company
Google's Blockbuster AI Ad Deal Could Boost Small Businesses' Reach: The generative AI partnership between WPP and Google Cloud will eventually make professional ...
inc.com/bruce-crumley/googles-blockbuster-ai-ad-deal-could-boost-small-businesses-reach.html
AI in media planning: This is how it works at Wavemaker | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/KI-in-der-Mediaplanung-So-laeuft-es-bei-Wavemaker
Horizon before 9: Eight things you should know this morning: 15 million electric cars are expected to roll through Germany by 2030. But the number of new ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219030
Revolving Door Agency Moves: Ogilvy UK, PMG, VaynerMedia & More: New acquisitions, wins and consolidations from the agency world.
adweek.com/agencyspy/revolving-door-agency-moves-ogilvy-u-k-pmg-vaynermedia-more/
Horizon before 9: Eight things you should know this morning: Pfizer is completely consolidating its creative budget at Publicis, Martin Sorrell's agency holding ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-218910
Exclusive | He Was the Ad Industry’s Hunter. Now, He’s the Prey.: Madison Avenue titan Martin Sorrell has rebuffed merger offers for S4 Capital ...
wsj.com/business/media/he-was-the-ad-industrys-hunter-now-hes-the-prey-65a12b99
Spring campaign: This is Ogilvy's first work for Sunexpress: Ogilvy has been working for the airline Sunexpress since February 1. The WPP subsidiary will soon be ...
horizont.net/agenturen/nachrichten/fruehlingskampagne-das-ist-die-erste-arbeit-von-ogilvy-fuer-sunexpress-218876
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Inside Ogilvy’s new consultancy to help major tech brands advertise like traditional marketers
adage.com/article/agencies/inside-ogilvys-new-tech-consultancy/2545671
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Ogilvy’s Darla Price on learning to follow the uncertainty in your career: Trust the journey as much as you trust yourself.
adage.com/article/creativity-news/ogilvys-darla-price-learning-follow-uncertainty-your-career/2545106
Paid articlePaid Revolving Door Roster Updates: Arts & Letters, Los York, Pacvue & More: The top hires and promotions from agencies this week.
adweek.com/agencyspy/revolving-door-roster-updates-arts-letters-los-york-pacvue-more/
An ad that makes you laugh beats the others hand down: As AI and data points take hold of the advertising industry, it is good to be reminded of necessity of ...
irishtimes.com/business/2024/03/19/an-ad-that-makes-you-laugh-beats-the-others-hand-down/
Coke Zero Sugar uses AI to create custom font as part of global campaign: The expansion of “Best Coke Ever?” also targets Gen Z with TikTok marketing and more.
adage.com/article/marketing-news-strategy/coke-zero-sugar-uses-ai-create-custom-font/2541616
Paid articlePaid CeraVe awarded Super Clio for best Super Bowl ad: Ogilvy campaign featured the actor Michael Cera pretending to have developed the skincare product.
adage.com/article/special-report-super-bowl/cerave-awarded-super-clio-best-super-bowl-ad/2541131
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Major Media Buyer GroupM Will Double Its Women’s Sports Investments & Set Up Dedicated Marketplace For Deals
deadline.com/2024/03/ad-buyer-groupm-womens-sports-investments-ncaa-wnba-1235867745/
AKQA, Grey Merge Capabilities Across 5 Territories as WPP Continues Efficiencies Drive
adweek.com/agencies/akqa-and-grey-merge-capabilities-across-five-territories-as-wpp-continues-efficiencies-drive/
Leaving the UAE after job loss? Can you still claim your cash insurance benefit from ILOE?
gulfnews.com/living-in-uae/ask-us/leaving-the-uae-after-job-loss-can-you-still-claim-your-cash-insurance-benefit-from-iloe-1.1708526305738
Why This Ad Agency Stock Might Be Better Off as a Takeover Target: Interpublic Group has had a tough go of it recently. A buyout may be just what it needs.
barrons.com/articles/ipg-stock-price-takeover-896ecdae
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New global leadership
for Ogilvy One: PETALING JAYA: The global boom in marketing technology (martech) investment has enabled companies of all types to conduct ...
thestar.com.my/business/business-news/2024/03/25/new-global-leadershipfor-ogilvy-one
Ogilvy Pitched Big Ideas to Land 3 Buzzy Super Bowl Ads (and Beyoncé): Regional and Spanish-language spots make for 7 total Big Game campaigns.
adweek.com/agencies/ogilvy-pitched-big-ideas-to-land-3-buzzy-super-bowl-ads-and-beyonce/
SUPER BOWL | Dove‘s first body positivity spot in the #SuperBowl in nearly 20 years will celebrate body confidence for girls in sports.
The ad ... Show more adweek.it/3SIT8bU
World Pediatric Program attends to 100 children - Dominica News Online: Over one hundred children in Dominica have received free assessment under the World ...
dominicanewsonline.com/news/homepage/homepage-carousel/world-pediatric-program-attends-to-100-children/
Revolving Door Roster Updates: Agital, Imagination, Publicis & More: The top hires and promotions at agencies from this week.
adweek.com/agencyspy/revolving-door-roster-updates-agital-imagination-publicis-more/
ITC announces campaign for ITC Engage featuring Tara Sutaria and Kartik Aryan: The TVC conceptualised by Ogilvy is dotted with moments of sensuality and romance ...
financialexpress.com/business/brandwagon-itc-announces-campaign-for-itc-engage-featuring-tara-sutaria-and-kartik-aryan-3418217/
CeraVe’s Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’: CeraVe and Ogilvy discuss the build-up and reaction to one of the night's biggest ...
adweek.com/brand-marketing/ceraves-michael-cera-super-bowl-stunt-was-a-masterclass-in-edutainment/
WPP bets on AI for growth, but no quick fix for 2024: Advertising group WPP (WPP.L) is to invest in AI to drive its top line and improve margins in the medium ...
reuters.com/business/wpps-revenue-less-pass-through-costs-grew-09-2023-2024-01-30/
This Campaign for Women’s Equality Reinvents the Petition for the TikTok Generation
adweek.com/agencies/this-campaign-for-womens-equality-reinvents-the-petition-for-the-tiktok-generation/
WPP bets on AI for growth, but no quick fix for 2024: Advertising group WPP (WPP.L) is to invest in AI to drive its top line and improve margins in the medium ...
reuters.com/business/wpps-revenue-less-pass-through-costs-grew-09-2023-2024-01-30/
Scholz & Friends Family: Konstantin Lössl promoted to Chief Orchestration Officer
horizont.net/agenturen/nachrichten/scholz--friends-family-konstantin-loessl-steigt-zum-chief-orchestration-officer-auf-218286
Paid articlePaid WPP UK President Karen Blackett Set to Depart After 3 Decades: The much-celebrated DEI champion is set to leave to concentrate on external opportunities.
adweek.com/agencies/wpp-uk-president-karen-blackett-set-to-depart-after-three-decades/
Leaving the UAE after job loss? Can you still claim your cash insurance benefit from ILOE?
gulfnews.com/living-in-uae/ask-us/leaving-the-uae-after-job-loss-can-you-still-claim-your-cash-insurance-benefit-from-iloe-1.1708526305738
Why air up is getting into TV advertising with Wavemaker: The Munich start-up air up has chosen the media agency Wavemaker and is entering TV advertising.
wuv.de/Themen/Markenstrategie/Wieso-air-up-mit-Wavemaker-in-die-TV-Werbung-einsteigt
Paid articlePaid Revolving Door Agency Moves: Agital, Ogilvy, The Bloc & More: The top agency news and moves from this week.
adweek.com/agencyspy/revolving-door-agency-moves-agital-ogilvy-the-bloc-more/
Annual balance: WPP: Weak figures and gloomy prospects, restructuring at Group M: The world's largest advertising holding WPP has presented its preliminary ...
horizont.net/agenturen/nachrichten/jahresbilanz-schwache-zahlen-und-truebe-aussichten-bei-wpp-umbau-bei-group-m-218102
Paid articlePaid Nach Pitch: Ogilvy löst Philipp und Keuntje bei Sunexpress ab: Die Agentur Ogilvy meldet einen neuen Kunden. Nach einem Pitch übernimmt die WPP-Tochter den Etat ...
horizont.net/agenturen/nachrichten/nach-pitch-ogilvy-loest-philipp-und-keuntje-bei-sunexpress-ab-218084
Paid articlePaid Mattes Schrader: Digital agencies could have had more impact: Mattes Schrader is celebrating his comeback in the agency world. What sets OH-SO Digital apart from ...
wuv.de/Themen/Agentur/Mattes-Schrader-Digitalagenturen-haetten-mehr-Wirkung-erreichen-koennen
Paid articlePaid
Advertising agencies should survive AI-driven disruption: Tumultuous change creates risks and opportunities for incumbents in the industry
ft.com/content/3a579324-012f-4f9a-ae89-d14f764aa0a9
Paid articlePaid
New York-based PR firms plan merger under WPP overhaul : BCW and Hill & Knowlton tie-up follows broader simplification of parent company’s complex web of ...
ft.com/content/173f2df1-845b-47ee-bbcf-f550e0565510
A new campaign running in Latin America, created by WPP agencies VML Chile and David New York, features a collection of apparel that makes it easier to hide ... Show more ow.ly/mRUK50QsC3o
Stella Artois created a line of apparel that makes it easier to steal a Stella glass from a bar
adage.com/creativity/work/stella-artois-created-line-apparel-makes-it-easier-steal-stella-glass-bar/2537751
GroupM North America names new CEO: Wavemaker North America CEO Sharb Farjami will become the new leader of GroupM North America after Kirk McDonald's exit last ...
adage.com/article/agency-news/groupm-north-america-names-sharb-farjami-ceo/2537976
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BT chief Jansen approached about WPP chairmanship, Sky News reports: BT Group's (BT.L) outgoing boss Philip Jansen has been approached about becoming the next ...
reuters.com/business/media-telecom/bt-chief-jansen-approached-about-wpp-chairmanship-sky-news-2024-01-01/
BT chief Jansen approached about WPP chairmanship, Sky News reports: BT Group's (BT.L) outgoing boss Philip Jansen has been approached about becoming the next ...
reuters.com/business/media-telecom/bt-chief-jansen-approached-about-wpp-chairmanship-sky-news-2024-01-01/
Quick Glance: Over 100 Killed in 'Terrorist Attacks' near Tomb of Iranian Guards' Soleimani
- Two explosions at ceremony in Kerman, Iran, kill over 100 and injure many more.
- Iranian officials blame unspecified 'terrorists' for remotely detonated explosive attacks.
- At least 103 dead and 211 injured; one of the worst attacks in Iran.
- Cemetery evacuated and closed; Iran threatens strong response to the crimes.
Inside WPP's volatile year: The company has been undergoing a massive transformation that has involved merging agencies.
businessinsider.com/inside-wpps-volatile-year-2023-12
Disney, NBCU, YouTube and others join GroupM to create streaming ad standards: The Ad Innovation Accelerator aims to standardize ad capabilities across the ...
adage.com/article/media/disney-nbcu-youtube-and-others-join-groupm-create-streaming-ad-standards/2535416
Agency news you need to know this week: Cornett retains A&W Restaurants, WPP merges Hill & Knowlton and BCW, and more.
adage.com/article/agency-brief/agency-news-you-need-know-week-january-26-2024/2538776
Paid articlePaid HORIZON Before 9: Eight Things You Should Know This Morning: Good morning from Frankfurt. Gaming fans should be happy about this news: The classic game ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-217491
Revolving Door Agency Moves: Brainlabs, Digitas, WPP & More: The top agency news from this week.
adweek.com/agencyspy/revolving-door-agency-moves-brainlabs-digitas-wpp-more/
'End Greater Gwent Pension Fund investments in arms': Activists occupy Pontypool’s civic centre, calling for an end to Greater Gwent Pension Fund investment into ...
southwalesargus.co.uk/news/24072116.end-greater-gwent-pension-fund-investments-arms/
No more manufacturer drivers: Microsoft tests Windows Protected Print Mode: Printer drivers from third-party manufacturers are a thorn in Microsoft's side ...
heise.de/news/Drucker-ohne-Herstellertreiber-Microsoft-testet-Windows-Protected-Print-Mode-9577766.html
Top Media Buyer GroupM Names Sharb Farjami North America CEO: GroupM, the media investment arm of ad agency giant WPP, has named Sharb Farjami as its North ...
deadline.com/2024/01/media-buyer-advertising-groupm-sharb-farjami-ceo-north-america-1235800589/
VML Reveals Global Creative Leadership Team: Debbi Vandeven is the global CCO of the merged agency.
adweek.com/agencyspy/vml-reveals-global-creative-leadership-team/
Samsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech: Samsung promotes its AI-powered health app with a tale about a caveman friendship ...
adweek.com/creativity/samsungs-caveman-cant-derail-wellness-goals-as-brand-competes-in-health-tech/
The Math Isn’t Mathing: Gen Z’s Emotional State and Spending: More than half of Gen Z have missed at least one BNPL payment in the last two years.
adweek.com/brand-marketing/the-math-isnt-mathing-gen-zs-emotional-state-and-spending/
Analyst report: UBS upgrades Publicis - and WPP double down: The economic situation continues to cause problems for the agencies. Previous growth rates are a ...
horizont.net/agenturen/nachrichten/analystenreport-ubs-stuft-publicis-hoch---und-wpp-gleich-doppelt-herunter-217165
Paid articlePaid Island Wide Realty’s Tony B is back—and giving tours of Clash of Clans real estate
adage.com/creativity/work/island-wide-realtys-tony-b-back-and-giving-tours-clash-clans-real-estate/2534961
3 ways to improve pay equity for BIPOC creators: influencer marketers: BIPOC influencer marketers at Ogilvy, Digital Voices, and Meta highlight the importance of ...
businessinsider.com/influencer-marketer-tips-pay-equity-creators-of-color-bipoc-brands-2024-1
World Press Photo contest reverses decision to allow AI-generated images after backlash
straitstimes.com/world/world-press-photo-contest-reverses-decision-to-allow-ai-generated-images-after-backlash
Quick Glance: World Press Photo contest reverses decision on AI-generated images
- Contest rescinds decision to allow AI-generated images
- Backlash from photojournalists leads to reversal of controversial decision
- Initial allowance of AI-generated images in open category faces criticism
- Calls for WPP to reconsider allowing AI in any form in the contest
Media Agencies Increasingly Include Return on Carbon Along With ROI in Plans: Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly ...
adweek.com/media/media-agencies-increasingly-include-return-on-carbon-along-with-roi-in-plans/
Microsoft unveils new, more secure Windows Protected Print Mode: Microsoft announced a new Windows Protected Print Mode (WPP), introducing significant security ...
bleepingcomputer.com/news/microsoft/microsoft-unveils-new-more-secure-windows-protected-print-mode/
This in-depth panel discusses addressing the pressing pricing challenges that agencies encounter in today's dynamic landscape—and propose innovative solutions ... Show more ow.ly/iw0350PYJy9
And Jesus was born in the station...: AN unconventional Nativity play took place outdoors in Fawley on Sunday, including the arrival of Father Christmas by train ...
henleystandard.co.uk/news/home/185886/and-jesus-was-born-in-the-station.html
Krystal Olivieri Exits Role as NA CEO of GroupM’s Choreograph: She's the latest of several executive departures inside GroupM.
adweek.com/agencies/krystal-olivieri-exits-groupm-choreograph/
Jameson’s First Ad by Ogilvy Introduces a Catchphrase for Carefree Role Models: Jameson Irish Whiskey launches its first global campaign by agency Ogilvy ...
adweek.com/creativity/jamesons-first-ad-by-ogilvy-introduces-a-catchphrase-for-carefree-role-models/
Surprising departure: CEO Franziska von Lewinski leaves Syzygy Group: The digital agency group Syzygy needs a new CEO. Current CEO Franziska von Lewinski will ...
horizont.net/agenturen/nachrichten/ueberraschender-abgang-ceo-franziska-von-lewinski-verlaesst-syzygy-group-215860
Paid articlePaid Agency news you need to know this week: WPP hires a chief client officer, Shake Shack asks NFL players to do the chicken dance and more.
ow.ly/C00E50Q6uXg
Firms issuing profit warnings see falling share prices at NSE: A majority of listed companies, which have announced profit warnings have seen their share prices ...
nation.africa/kenya/business/firms-issuing-profit-warnings-see-falling-share-prices-at-nse--4456138
Alpro, Actimel, Volvic: Triple success for Danone on Snapchat: Over 30 million impressions with only 15 million monthly active users? How Danone and Wavemaker ...
wuv.de/Themen/Social-Media/Danone-Unfassbares-Triple-auf-Snapchat
Paid articlePaid Why Ogilvy made a weirdly hilarious ad for a Staten Island realtor: The agency expands its approach to doing good—and just having fun—with a campaign for Island ...
ow.ly/qkEP50PZepn
WPP Executive, Two Former Employees Arrested and Offices Raided in Shanghai: An executive and two former employees of WPP Plc, one of the world’s biggest ...
bloomberg.com/news/articles/2023-10-20/wpp-employees-arrested-and-offices-raided-by-chinese-police
China arrested 3 people linked to WPP-owned GroupM: reports: One current and two former employees of ad agency GroupM, which is owned by WPP ...
businessinsider.com/china-arrested-3-people-linked-to-wpp-owned-groupm-reports-2023-10
Larissa Pohl re-elected as GWA President: The European head of the WPP agency Open X for Coca-Cola has stood for election again. What she plans to do in the next ...
wuv.de/Themen/Agenturstrategie/Larissa-Pohl-als-GWA-Praesidentin-wiedergewaehlt
Paid articlePaid WPP Cuts Growth Outlook Citing Weakness From Tech, China: Advertising giant WPP Plc slashed its outlook for revenue growth after reporting sluggish sales to ...
bloomberg.com/news/articles/2023-10-26/wpp-cuts-full-year-revenue-growth-outlook
Revolving Door Roster Updates: Allison, Ogilvy, Nomad & More: The top hires and promotions at agencies this week.
adweek.com/agencyspy/revolving-door-roster-updates-allison-ogilvy-nomad-more/183150/
Change of leadership at Wavemaker: Thorsten Ebbing replaces Lucas Brinkmann as CEO of Wavemaker in Germany, Austria and Switzerland ...
wuv.de/Themen/People-Skills/Fuehrungswechsel-bei-Wavemaker
Paid articlePaid Ikea’s Halloween Ads Shoo Away Monsters Hiding Under the Bed: The spots by Ogilvy reassure children during spooky season.
adweek.com/brand-marketing/ikea-halloween-ads-monsters-under-the-bed/
IKK classic, Škoda and NKL: Agencies defend budgets: In the last few weeks of the year, the budget carousel turns particularly violent again.
wuv.de/Themen/Etats-Pitches/IKK-classic-Skoda-und-NKL-Agenturen-verteidigen-Etats
Paid articlePaid After weak quarterly figures: S4 Capital continues to crash: The development of the S4 Capital Group, which was started with great ambitions in 2018 by ex-WPP ...
horizont.net/agenturen/nachrichten/nach-schwachen-quartalszahlen-s4-capital-stuerzt-weiter-ab-216216
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