Quick Glance: Lidl Revives Chateaux Noir Wine Tasting in the Dark - Charity Proceeds
- Lidl Chateaux Noir is launching nationwide, offering guests a unique experience with blind tasting sessions in the dark, guided by Lidl's Master of Wine Richard Bampfield.
- The aim is to make wine accessible to everyone and change the perception that you need to spend a lot to enjoy quality alcohol.
- The return of Lidl Chateaux Noir follows new research showing that many still believe premium wines are better and are willing to pay inflated prices.
- The event aims to help customers find their favorite flavor as many find buying wine stressful and overwhelming due to the wide selection available.
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