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Ibotta goes public today. We spoke to its CEO about riding the tech IPO wave: Ibotta founder and CEO Bryan Leach on why it's going public now and its AI ...
qz.com/ibotta-ipo-ceo-bryan-leach-interview-ai-walmart-1851416943
Ibotta goes public today. We spoke to its CEO about riding the tech IPO ...
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“Rokh H&M”: Shop the designer collection before everything is sold out: “Rokh H&M” is the first designer collection of 2024. Fans of fashion classics with a ...
glamour.de/artikel/rokh-hm-designer-kollektion-shopping
“Rokh H&M”: Shop the designer collection before everything is sold out
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Amazon dominates influencer-driven purchases, new data shows: A new report from influencer-marketing firm Izea outlines purchasing behavior among social-media ...
businessinsider.com/amazon-dominates-influencer-driven-purchases-social-shopping-takeaways-new-data-2024-4
Amazon dominates influencer-driven purchases, new data shows
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How to balance two jobs at the same time: Danielle Shultz, 36, is a dancer at The Metropolitan Opera. She also runs a startup that works with Google, Meta ...
businessinsider.com/how-to-balance-two-jobs-at-same-time-side-hustles-2024-4
How to balance two jobs at the same time
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'World's best mum' stabbed to death in Sydney shopping centre knife attack: Five women and a man have died in a major incident at Westfield shopping centre in ...
mirror.co.uk/news/world-news/breaking-sydney-knife-attack-live-32579781
'World's best mum' stabbed to death in Sydney shopping centre knife attack
Quick Glance: Bondi Junction Shopping Centre Stabbing Victims
  • Faraz Tahir, 30, fatally stabbed while working as a security guard by Joel Cauchi, 40.

  • Five women and one man were killed, including Tahir, 30.

  • Victims identified include Faraz Tahir, Ashlee Good, Dawn Singleton, and Jade Young.

  • Three individuals remain critical, eight are stable, and one victim has been discharged.
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Bark is launching an airline for dogs: Tombras brings dog care brand Bark to new heights with flights booking now between New York, L.A. and London.
adage.com/article/marketing-news-strategy/bark-launches-airline-dogs/2552766
Bark is launching an airline for dogs
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Why marketing is more ageist than ever—and what experienced talent needs to know: Ideas can come from anyone, young and middle-aged alike, but a brilliant ...
adage.com/article/fletcher-marketing/why-marketing-more-ageist-ever-and-what-experienced-talent-needs-know/2553581
Why marketing is more ageist than ever—and what experienced talent needs ...
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TV show: Elton raises accusations against Pro Sieben after "Schlag den Star" exit
horizont.net/medien/nachrichten/tv-show-elton-erhebt-nach-schlag-den-star-aus-vorwuerfe-gegen-pro-sieben-219156
TV show: Elton raises accusations against Pro Sieben after
Quick Glance: ProSieben alienates viewers with Elton's dismissal
  • Moderator Elton and viewers shocked by ProSieben's sudden dismissal.

  • ProSieben indirectly announces Elton's departure and praises new host.

  • Viewers show solidarity with Elton and publicly criticize ProSieben.

  • Some defend the network and welcome the change in host for 'Schlag den Star.'
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Disney+ campaign: "Many see the campaign as a challenge to the brand identity": For a long time, Disney was primarily known for cartoon films and good family ...
horizont.net/medien/nachrichten/disney-kampagne-die-kampagne-erscheint-vielen-als-infragestellung-der-markenidentitaet-219208
Disney+ campaign:
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Connecting with customers—why brands should show flaws and vulnerability in their marketing
adage.com/article/opinion/marketing-flaws-why-brands-should-loosen-when-connecting-consumers/2553121
Connecting with customers—why brands should show flaws and vulnerability ...
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After anti-Israel posts: SWR separates from presenter Helen Fares: After several anti-Israel posts on her private social media account, presenter Helen Fares is ...
horizont.net/medien/nachrichten/nach-israelfeindlichen-posts-swr-trennt-sich-von-moderatorin-helen-fares-219091
After anti-Israel posts: SWR separates from presenter Helen Fares
Quick Glance: Controversy Surrounding Moderator: SWR Responds to Political Statements
  • SWR relieves moderator Helen Fares of her duties due to political statements made on social media.

  • Fares promoted an app to identify Israeli products, leading to accusations of antisemitism.

  • Previous controversies involving Fares resulted in issues with other organizations such as Aktion Mensch.

  • Criticism of Fares' behavior and SWR's response comes from politicians and journalists who label the boycott stance as antisemitic.
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
Dove pledges not to use AI to portray real people in its ads
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Avoiding 'blackout shopping' could be the key to saving money: Kate Kaden has been making videos about living below your means for five years ...
businessinsider.com/avoiding-blackout-shopping-saving-money-frugal-living-youtuber-finances-2024-4
Avoiding 'blackout shopping' could be the key to saving money
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TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday: In the 50th episode of "Joko & Klaas vs. Pro Sieben", the two jokers gave their all and won ...
horizont.net/medien/nachrichten/tv-entertainer-joko-und-klaas-kapern-den-kompletten-pro-sieben-sonntag-219295
TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday
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TikTok comments section—how Duolingo, Starry and more brands go viral by reacting to popular videos
adage.com/article/digital-marketing-ad-tech-news/duolingo-starry-brand-strategies-tiktoks-comments-section/2553181
TikTok comments section—how Duolingo, Starry and more brands go viral by ...
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A nostalgic brand museum is born from a veteran marketer’s vast collection: The Chicago Brand Museum, which showcases national and global packing designs of yore ...
adage.com/article/marketing-news-strategy/chicago-brand-museum-harnesses-power-nostalgia/2552981
A nostalgic brand museum is born from a veteran marketer’s vast collection
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What changes in the media landscape could mean for your brand: The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York.
adage.com/article/marketing-news-strategy/tv-streaming-summit-may-21-and-may-22-new-york/2553676
What changes in the media landscape could mean for your brand
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Gen Z and woke marketing—why selling and purpose are not mutually exclusive: Have we got the definition of woke all wrong?
adage.com/article/opinion/gen-z-and-woke-marketing-why-selling-and-purpose-are-not-mutually-exclusive/2553666
Gen Z and woke marketing—why selling and purpose are not mutually ...
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5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
5 brands restricting AI in their marketing
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Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
Ogilvy Names Rafael Rizuto Chief Creative Officer for North America
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AI influencers are taking over Instagram, ruining Gen Z chance of fame: Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are ...
businessinsider.com/gen-z-influencer-marketing-career-goal-ai-social-media-instagram-2024-4
AI influencers are taking over Instagram, ruining Gen Z chance of fame
Quick Glance: OpenAI and Meta Prepare New AI Models Capable of 'Reasoning'
  • OpenAI and Meta are on the verge of releasing new artificial intelligence models that are said to be capable of reasoning and planning.

  • These upgrades are part of a wave of new large language models being released this year.

  • Reasoning and planning are key steps towards achieving 'artificial general intelligence', allowing chatbots and virtual assistants to complete sequences of related tasks.
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Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
Ranking: These are the top 50 owner agencies
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Terre des Femmes: This is how Scholz & Friends cleverly makes sexual harassment visible
horizont.net/marketing/nachrichten/terre-des-femmes-so-clever-macht-scholz--friends-sexuelle-belaestigung-sichtbar-219065
Terre des Femmes: This is how Scholz & Friends cleverly makes sexual ...
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6 people stabbed to death in Sydney shopping center and a suspect is fatally shot
koreatimes.co.kr/www/world/2024/04/501_372609.html
6 people stabbed to death in Sydney shopping center and a suspect is ...
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
Dove pledges not to use AI to portray real people in its ads
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Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
adage.com/article/digital-marketing-ad-tech-news/inside-brandtech-groups-ai-pitch-brands/2552926
Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts ...
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Marketing winners and losers of the week: Nike pursues an otherworldly eclipse strategy and Hasbro’s Monopoly is slated for the big screen—plus ...
adage.com/article/marketing-news-strategy/marketing-trends-april-12-2024/2553091
Marketing winners and losers of the week
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4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.
adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206
4 lit campaigns for 4/20
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New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
New commercial for GoNature: Top German actors fight against species ...
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OpenAI bids for Japan business as it opens Tokyo office: Microsoft backed artificial intelligence startup OpenAI made a pitch for business in Japan on Monday as ...
reut.rs/3TXmsee
OpenAI bids for Japan business as it opens Tokyo office
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Sydney attacker who stabbed to death 6 people identified: Police identified Sunday the assailant who stabbed and killed six people at a busy Sydney shopping ...
nbcnews.com/news/world/sydney-attacker-stabbed-mall-identified-australia-rcna147740
Sydney attacker who stabbed to death 6 people identified
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Why the Influencer Industry Needs Guardrails: The author argues for an industry in which unethical behavior is punished; professional expectations, pay ...
hbr.org/2024/05/why-the-influencer-industry-needs-guardrails
Why the Influencer Industry Needs Guardrails
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Hero mum threw her baby to safety before being stabbed to death in Sydney attack: A witness in Sydney, Australia, has explained how hero mum Ash Good ensured her ...
mirror.co.uk/news/world-news/sydney-knife-attack-hero-mum-32581034
Hero mum threw her baby to safety before being stabbed to death in Sydney ...
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DJ Pierra Makena: I will be an ambulance driver when I retire : Pierra Makena is an award-winning actress and radio host who is more popular for her DJ skills ...
nation.africa/kenya/life-and-style/mynetwork/dj-pierra-makena-i-will-be-an-ambulance-driver-when-i-retire--4593652
DJ Pierra Makena: I will be an ambulance driver when I retire
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Five stabbed dead by a terrorist in a Sydney mall: The terrorist was shot dead by police; the Westfield Bondi Junction shopping center is located in a known ...
i24news.tv/en/news/international/asia-pacific/artc-australia-declares-a-suspected-terror-attack-in-sydney-a-major-incident
Five stabbed dead by a terrorist in a Sydney mall
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This Palestinian Olive Oil Soap Is The Best I’ve Ever Used: "This soap is bar none the best soap ever," said one reviewer of the gentle and highly moisturizing ...
huffpost.com/entry/al-jamal-olive-oil-soap_l_660af03ae4b0e2fd0e0d12d2
This Palestinian Olive Oil Soap Is The Best I’ve Ever Used
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A Day in the Life of a Walmart Manager Who Makes $240,000 a Year: Nichole Hart walks 20,000 steps as she searches for super glue, encounters a disappointed Snoop ...
wsj.com/business/retail/a-day-in-the-life-of-a-walmart-manager-who-makes-240-000-a-year-3248037f
A Day in the Life of a Walmart Manager Who Makes $240,000 a Year
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New ad agencies are opening rapidly—inside the trend and how they can survive: Ad industry insiders are opening their own agencies in record numbers. 
adage.com/article/agency-news/multiple-new-ad-agencies-are-opening-inside-trend/2553651
New ad agencies are opening rapidly—inside the trend and how they can ...
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Sydney knife attacker was 40-year-old man with mental health issues, say police: New South Wales Police said they had identified the attacker and do not think he ...
itv.com/news/2024-04-13/sydney-knife-attacker-was-40-year-old-man-with-mental-health-issues-say-police
Sydney knife attacker was 40-year-old man with mental health issues ...
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Hellmann’s got people named Heinz to change their name to show their love of mayo over ketchup
adage.com/creativity/work/hellmanns-got-people-named-heinz-change-their-name-show-their-love-mayo-over-ketchup/2552776
Hellmann’s got people named Heinz to change their name to show their love ...
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Top personnel: Katrin Menne returns to Merck: Katrin Menne, who will be at Commerzbank until January 2024, is returning to her former employer ...
horizont.net/marketing/nachrichten/top-personalie-katrin-menne-kehrt-zu-merck-zurueck-219085
Top personnel: Katrin Menne returns to Merck
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Heroic mom Ash Good killed while protecting baby during stabbing spree at Sydney mall
nypost.com/2024/04/13/world-news/sydney-mall-attack-mom-ash-good-died-protecting-baby-report/
Heroic mom Ash Good killed while protecting baby during stabbing spree at ...
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What’s the cheapest way to the edge of space? Ride a balloon: Spanish startup HALO Space hopes to begin commercial flights to near-space in 2026 ...
cnn.com/2024/04/16/travel/halo-space-near-space-balloon-trip/
What’s the cheapest way to the edge of space? Ride a balloon
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Dove’s Campaign for Real Beauty: How its 20 years changed marketing | Ad Age: The idea for Dove’s Campaign for Real Beauty survived initial backlash to become a ...
adage.com/article/marketing-news-strategy/doves-campaign-real-beauty-how-its-20-years-changed-marketing/2552441
Dove’s Campaign for Real Beauty: How its 20 years changed marketing | Ad ...
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Coke and Marvel team up on collectible cans and digital characters: “Heroes” partnership deploys augmented reality in what the brands describe as a “new way of ...
adage.com/article/marketing-news-strategy/coke-and-marvels-collectible-cans-and-digital-characters/2551686
Coke and Marvel team up on collectible cans and digital characters
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'Hanley will soon be a ghost town' - You react as Potteries Centre USC to shut: The fashion retailer is shutting in June
stokesentinel.co.uk/news/stoke-on-trent-news/hanley-soon-ghost-town-you-9223756
'Hanley will soon be a ghost town' - You react as Potteries Centre USC to ...
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24/25 Upfront Shake-Up: Disrupting the Video Landscape and Defying Norm — 212NYC | New York City's Digital Advertising Community
212nyc.org/upcoming-events/2425-upfront-shake-up-disrupting-the-video-landscape-and-defying-norms
24/25 Upfront Shake-Up: Disrupting the Video Landscape and Defying Norm — ...
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Teen who went from selling £50 shoes to £50k of clothes opens own designer store: Bradley MacPherson has opened Laprise in Clydebank shopping centre after he ...
dailyrecord.co.uk/news/scottish-news/scots-teen-who-went-selling-32561838
Teen who went from selling £50 shoes to £50k of clothes opens own designer ...
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Brand campaign by Dirk & Philip: Orangina celebrates its uniqueness: "Unmistakable" - this is the motto of the new brand campaign with which Orangina is drawing ...
horizont.net/marketing/nachrichten/markenkampagne-von-dirk--philip-orangina-feiert-seineeinzigartigkeit-219168
Brand campaign by Dirk & Philip: Orangina celebrates its uniqueness
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50 years of NürnbergMesse: A city celebrates with us: NürnbergMesse kicks off its 50th anniversary with the "Messe.Stadt.Nürnberg" campaign.
wuv.de/Themen/Marke/50-Jahre-NuernbergMesse-Eine-Stadt-feiert-mit
50 years of NürnbergMesse: A city celebrates with us
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Here’s My Beef With Ad Agencies: A CMO’s take on why the current ad agency model is broken.
adweek.com/agencies/cmo-ad-agency-model-broken/
Here’s My Beef With Ad Agencies
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Doomspending: Why more and more people are spending their money on their heads: Shopping in a barter shop for a short feeling of happiness: Fears about the ...
stern.de/gesundheit/doomspending--warum-immer-mehr-menschen-ihre-kohle-auf-den-kopf-hauen-34601818.html
Doomspending: Why more and more people are spending their money on their ...
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Police in Arkansas shoot man who barricaded himself at a shopping mall: Police in central Arkansas shot a man after he fired at officers from inside a business ...
ctvnews.ca/world/police-in-arkansas-shoot-man-who-barricaded-himself-at-a-shopping-mall-1.6836424
Police in Arkansas shoot man who barricaded himself at a shopping mall
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Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits: The Cheddar Bay Biscuit tributes span genres from ‘90s hip-hop to jazz.
adweek.com/creativity/red-lobster-ai-songs-cheddar-bay-biscuits/
Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits
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Hennessy undergoes significant marketing shift in first campaign from W+K: Hennessy puts the focus on cocktails in first work from its new global agency ...
adage.com/article/marketing-news-strategy/hennessy-undergoes-marketing-shift-first-wk-campaign/2551676
Hennessy undergoes significant marketing shift in first campaign from W+K
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TikTok’s tradwife trend—how brands are partnering with the controversial creators
adage.com/article/digital-marketing-ad-tech-news/tiktok-tradwife-trend-what-brands-need-know/2551681
TikTok’s tradwife trend—how brands are partnering with the controversial ...
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Dollar Tree's plan for $7 items is making shoppers angry: Dollar Tree's plan to add items up to $7 is pushing customers to other retailers, such as Walmart.
businessinsider.com/dollar-tree-shoppers-angry-dollar-store-raises-prices-2024-4
Dollar Tree's plan for $7 items is making shoppers angry
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DTC marketing glossary—key words and terms brands need to know: From BCFM to DTC 1.0, here are direct-to-consumer words for marketers. 
adage.com/article/marketing-news-strategy/direct-consumer-marketing-glossary-key-words-and-terms-brands-need-know/2551151
DTC marketing glossary—key words and terms brands need to know
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This Secretly Amazing Laptop Backpack Is Somehow Over Half-Off Right Now: This backpack that's perfect for work and travel has over 80,000 5-star Amazon ratings.
huffpost.com/entry/laptop-backpack-sale_l_66213f7be4b01006be15eba1
This Secretly Amazing Laptop Backpack Is Somehow Over Half-Off Right Now
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The TikTok-Viral Cosrx Snail Mucin Essence Is Nearly Half Off Right Now: Reviewers and I swear by this concentrated serum to deeply hydrate, soothe and improve ...
huffpost.com/entry/cosrx-snail-serum-sale-amazon_l_63e51b83e4b02c2573749e2e
The TikTok-Viral Cosrx Snail Mucin Essence Is Nearly Half Off Right Now
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Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity
adweek.com/brand-marketing/coachella-went-after-a-nonprofit-behind-an-std-awareness-and-missed-a-big-marketing-opportunity/
Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big ...
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Malaysia is awash with profitable start-ups, so why aren’t investors interested?: Like many entrepreneurial Southeast Asians, 35-year-old Malaysian businessman ...
scmp.com/week-asia/economics/article/3258014/malaysia-awash-profitable-start-ups-so-why-arent-investors-interested
Malaysia is awash with profitable start-ups, so why aren’t investors ...
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Realignment at Ambermedia: Ambermedia is restructuring and realigning itself.
wuv.de/Themen/Agentur/Neuausrichtung-bei-Ambermedia
Realignment at Ambermedia
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India's space startup Agnikul delays maiden rocket launch again: Indian aerospace startup Agnikul Cosmos postponed the maiden launch of its Agnibaan rocket again ...
reuters.com/technology/space/indias-space-startup-agnikul-delays-maiden-rocket-launch-again-2024-04-06/
India's space startup Agnikul delays maiden rocket launch again
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DOOH Creative Challenge 2024: On to the final sprint: The DOOH Creative Challenge 2024 is being extended: The best campaigns for Digital Out of Home can still be ...
wuv.de/Themen/Media/DOOH-Creative-Challenge-2024-Auf-zum-Endspurt
DOOH Creative Challenge 2024: On to the final sprint
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DTC marketing news and trends—tracking the industry ups and downs: The direct-to-consumer news you need to know this week, from retail moves to financial updates ...
adage.com/article/marketing-news-strategy/dtc-marketing-news-and-trends-april-8-2024/2551636
DTC marketing news and trends—tracking the industry ups and downs
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Self belief: I always knew I was built to be an entrepreneur : Eutycus Mwenda is the founder of Milestones Supplies, a fuel depot in Meru town.
nation.africa/kenya/life-and-style/mynetwork/self-belief-i-always-knew-i-was-built-to-be-an-entrepreneur--4593622
Self belief: I always knew I was built to be an entrepreneur
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Swap Your Paper Towels For A Pack Of Swedish Dishcloths And Save 42%: This lower-waste cleaning alternative is reusable and can save you trips to the store.
huffpost.com/entry/swedish-dishcloths-ano2_l_661059e3e4b0d81853f93c38
Swap Your Paper Towels For A Pack Of Swedish Dishcloths And Save 42%
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O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity: Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
adweek.com/brand-marketing/o-j-simpson-death-risks-of-a-brand-betting-on-a-celebrity/
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a ...
Quick Glance: O.J. Simpson's Failed Attempt at Rebranding
  • O.J. Simpson tried unsuccessfully to improve his image through social media.

  • Despite attempts at normalization through videos, he could not alter his negative image.

  • Expert Bernt Ullmann explains Simpson's lack of remorse, crucial for a successful comeback.

  • Simpson's controversial videos further polarized and isolated him from the public.
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M&S announces 10 stores to close imminently in first wave of 67 closures: Marks and Spencer has confirmed the closure of one store this month and it's ...
walesonline.co.uk/news/uk-news/ms-closing-10-stores-good-28982873
M&S announces 10 stores to close imminently in first wave of 67 closures
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These Rising Creatives Won U.S. Cannes Young Lions Competition: The NCM-facilitated contest continues to grow in the U.S.
adweek.com/agencies/these-rising-creatives-won-the-us-cannes-young-lions-competition/
These Rising Creatives Won U.S. Cannes Young Lions Competition
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‘Smack for Heinz’ billboards dispense ketchup outside Chicago eateries that don’t serve it
adage.com/creativity/work/smack-heinz-billboards-dispense-ketchup-outside-chicago-eateries-dont-serve-it/2550326
‘Smack for Heinz’ billboards dispense ketchup outside Chicago eateries ...
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Inside Pro Bull Riding’s growth and marketing—and how brands are leveraging cowboy culture
adage.com/article/marketing-news-strategy/inside-pro-bull-ridings-growth-and-marketing-strategies/2550176
Inside Pro Bull Riding’s growth and marketing—and how brands are ...
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Italian restaurant to open at Trentham Estate: Anasma is opening at Trentham Shopping Village next month
stokesentinel.co.uk/whats-on/whats-on-news/italian-restaurant-open-trentham-estate-9219680
Italian restaurant to open at Trentham Estate
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Federal government accuses Temu of manipulative purchasing incentives
trib.al/wiNWSoI
Federal government accuses Temu of manipulative purchasing incentives