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Some Euro-Area Sovereign Ratings Are Under Pressure, Scope Says: A failure of some euro-area countries to repair public finances is jeopardizing their credit ...
bloomberg.com/news/articles/2024-04-23/some-euro-area-sovereign-ratings-are-under-pressure-scope-says
Bark is launching an airline for dogs: Tombras brings dog care brand Bark to new heights with flights booking now between New York, L.A. and London.
adage.com/article/marketing-news-strategy/bark-launches-airline-dogs/2552766
Ukraine’s Allies Fear the Worst and Hope for a Turning Point: Welcome to the Brussels Edition, Bloomberg’s daily briefing on what matters most in the heart of ...
bloomberg.com/news/newsletters/2024-04-19/ukraine-s-allies-fear-the-worst-and-hope-for-a-turning-point
New York to Brussels, Belgium for only $320 roundtrip: Cheap flights from New York to Brussels, Belgium for only $320 roundtrip with Scandinavian Airlines.
secretflying.com/posts/new-york-to-brussels-belgium-for-only-308-roundtrip/
Belgium welcomes UNRWA report saying Israel 'yet to provide evidence' for claims: "Belgium has maintained its funding and calls on other governments to ...
brusselstimes.com/belgium/1017992/belgium-welcomes-unrwa-report-saying-israel-yet-to-provide-evidence-for-claims
Quick Glance: UNRWA Report Highlights Lack of Evidence for Israel's Employee Militancy Claims
- An independent review commissioned by the United Nations found that Israel has not provided evidence to support its accusation that a 'significant' number of employees of the U.N. relief agency for Palestinian refugees in the Gaza Strip are members of terrorist organizations.
- The review, led by former French foreign minister Catherine Colonna, revealed that UNRWA 'plays an indispensable and irreplaceable role in the region,' despite issues such as employees expressing political views and offices being used for 'political or military purposes'.
- The review listed recommendations to enhance UNRWA operations, including improved training, more rigorous employee screening, and a thorough review of all textbooks and supplements.
- Concerns were raised regarding the screening of UNRWA employees and the content of textbooks, while Israel has yet to provide evidence to support the claim that a significant number of UNRWA employees are members of terrorist organizations.
AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...
adage.com/article/marketing-news-strategy/american-marketing-association-new-york-2024-marketing-hall-fame-inductees/2554686
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Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose
horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404
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Brussels, Belgium to Singapore for only €460 roundtrip: Cheap flights from Brussels, Belgium to Singapore for only €460 roundtrip with British Airways.
secretflying.com/posts/brussels-belgium-to-singapore-for-only-e460-roundtrip/
Why marketing is more ageist than ever—and what experienced talent needs to know: Ideas can come from anyone, young and middle-aged alike, but a brilliant ...
adage.com/article/fletcher-marketing/why-marketing-more-ageist-ever-and-what-experienced-talent-needs-know/2553581
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Boulevard Adolphe Max pedestrian improvements inaugurated: The pedestrian area on Boulevard Adolphe Max in Brussels is finally clear of construction vehicles and ...
thebulletin.be/boulevard-adolphe-max-pedestrian-improvements-inaugurated
TV show: Elton raises accusations against Pro Sieben after "Schlag den Star" exit
horizont.net/medien/nachrichten/tv-show-elton-erhebt-nach-schlag-den-star-aus-vorwuerfe-gegen-pro-sieben-219156
Quick Glance: ProSieben alienates viewers with Elton's dismissal
- Moderator Elton and viewers shocked by ProSieben's sudden dismissal.
- ProSieben indirectly announces Elton's departure and praises new host.
- Viewers show solidarity with Elton and publicly criticize ProSieben.
- Some defend the network and welcome the change in host for 'Schlag den Star.'
'Blood everywhere': Stabbing in Brussels-Midi station, one person injured: "I arrive at Brussels-Midi, the metro trains completely blocked ...
brusselstimes.com/brussels/1016664/blood-everywhere-stabbing-in-brussels-midi-station-one-person-injured-tbtb
ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1
horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389
Several people arrested in large-scale operation into drug trafficking in Brussels
brusselstimes.com/belgium/1016868/several-people-arrested-during-large-scale-operation-into-drug-trafficking-in-brussels
After anti-Israel posts: SWR separates from presenter Helen Fares: After several anti-Israel posts on her private social media account, presenter Helen Fares is ...
horizont.net/medien/nachrichten/nach-israelfeindlichen-posts-swr-trennt-sich-von-moderatorin-helen-fares-219091
Quick Glance: Controversy Surrounding Moderator: SWR Responds to Political Statements
- SWR relieves moderator Helen Fares of her duties due to political statements made on social media.
- Fares promoted an app to identify Israeli products, leading to accusations of antisemitism.
- Previous controversies involving Fares resulted in issues with other organizations such as Aktion Mensch.
- Criticism of Fares' behavior and SWR's response comes from politicians and journalists who label the boycott stance as antisemitic.
'Triangle of issues': The domino effect of poverty, addiction and mental illness in the Northern Quarter
brusselstimes.com/brussels/1012157/triangle-of-issues-the-domino-effect-of-poverty-addiction-and-mental-illness-in-the-northern-quarter
Person injured in large fight near Brussels North station: A person was allegedly surrounded by around 20 people, some of whom were armed with sticks and rods.
brusselstimes.com/brussels/1016255/person-injured-in-large-fight-near-brussels-north-station-tbtb
Disney+ campaign: "Many see the campaign as a challenge to the brand identity": For a long time, Disney was primarily known for cartoon films and good family ...
horizont.net/medien/nachrichten/disney-kampagne-die-kampagne-erscheint-vielen-als-infragestellung-der-markenidentitaet-219208
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From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her ...
horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
Connecting with customers—why brands should show flaws and vulnerability in their marketing
adage.com/article/opinion/marketing-flaws-why-brands-should-loosen-when-connecting-consumers/2553121
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Belgium in Brief: What future for night trains in Europe?: Can night trains make the leap from a more niche transport mode to an airline-beating everyman’s ...
brusselstimes.com/belgium/1009878/belgium-in-brief-what-future-for-night-trains-in-europe-tbtb
Brussels house prices further dropped though flats grow more expensive: With the European Central Bank (ECB) not expected to lower interest rates until June ...
brusselstimes.com/brussels/1009977/brussels-house-prices-further-dropped-though-flats-grow-more-expensive
Century-old LNER train wagon found in Belgium is rare first model: York-based LNER says the wagon, unearthed in Antwerp, was only briefly in service around 1930.
bbc.com/news/uk-england-york-north-yorkshire-68781874
Tesla shrinks marketing team: The worldwide wave of layoffs that Elon Musk has announced does not stop at marketing. It is also expected that Musk will become ...
wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen
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Quick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies
- Tesla lowers prices in Germany to increase inventory and sales.
- Elon Musk addresses price complaints and emphasizes the need for flexible pricing.
- Buyers of Tesla vehicles during expensive phases may face depreciation.
- Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.
Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.
adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696
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TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday: In the 50th episode of "Joko & Klaas vs. Pro Sieben", the two jokers gave their all and won ...
horizont.net/medien/nachrichten/tv-entertainer-joko-und-klaas-kapern-den-kompletten-pro-sieben-sonntag-219295
How Babylist grew from a baby registry site to a $400 million media and commerce business
adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841
TikTok comments section—how Duolingo, Starry and more brands go viral by reacting to popular videos
adage.com/article/digital-marketing-ad-tech-news/duolingo-starry-brand-strategies-tiktoks-comments-section/2553181
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Peter Higgs, physicist behind Higgs boson particle, dies at 94: The University of Edinburgh says Nobel prize-winning physicist Peter Higgs ...
apnews.com/article/peter-higgs-boson-particle-has-died-94-25975f3de2621cd610b1062f9b440548
Quick Glance: Physicist Peter Higgs Passes Away at 94
- Physicist Peter Higgs, whose theory of an undetected particle in the universe changed science, has died at 94, according to the University of Edinburgh.
- The discovery of the Higgs boson in 2012 at the CERN research center was a significant advancement in understanding the cosmos, steering physics towards once-fantastical ideas.
- Higgs, initially 'incompetent' in the physics lab, later specialized in theoretical physics, inspired by quantum physicist Paul Dirac from his school.
- The Higgs boson's completion of the Standard Model opened doors to explore unexplained aspects of the universe and abstract concepts like parallel universes, despite Higgs disliking the 'God particle' nickname.
Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Quoten-Werbepartner-neues-Format-So-erfolgreich-war-der-Joko-Klaas-Tag
Ex-Butchershop employees launch new venture after the agency closed without warning
adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046
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A nostalgic brand museum is born from a veteran marketer’s vast collection: The Chicago Brand Museum, which showcases national and global packing designs of yore ...
adage.com/article/marketing-news-strategy/chicago-brand-museum-harnesses-power-nostalgia/2552981
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Terre des Femmes: This is how Scholz & Friends cleverly makes sexual harassment visible
horizont.net/marketing/nachrichten/terre-des-femmes-so-clever-macht-scholz--friends-sexuelle-belaestigung-sichtbar-219065
Guerrilla Marketing: This is how Womanizer advertises against Söder's gender ban with "*inner" values - HORIZON
horizont.net/marketing/nachrichten/guerilla-marketing-so-wirbt-womanizer-mit-inneren-werten-gegen-soeders-gender-verbot-219048
AI influencers are taking over Instagram, ruining Gen Z chance of fame: Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are ...
businessinsider.com/gen-z-influencer-marketing-career-goal-ai-social-media-instagram-2024-4
Quick Glance: OpenAI and Meta Prepare New AI Models Capable of 'Reasoning'
- OpenAI and Meta are on the verge of releasing new artificial intelligence models that are said to be capable of reasoning and planning.
- These upgrades are part of a wave of new large language models being released this year.
- Reasoning and planning are key steps towards achieving 'artificial general intelligence', allowing chatbots and virtual assistants to complete sequences of related tasks.
New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...
horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379
What changes in the media landscape could mean for your brand: The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York.
adage.com/article/marketing-news-strategy/tv-streaming-summit-may-21-and-may-22-new-york/2553676
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...
wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht
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Pictures of the week: That bangs: Lightning strikes in Belgium. Muslims around the world celebrate the end of the fasting month of Ramadan ...
spiegel.de/panorama/bilder-der-woche-das-knallt-a-245a1615-7220-4134-9d1c-c463c87c407e
Gen Z and woke marketing—why selling and purpose are not mutually exclusive: Have we got the definition of woke all wrong?
adage.com/article/opinion/gen-z-and-woke-marketing-why-selling-and-purpose-are-not-mutually-exclusive/2553666
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5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
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real:estate: Colliers International Austria - Something is moving again in the local real estate market medianetTV
tv.medianet.at/video/realestate-colliers-international-austria-es-bewegt-sich-wieder-was-am-heimischen-immo-markt
5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...
adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231
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Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
adage.com/article/digital-marketing-ad-tech-news/inside-brandtech-groups-ai-pitch-brands/2552926
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Belgium praises Hungary's strong commitment to EU competitiveness agenda: “What I am very pleased to hear is that the Hungarian presidency was very clear in the ...
euractiv.com/section/economy-jobs/news/belgium-praises-hungarys-strong-commitment-to-eu-competitiveness-agenda/
Carrefour opens pop-up store in Brussels selling second-hand goods: “Users can earn money from their unused items whilst collecting Carrefour Bonus points ...
brusselstimes.com/brussels/1010912/carrefour-opens-pop-up-store-in-brussels-selling-second-hand-goods
Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
By train across the border: train travel abroad is becoming more popular: More and more people are no longer taking a plane to travel abroad but instead taking a ...
faz.net/aktuell/wirtschaft/mit-der-bahn-ueber-die-grenze-zugreisen-ins-ausland-werden-beliebter-19631084.html
Non-stop from Brussels, Belgium to New York, USA for only €399 roundtrip: Non-stop flights from Brussels, Belgium to New York, USA for only €399 roundtrip with ...
secretflying.com/posts/brussels-belgium-new-york-usa-e332-roundtrip/
Marketing winners and losers of the week: Nike pursues an otherworldly eclipse strategy and Hasbro’s Monopoly is slated for the big screen—plus ...
adage.com/article/marketing-news-strategy/marketing-trends-april-12-2024/2553091
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Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
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Sanofi to cut 99 jobs in Belgium
brusselstimes.com/business/1015619/sanofi-to-cut-99-jobs-in-belgium
Why the Influencer Industry Needs Guardrails: The author argues for an industry in which unethical behavior is punished; professional expectations, pay ...
hbr.org/2024/05/why-the-influencer-industry-needs-guardrails
Frank Behrendt on the Raab comeback: The return of the show gladiator will be a success. Bet that...?
horizont.net/medien/kommentare/comeback-von-stefan-raab-die-rueckkehr-des-show-gladiators-wird-ein-erfolg.-wetten-dass...-219035
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Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement Trailer - Rewind Theater - IGN
ign.com/videos/kingdom-come-deliverance-2-dev-reveals-hidden-details-in-announcement-trailer-rewind-theater
DJ Pierra Makena: I will be an ambulance driver when I retire : Pierra Makena is an award-winning actress and radio host who is more popular for her DJ skills ...
nation.africa/kenya/life-and-style/mynetwork/dj-pierra-makena-i-will-be-an-ambulance-driver-when-i-retire--4593652
Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp
Mothers and low-income families hit hardest by crèche shortages, school costs and divorce fees
brusselstimes.com/belgium/1006988/mothers-and-low-income-families-hit-hardest-by-creche-shortages-school-costs-and-divorce-fees
Far-right ‘NatCons’ fundraiser in Brussels cancelled for second time: The National Conservative Conference had found a new venue at the Hotel Sofitel Brussels ...
brusselstimes.com/belgium/1006606/far-right-natcons-fundraiser-to-still-go-ahead-at-new-venue-in-brussels-tbtb
World Economic Forum: Publicis manager Christoph Pietsch is a "Young Global Leader"
horizont.net/agenturen/nachrichten/world-economic-forum-publicis-manager-christoph-pietsch-ist-ein-young-global-leader-219011
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BOLD - the column on communication: Mathias Döpfner gives up: No, not his job! Just competition with Google. And the hope for a digital future of media ...
horizont.net/medien/kommentare/bold--die-kolumne-zur-kommunikation-mathias-doepfner-gibt-auf-219301
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Top personnel: Katrin Menne returns to Merck: Katrin Menne, who will be at Commerzbank until January 2024, is returning to her former employer ...
horizont.net/marketing/nachrichten/top-personalie-katrin-menne-kehrt-zu-merck-zurueck-219085
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4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.
adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206
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One-day illnesses much more common in companies that abolished sick notes: The number of one-day sick leaves increased much more significantly than in companies ...
brusselstimes.com/belgium/1001503/one-day-illnesses-much-more-common-in-companies-that-abolished-sick-notes
Dutch-language schools in Brussels: Almost 50% of children who apply do not get in
brusselstimes.com/brussels/1009702/dutch-language-schools-in-brussels-almost-50-of-children-who-apply-do-not-get-in
Dove’s Campaign for Real Beauty: How its 20 years changed marketing | Ad Age: The idea for Dove’s Campaign for Real Beauty survived initial backlash to become a ...
adage.com/article/marketing-news-strategy/doves-campaign-real-beauty-how-its-20-years-changed-marketing/2552441
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Hellmann’s got people named Heinz to change their name to show their love of mayo over ketchup
adage.com/creativity/work/hellmanns-got-people-named-heinz-change-their-name-show-their-love-mayo-over-ketchup/2552776
How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms: Ad buyers recommend platform diversification shifts, especially to Instagram Reels ...
adweek.com/media/how-ad-buyers-are-advising-clients-as-possible-tiktok-ban-or-sale-looms/
Quick Glance: Congress Approves Potential TikTok Ban: What's Next?
- Congress has passed a law that could result in a nationwide TikTok ban. President Biden is expected to sign the bill, forcing TikTok to find a new owner or be banned from the US.
- The law gives TikTok's Chinese parent company 270 days to sell the app. Biden could extend the deadline by 90 days. The law was attached to a foreign aid package to expedite its passage.
- Since Biden has supported the law, he is likely to sign it. TikTok has vowed to take the government to court if the bill is signed.
- Experts suggest that a TikTok ban could violate free speech rights. A court challenge could temporarily block the law, but TikTok would need to comply if no injunction is granted.
New ad agencies are opening rapidly—inside the trend and how they can survive: Ad industry insiders are opening their own agencies in record numbers.
adage.com/article/agency-news/multiple-new-ad-agencies-are-opening-inside-trend/2553651
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50 years of NürnbergMesse: A city celebrates with us: NürnbergMesse kicks off its 50th anniversary with the "Messe.Stadt.Nürnberg" campaign.
wuv.de/Themen/Marke/50-Jahre-NuernbergMesse-Eine-Stadt-feiert-mit
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How do the EU's new disability cards facilitate cross-border travel?: In this episode of Real Economy, Euronews reporter Paul Hackett travels to Ljubljana ...
euronews.com/business/2024/04/17/an-eu-wide-disability-card-what-are-the-benefits-and-drawbacks
Brand strategy, corporate design and Co: Lufthansa awards further mandates to Martin et Karczinski and Loved
horizont.net/marketing/nachrichten/markenstrategie-corporate-design-und-co-lufthansa-vergibt-weitere-mandate-an-martin-et-karczinski-und-loved-219136
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Brand campaign by Dirk & Philip: Orangina celebrates its uniqueness: "Unmistakable" - this is the motto of the new brand campaign with which Orangina is drawing ...
horizont.net/marketing/nachrichten/markenkampagne-von-dirk--philip-orangina-feiert-seineeinzigartigkeit-219168
Coke and Marvel team up on collectible cans and digital characters: “Heroes” partnership deploys augmented reality in what the brands describe as a “new way of ...
adage.com/article/marketing-news-strategy/coke-and-marvels-collectible-cans-and-digital-characters/2551686
EU agrees on tougher restrictions on Ukrainian farm imports: EU states and the European Parliament on Monday agreed tougher restrictions on some Ukraine farm ...
france24.com/en/europe/20240408-eu-agrees-on-tougher-restrictions-on-farm-imports-from-ukraine
24/25 Upfront Shake-Up: Disrupting the Video Landscape and Defying Norm — 212NYC | New York City's Digital Advertising Community
212nyc.org/upcoming-events/2425-upfront-shake-up-disrupting-the-video-landscape-and-defying-norms
TikTok’s tradwife trend—how brands are partnering with the controversial creators
adage.com/article/digital-marketing-ad-tech-news/tiktok-tradwife-trend-what-brands-need-know/2551681
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