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Metaverse marketing—tracking virtual activations and more: The metaverse, like all things Web3, is as confusing as it is titillating. (We wrote a full story ...
adage.com/live-blog/metaverse-marketing-tracking-virtual-activations-and-more
Metaverse marketing—tracking virtual activations and more
More news on this subject
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Metaverse marketing—tracking virtual activations and more: The metaverse, like all things Web3, is as confusing as it is titillating. (We wrote a full story ...
adage.com/live-blog/metaverse-marketing-tracking-virtual-activations-and-more
Metaverse marketing—tracking virtual activations and more
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Why Jerry Jones has changed his message. Dallas Cowboys have gone from “all in” to needing to “win with...
star-telegram.com/sports/nfl/dallas-cowboys/article287057255.html
Why Jerry Jones has changed his message. Dallas Cowboys have gone from ...
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Why marketers neglect people 50 and older for Gen Z—and how ad leaders are trying to change that
adage.com/article/marketing-news-strategy/why-marketers-favor-gen-z-ignoring-people-over-50/2548196
Why marketers neglect people 50 and older for Gen Z—and how ad leaders are ...
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What Jerry Jones said to conclude NFL league meetings that has Dallas Cowboys fans enraged
star-telegram.com/sports/nfl/dallas-cowboys/article287110005.html
What Jerry Jones said to conclude NFL league meetings that has Dallas ...
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Instead of Adidas: Nike will be the new DFB supplier from 2027: From 2027, the national soccer team will wear jerseys from Nike instead of Adidas ...
horizont.net/marketing/nachrichten/statt-adidas-nike-wird-neuer-dfb-ausruester-ab-2027-218770
Instead of Adidas: Nike will be the new DFB supplier from 2027
Quick Glance: Criticism of Nike: Politicians Disappointed by Equipment Change at DFB
  • The DFB's switch from Adidas to Nike has sparked criticism from politicians such as Robert Habeck and Karl Lauterbach.

  • U21 trainers and other affected individuals express surprise at the equipment change.

  • The DFB responds to the emotional reactions and emphasizes the economic reasons behind the decision.

  • Nike is expected to pay the DFB over 100 million euros per year from 2027 onwards, surpassing Adidas's previous sum.
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Why Mike McCarthy isn't concerned about Cowboys' lack of free agent signings: 'We are definitely improving'
cbssports.com/nfl/news/why-mike-mccarthy-isnt-concerned-about-cowboys-lack-of-free-agent-signings-we-are-definitely-improving/
Why Mike McCarthy isn't concerned about Cowboys' lack of free agent ...
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Sora leaves the bubble of traditional TV and film production burst: The AI ​​tool Sora, which can be used to produce high-quality moving images ...
wuv.de/Themen/Media/Sora-laesst-die-Blase-traditioneller-TV-und-Filmproduktion-platzen
Sora leaves the bubble of traditional TV and film production burst
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Deion Sanders demands Dallas Cowboys resign Stephon Gilmore in NFL free agency: The Colorado coach hosted the free agent cornerback recently and wants the ...
247sports.com/Article/deion-sanders-demands-dallas-cowboys-re-sign-stephon-gilmore-in-nfl-free-agency-229418664/
Deion Sanders demands Dallas Cowboys resign Stephon Gilmore in NFL free ...
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Tyron Smith chose Jets over Cowboys for Super Bowl aspirations; Dallas' inactivity led to departure
cbssports.com/nfl/news/tyron-smith-chose-jets-over-cowboys-for-super-bowl-aspirations-dallas-inactivity-led-to-departure/
Tyron Smith chose Jets over Cowboys for Super Bowl aspirations; Dallas' ...
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Dak Prescott set to play out contract year: What it means, plus five early 2025 landing spots for Cowboys QB
cbssports.com/nfl/news/dak-prescott-set-to-play-out-contract-year-what-it-means-plus-five-early-2025-landing-spots-for-cowboys-qb/
Dak Prescott set to play out contract year: What it means ...
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Per ad: Image offers Christian Streich job: Christian Streich is known as a friend of clear words. The bon mots of the SC Freiburg coach ...
horizont.net/medien/nachrichten/per-anzeige-bild-bietet-christian-streich-job-an-218679
Per ad: Image offers Christian Streich job
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Interview with the marketing duo: How Nivea is modernizing its visual language - and rejuvenating the brand
horizont.net/marketing/nachrichten/marketing-doppelspitze-im-interview-wie-nivea-seine-bildsprache-modernisiert---und-die-marke-verjuengt-218725
Interview with the marketing duo: How Nivea is modernizing its visual ...
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Tyron Smith Sends Farewell Message to Cowboys After Signing With Jets: Smith bid farewell to Cowboys Nation in a heartfelt message.
si.com/nfl/2024/03/19/tyron-smith-bids-farewell-to-cowboys-in-heartfelt-message-after-signing-with-jets
Tyron Smith Sends Farewell Message to Cowboys After Signing With Jets
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New European Championship jerseys for the national team: Why diversity is “typically German” for Adidas
horizont.net/marketing/nachrichten/adidas-und-die-em-trikots-vielfalt-ist-typisch-deutsch-218655
New European Championship jerseys for the national team: Why diversity is ...
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Jerry Jones 'hated' to move on from Tyron Smith, says star LT hitting on incentives would wreck Cowboys cap
cbssports.com/nfl/news/jerry-jones-hated-to-move-on-from-tyron-smith-says-star-lt-hitting-on-incentives-would-wreck-cowboys-cap/
Jerry Jones 'hated' to move on from Tyron Smith, says star LT hitting on ...
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Cowboys adjust Dak Prescott contract to create cap space, long-term deal still expected
star-telegram.com/sports/nfl/dallas-cowboys/article286648035.html
Cowboys adjust Dak Prescott contract to create cap space, long-term deal ...
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Creator and influencer trends brand marketers need to know about right now: This week: Google taps influencers to promote its AI tool, Ford puts Charli D'Amelio ...
adage.com/article/digital-marketing-ad-tech-news/creator-and-influencer-trends-marketing-trends-march-26-2024/2548716
Creator and influencer trends brand marketers need to know about right now
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All in? Exodus of Cowboys continues as run-stopping DT Johnathan Hankins joins Seahawks
star-telegram.com/sports/nfl/dallas-cowboys/article286888885.html
All in? Exodus of Cowboys continues as run-stopping DT Johnathan Hankins ...
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Meghan Markle’s new lifestyle brand name draws scrutiny from branding experts: American Riviera Orchard is too long, too in-your-face and too generic ...
adage.com/article/marketing-news-strategy/meghan-markles-american-riviera-orchard-name-draws-scrutiny/2547931
Meghan Markle’s new lifestyle brand name draws scrutiny from branding ...
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Guerrilla campaign by Scholz & Friends: Nucao stages sustainable chocolate packaging in this "stupid" way
horizont.net/marketing/nachrichten/guerilla-kampagne-von-scholz--friends-so-bescheuert-inszeniert-nucao-nachhaltige-schokoladenverpackungen-218735
Guerrilla campaign by Scholz & Friends: Nucao stages sustainable chocolate ...
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Dallas Cowboys running back room is no longer empty as a free agent is returning to team
star-telegram.com/sports/nfl/dallas-cowboys/article286845885.html
Dallas Cowboys running back room is no longer empty as a free agent is ...
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Cool brand collaboration: Gustavo Gusto launches “Ghostbusters” pizza: The pizza manufacturer Gustavo Gusto and Sony Pictures are joining forces: for the release ...
horizont.net/marketing/nachrichten/coole-markenkooperation-gustavo-gusto-launcht-ghostbusters-pizza-218715
Cool brand collaboration: Gustavo Gusto launches “Ghostbusters” pizza
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Under Armour AI debate—director addresses criticisms and AI’s role in advertising
adage.com/article/creativity/under-armour-ai-ad-wes-walker-company-tool-address-backlash/2548221
Under Armour AI debate—director addresses criticisms and AI’s role in ...
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Dallas Cowboys remain stuck in neutral with holes to fill as free agency begins: Jerry Jones said the Cowboys would be “all in” but free agency opened with more ...
star-telegram.com/sports/nfl/dallas-cowboys/article286650955.html
Dallas Cowboys remain stuck in neutral with holes to fill as free agency ...
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Charles & Charlotte becomes the new social media agency for Penny: Penny Germany has a new social media agency. From July, the Berlin agency Charles & Charlotte ...
wuv.de/Themen/Agentur/Charles-Charlotte-wird-neue-Social-Media-Agentur-fuer-Penny
Charles & Charlotte becomes the new social media agency for Penny
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‘Assume That I Can,’ says CoorDown’s new campaign supporting people with Down syndrome
adage.com/creativity/work/assume-i-can-says-coordowns-new-campaign-supporting-people-down-syndrome/2546516
‘Assume That I Can,’ says CoorDown’s new campaign supporting people with ...
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Friedrich Tromm: "ADC campaign far removed from the real world": The advertiser is irritated. The current ADC campaign doesn't make him curious about the ...
wuv.de/Themen/Agentur/Friedrich-Tromm-Die-ADC-Kampagne-ist-weit-weg-von-der-realen-Welt
Friedrich Tromm:
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Spring campaign: This is Ogilvy's first work for Sunexpress: Ogilvy has been working for the airline Sunexpress since February 1. The WPP subsidiary will soon be ...
horizont.net/agenturen/nachrichten/fruehlingskampagne-das-ist-die-erste-arbeit-von-ogilvy-fuer-sunexpress-218876
Spring campaign: This is Ogilvy's first work for Sunexpress
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Elmo is checking in, again, in this Ad Council mental health PSA: ‘Hum’ follows Elmo’s viral social media check-in back in January and teaches tools for checking ...
adage.com/creativity/work/elmo-checking-again-ad-council-mental-health-psa/2548311
Elmo is checking in, again, in this Ad Council mental health PSA
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Laut-gegen-Nazis initiator Jörn Menge: "We want to annoy the Nazis": Laut gegen Nazis recently caused a stir once again with its campaign for a fake Hitler ...
horizont.net/marketing/nachrichten/laut-gegen-nazis-initiator-joern-menge-wir-wollen-die-nazis-aergern-218781
Laut-gegen-Nazis initiator Jörn Menge:
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Dream odds: victory of the national team against the Netherlands inspires RTL: Has the spark finally spread? If you take audience interest as a benchmark ...
horizont.net/medien/nachrichten/traumquote-sieg-der-nationalelf-gegen-die-niederlande-befluegelt-rtl-218886
Dream odds: victory of the national team against the Netherlands inspires ...
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RB Tony Pollard leaving Cowboys, agrees to three-year, $24M deal with Tennessee Titans
dallasnews.com/sports/cowboys/2024/03/11/rb-tony-pollard-leaving-cowboys-agrees-to-three-year-24m-deal-with-tennessee-titans/
RB Tony Pollard leaving Cowboys, agrees to three-year, $24M deal with ...
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Nucao: Sometimes stupid, sometimes brilliant: It's pretty stupid to wrap the Bremen Town Musicians with paper. On the other hand, it is ingenious to use paper ...
wuv.de/Themen/Marke/Nucao-Manchmal-bescheuert-manchmal-genial
Nucao: Sometimes stupid, sometimes brilliant
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NFL approves 'radical' kickoff rule change: Here's what to know: The proposal will impact where teams line up in hopes to reverse the trend of what the league ...
sports.yahoo.com/nfl-approves-radical-kickoff-rule-change-heres-what-to-know-143919818.html
NFL approves 'radical' kickoff rule change: Here's what to know
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This Ikea campaign speaks from the soul of pet owners: Hamburg-based Ogilvy subsidiary Ingo lands a hit with all pet parents with its Ikea campaign for the ...
wuv.de/Themen/Marke/Diese-Ikea-Kampagne-spricht-Haustierbesitzer-innen-aus-der-Seele
This Ikea campaign speaks from the soul of pet owners
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Miller Lite revives ‘Tastes Great, Less Filling’—why Big Beer is going retro: With the light beer market in upheaval and share up for grabs, nostalgia is hot.
adage.com/article/marketing-news-strategy/miller-lite-revives-tastes-great-less-filling-why-big-beer-going-retro/2548216
Miller Lite revives ‘Tastes Great, Less Filling’—why Big Beer is going ...
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3 ways to fix the ad industry—before it’s too late: Why it’s time to rethink billing, IP and talent.
adage.com/article/fletcher-marketing/3-ways-fix-ad-industry-its-too-late/2547271
3 ways to fix the ad industry—before it’s too late
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The NFL is going down a bad road with its Christmas games on a Wednesday: The NFL avoided games on Christmas and Wednesday for decades.
sports.yahoo.com/the-nfl-is-going-down-a-bad-road-with-its-christmas-games-on-a-wednesday-150603611.html
The NFL is going down a bad road with its Christmas games on a Wednesday
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JJ Watt reveals how Tony Romo factors into the one play in his career he would redo
star-telegram.com/sports/nfl/dallas-cowboys/article286927205.html
JJ Watt reveals how Tony Romo factors into the one play in his career he ...
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Why does Stephen A. Smith say Dallas Cowboys can’t afford to get rid of Dak Prescott?
star-telegram.com/sports/nfl/dallas-cowboys/article286919470.html
Why does Stephen A. Smith say Dallas Cowboys can’t afford to get rid of ...
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“The affair”: Why Lidl makes Oliver Pocher a couples therapist: With its wide-reaching social media spots, Lidl regularly takes on the competition ...
horizont.net/marketing/nachrichten/der-seitensprung-warum-lidl-ausgerechnet-oliver-pocher-zum-paartherapeuten-macht-218576
“The affair”: Why Lidl makes Oliver Pocher a couples therapist
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Slow free agency has Dallas Cowboys trailing 27-0, all over again: The team is expected to make low-cost veteran acquisitions soon, but between those moves and ...
dallasnews.com/sports/cowboys/2024/03/22/slow-free-agency-approach-has-dallas-cowboys-trailing-27-0-all-over-again/
Slow free agency has Dallas Cowboys trailing 27-0, all over again
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23 Gen Zers to know in advertising and marketing: From social media leaders to agency founders, these Gen Z leaders are ones to know across brands and agencies.
adage.com/article/digital-marketing-ad-tech-news/23-gen-z-advertising-and-marketing-leaders/2549746
23 Gen Zers to know in advertising and marketing
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Achieving stronger relevance—why brands should push beyond personalization: How ads can lead to higher conversion and healthier ROI.
adage.com/article/opinion/achieving-stronger-relevance-why-brands-should-push-beyond-personalization/2548181
Achieving stronger relevance—why brands should push beyond personalization
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See the finalists for Ad Age’s 2024 Creativity Awards: The winners will be revealed at the A-List & Creativity Awards gala in New York on April 24.
adage.com/article/special-report-agency-list-creativity-awards/all-finalists-2024-creativity-awards/2543436
See the finalists for Ad Age’s 2024 Creativity Awards
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Retail giant: Otto Group relies on a woman as Group CEO from 2025: The Otto Group will have a new boss in 2025: Chief Financial Officer Petra Scharner-Wolff will ...
lebensmittelzeitung.net/handel/nachrichten/handelskonzern-otto-group-kuendigt-fuehrungswechsel-an-176577
Retail giant: Otto Group relies on a woman as Group CEO from 2025
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Read ex-Cowboys LB Leighton Vander Esch’s full retirement letter: Vander Esch spent six seasons in Dallas before injuries forced a premature end to his playing ...
dallasnews.com/sports/cowboys/2024/03/18/read-cowboys-lb-leighton-vander-eschs-full-retirement-letter-i-cherished-every-moment/
Read ex-Cowboys LB Leighton Vander Esch’s full retirement letter
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5 marketing job and hiring trends to know right now: CMO title is under new pressure as Starbucks shows—plus, more brands turn to freelancers and CPGs promote ...
adage.com/article/marketing-news-strategy/5-marketing-job-trends-march-2024-including-starbucks-eliminating-cmo-role/2547976
5 marketing job and hiring trends to know right now
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How Disney+’s Super Bowl ad kicked off its streaming bundle campaign: Marketing for Hulu’s integration into Disney+ was months in the making.
adage.com/article/media/disney-hulu-bundle-campaign-began-super-bowl-commercial/2549271
How Disney+’s Super Bowl ad kicked off its streaming bundle campaign
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Shoe retailer: This is how credibly star kicker Ridle Baku advertises for Deichmann
horizont.net/marketing/nachrichten/schuhhaendler-so-glaubwuerdig-wirbt-star-kicker-ridle-baku-fuer-deichmann-218870
Shoe retailer: This is how credibly star kicker Ridle Baku advertises for ...
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Cowboys give WR Michael Gallup permission to seek trade though NFL teams expect veteran to be cut, per report
cbssports.com/nfl/news/cowboys-give-wr-michael-gallup-permission-to-seek-trade-though-nfl-teams-expect-veteran-to-be-cut-per-report/
Cowboys give WR Michael Gallup permission to seek trade though NFL teams ...
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Corona vaccination campaign "Ich schütze mich": Federal Audit Office considers budget award to Brinkert Lück unlawful
horizont.net/agenturen/nachrichten/corona-impfkampagne-ich-schuetze-mich-bundesrechnungshof-haelt-etatvergabe-an-brinkert-lueck-fuer-unrechtmaessig-218895
Corona vaccination campaign
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David+Martin stages Isana as a luxury brand. At least almost.: Rossmann's Isana brand wants to become a love brand and is receiving support from a director who ...
wuv.de/Themen/Marke/David-Martin-inszeniert-Isana-als-Luxusbrand.-Zumindest-fast
David+Martin stages Isana as a luxury brand. At least almost.
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Top candidate Marie-Agnes Strack-Zimmermann: This is the FDP campaign for the European elections by HeimatTBWA
horizont.net/agenturen/nachrichten/spitzenkandidatin-marie-agnes-strack-zimmermann-das-ist-die-fdp-kampagne-zur-europawahl-von-heimattbwa-218479
Top candidate Marie-Agnes Strack-Zimmermann: This is the FDP campaign for ...
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The HSV becomes vegan - thanks to Rügenwalder: Rügenwalder recently introduced new children's products. The food manufacturer Rügenwalder Mühle is now also ...
wuv.de/Themen/Marke/Der-HSV-wird-vegan-dank-Ruegenwalder
The HSV becomes vegan - thanks to Rügenwalder
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“80 percent of tasks can now be solved with ChatGPT”: “80 percent of tasks can now be solved with ChatGPT”
wuv.de/Themen/KI-Tech/80-Prozent-der-KI-Aufgaben-lassen-sich-mittlerweile-mit-ChatGPT-loesen
“80 percent of tasks can now be solved with ChatGPT”
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Fuchs and Hoffmann: Grabarz XCT with new management duo: Joachim Fuchs joins Matthias Hoffmann in the management team at the agency Grabarz XCT.
wuv.de/Themen/Agentur/Fuchs-und-Hoffmann-Grabarz-XCT-mit-neuem-Fuehrungsduo
Fuchs and Hoffmann: Grabarz XCT with new management duo
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Boxing: Mike Tyson gets into the ring against YouTube star Jake Paul: Former heavyweight world champion Mike Tyson returns to the boxing ring for an exhibition ...
n-tv.de/sport/Boxen-Mike-Tyson-steigt-gegen-Youtube-Star-Jake-Paul-in-den-Ring-article24790842.html
Boxing: Mike Tyson gets into the ring against YouTube star Jake Paul
Quick Glance: Jake Paul to face Mike Tyson in Netflix live boxing match
  • Mike Tyson, the former heavyweight champion, will face Jake Paul.

  • The boxing match will be streamed exclusively on Netflix on July 20.

  • Netflix solidifies its status as a premier streaming platform for sports.

  • The event will take place at AT&T Stadium in Arlington, Texas.
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Marketing strategies in the digital age: This is how Artificial Rome is shaping the future of brand communication
horizont.net/tech/nachrichten/marketingstrategien-im-digitalen-zeitalter-so-gestaltet-artificial-romedie-zukunft-der-markenkommunikation-218678
Marketing strategies in the digital age: This is how Artificial Rome is ...
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Pepsico: Pepsi celebrates rebranding with its own sneaker collection: Just in time for its 125th birthday, Pepsi has also brought its new brand identity to ...
horizont.net/marketing/nachrichten/pepsico-pepsi-feiert-rebranding-mit-eigener-sneaker-kollektion-218793
Pepsico: Pepsi celebrates rebranding with its own sneaker collection
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Last call for Leading Women and Rising Star entries: The deadline to enter the 2024 awards is March 26.
adage.com/article/special-report-leading-women/leading-women-2024-submissions-deadline-march-26/2548026
Last call for Leading Women and Rising Star entries