell
  • Meta's quarterly results exceeded expectations, but the revenue forecast for the next quarter was lowered.

  • Despite successful ad business and increasing user numbers, Meta's stock experienced a drop of over 10 percent.

  • Analysts caution about Meta's reduced revenue expectations for the second quarter, leading to investor skepticism.

  • Zuckerberg plans to significantly increase investments in AI models in the coming years to enhance Meta's leading position in the artificial intelligence domain.
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Coca-Cola invites Gen Z to ‘Catch the Coke’ on digital billboards across Europe: Ogilvy Paris led this initiative, which features a Coke bottle bouncing around a ...
adage.com/creativity/work/coca-cola-invites-gen-z-catch-coke-digital-billboards-across-europe/2554781
Coca-Cola invites Gen Z to ‘Catch the Coke’ on digital billboards across ...
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Ford tops Q1 2024 earnings despite pricing pressure weighing on its EV unit: Amid a shifting strategy, Ford (F) reported first-quarter earnings Wednesday ...
electrek.co/2024/04/24/ford-tops-q1-2024-earnings-pricing-pressure-weighs-ev-unit/
Ford tops Q1 2024 earnings despite pricing pressure weighing on its EV ...
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VW aims to maintain 15% market share in China in 2030: Volkswagen aims to preserve its market share in China at about 15% in 2030, the head of its China business ...
timeslive.co.za/motoring/news/2024-04-24-vw-aims-to-maintain-15-market-share-in-china-in-2030/
VW aims to maintain 15% market share in China in 2030